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Marketing Your Business - Page 4

3 Ways Your Hosting Plan Can Affect SEO
  • May 27, 2020
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If you’re a seasoned website owner, you probably don’t need us to tell you how important your chosen hosting plan is. The plan attached to your site will impact numerous …

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A Beginner’s Guide to ‘Canonical’ Tags
  • May 13, 2020
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There are many cases when you’ll have different URLs leading to the same (or almost identical) pages. However, search engines tend to penalize anything that looks like ‘duplicate’ content. That …

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5 Elements Your Site’s About Page Needs
  • May 12, 2020
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Your website’s About page may seem like a small thing. However, it provides a crucial way for customers to get to know your business. An About page that’s either nonexistent …

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How to Create Eye-Catching Infographics for Your Website
  • May 07, 2020
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We’re big fans of reading, but many people these days prefer to consume their information in short snippets, with plenty of images to look at. While you can often adapt …

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4 Top Tips for Improving Your Website’s Search Rankings
  • April 02, 2020
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Improving your website’s search rankings can be a challenging task. Knowing which strategies to put into place and how to implement them can be overwhelming, even for experienced website owners. …

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What Are Rich Snippets (And How Can They Benefit Your Site)?
  • February 18, 2020
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How your website appears in search engines can be crucial to its success. If there isn’t enough information available, your Click-Through Rates (CTRs) can be adversely impacted, and your rankings …

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How Often Should You Reach Out to Your Email List?
  • February 04, 2020
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Finding the right balance when sending out marketing emails is a delicate dance. If you send them too frequently, you may lose subscribers, but the reverse is also true. So …

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4 Tips for Improving Your Email Marketing Campaigns
  • January 30, 2020
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Running an email marketing campaign can be a challenge. Creating strong titles, adding automated personalized content, and other facets of marketing optimization can seem intimidating when you’re new to this …

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How Long Does It Take for SEO to Pay Off?
  • January 28, 2020
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As website owners, we all want to see our Search Engine Optimization (SEO) practices pay off. After all, a thriving online presence partially depends on ranking well in search engines. …

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What Is Google BERT (And How It Can Impact Your SEO)
  • January 23, 2020
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Google is making waves with its introduction of Bidirectional Encoder Representations from Transformers, or ‘BERT’ for short. Anything that brings changes to Google’s search engine is potentially significant. So what …

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