Ghost Hosting

The Ghost Advantage

Founder John O’Nolan relates a story about American writer Jack Kerouac that provided much of the inspiration behind the Ghost editor’s emphasis on the writing experience. Frustrated with losing momentum every time he had to load a new page in his typewriter, Kerouac started writing on long rolls of teletype paper so that he could keep writing in a continuous flow without being interrupted by his toolset. In doing so, he discovered the change not only allowed him to produce faster but also the quality of his work changed as well, giving his voice a more natural, spontaneous, and human feel. His mind was untapped and freer to flow when he was able to get away from managing his tools during the process, and this is exactly what Ghost was designed to achieve. Its purpose is to serve those who are more interested in writing itself than in managing a web site to display it.

However, this doesn’t mean that your site will end up looking second-rate while you’re focused on your writing instead. Actually, it is the opposite. Ghost web hosting is meant to help you manage your site so you can still look professional without having to divide your attention and workflow learning extra skillsets that have less relevance and interest to you. Layouts are easy to develop and manage as you go along, and if you don’t find stock options for what you need, you can easily import custom themes offered by the user community.