If you’re a seasoned website owner, you probably don’t need us to tell you how important your chosen hosting plan is. The plan attached to your site will impact numerous …
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Continue ReadingThere are many cases when you’ll have different URLs leading to the same (or almost identical) pages. However, search engines tend to penalize anything that looks like ‘duplicate’ content. That …
Continue reading “A Beginner’s Guide to ‘Canonical’ Tags”
Continue ReadingYour website’s About page may seem like a small thing. However, it provides a crucial way for customers to get to know your business. An About page that’s either nonexistent …
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Continue ReadingWe’re big fans of reading, but many people these days prefer to consume their information in short snippets, with plenty of images to look at. While you can often adapt …
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Continue ReadingImproving your website’s search rankings can be a challenging task. Knowing which strategies to put into place and how to implement them can be overwhelming, even for experienced website owners. …
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Continue ReadingHow your website appears in search engines can be crucial to its success. If there isn’t enough information available, your Click-Through Rates (CTRs) can be adversely impacted, and your rankings …
Continue reading “What Are Rich Snippets (And How Can They Benefit Your Site)?”
Continue ReadingFinding the right balance when sending out marketing emails is a delicate dance. If you send them too frequently, you may lose subscribers, but the reverse is also true. So …
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Continue ReadingRunning an email marketing campaign can be a challenge. Creating strong titles, adding automated personalized content, and other facets of marketing optimization can seem intimidating when you’re new to this …
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Continue ReadingAs website owners, we all want to see our Search Engine Optimization (SEO) practices pay off. After all, a thriving online presence partially depends on ranking well in search engines. …
Continue reading “How Long Does It Take for SEO to Pay Off?”
Continue ReadingGoogle is making waves with its introduction of Bidirectional Encoder Representations from Transformers, or ‘BERT’ for short. Anything that brings changes to Google’s search engine is potentially significant. So what …
Continue reading “What Is Google BERT (And How It Can Impact Your SEO)”
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