But TurboHub, our exclusive dashboard for WordPress sites, gives you a snapshot of your security status and makes detecting vulnerabilities and updating your protection as easy as one click.

Whether you take care of your own website or are an agency or web developer who manages dozens of sites, TurboHub makes reviewing security status and making the necessary updates a breeze.

Advanced WordPress Security From One Easy-To-Use Dashboard

The TurboHub security tab is the fastest and easiest way to keep your site safe. Whether you manage one website or 1,000, it is vital for monitoring site health and security.

Loaded with features to keep you secure, you can quickly review potential threats in one convenient place. Verify your SSL certificates, make sure malware detection and proactive defenses are enabled, and review potential threats.

Plus, TurboHub recommends actions to eliminate security vulnerabilities. From salt key status to inactive plugins or themes, you can take immediate action directly from the control panel. In most cases, you can enhance your security with one click.

What Is TurboHub?

TurboHub is A2 Hosting’s exclusive control panel for WordPress sites. Designed to make managing and protecting WordPress sites easier, it offers comprehensive metrics about the performance, health, and security of your websites.

Improve your efficiency and workflow by reviewing all of your A2 Hosting WordPress sites in one place. Easily view current performance and security snapshots, review recommendations, and make improvements and updates across all of your sites.

TurboHub Security Features

WordPress site security is one of the core features of the TurboHub control panel. From proactive defense to security best practices, it puts the top security features at your fingertips.

SSL Status & Proactive Defense

When it comes to website security, you need to be proactive. TurboHub’s SSL status and proactive defense indicators ensure your SSL certificate is valid and your malware and proactive security defense are active.

SSL, or Secure Sockets Layer, is the industry standard in data encryption for information transferred between a web server and a web browser. It protects online transactions and personal information, ensuring data privacy over the Internet.

A valid SSL certificate tells web browsers – and your customers – that your website follows SSL protocols for secure data transfer, keeping them safe.

Malware and proactive security defenses protect your website against malicious attacks that can hijack your website or steal customer data.

Advanced Website Hosting Protection

TurboHub allows you to instantly validate the status of your firewall and DDoS and brute force protection. These ensure you are safe against attacks designed to gain access to your web server.

A firewall is a digital barrier that blocks unauthorized access to your sites from cyber threats. When active, they block malicious traffic based on predefined security rules.

Reinforced Distributed Denial of Service (DDoS) protection prevents malicious attempts to attack your website and take them offline. DDoS attacks use multiple compromised computer systems to slow down or even crash websites, preventing access to legitimate users.

Brute force protection shields against relentless attacks attempting to log into your system. Attackers will systematically try to guess passwords, encryption keys, or other secret information. Brute force attacks are typically automated, allowing them to rapidly test millions of combinations.

A2 Recommended Actions

TurboHub also includes a number of A2 Hosting recommended security actions, like locking editing abilities on plugins and themes or bcrypt password hashing. These recommendations improve your overall website security, lowering the risk that hackers can access your site data.

Common recommendations include:

• Locking the editing for plugins and themes from WP Admin to prevent the misuse of built-in editing capabilities for malicious purposes.
• Deny direct access to configuration files to block bots and web users from directly accessing and potentially exploiting WordPress config files.
• Remove old wp-config.php backups to eliminate unnecessary files with potentially sensitive information.
• Use bcrypt password hashing for a more secure password storing and hashing method.
• Disable XML-RPC services to close a possible entryway a hacker could exploit your site.

You can easily toggle these options on or off from the TurboHub security panel to fit your security needs and keep your website data safe.

Best Security Practices

TurboHub also analyzes your website to ensure you are following the best security practices. You can identify potential vulnerabilities at a glance and take action to secure your sites. Simply review the recommended security updates and follow the instructions to implement these improvements.

When necessary, TurboHub will recommend the following actions:

• Regenerate salt key passwords to protect your account even if your login cookies are compromised.
• Check for and remove insecure SQL backups and files that could be accessed by hackers.
• Reduce potential vulnerabilities and improve site performance by removing unused plugins and unused WordPress themes.

Just follow the steps associated with each best practice to protect your site.

More TurboHub Features Coming Soon

Committed to the fastest and most reliable hosting solutions, A2 Hosting developed TurboHub to streamline WordPress site performance and management.

From personal sites and hobby projects to agencies and developers managing client sites, it offers features that simplest updates and makes everyone a performance and security expert.

But we aren’t done yet. We have an exciting lineup of advancements that will enhance your workflow and your websites.

A2 Intelligent Performance

Optimize your site’s performance with the power of AI. A2 Intelligent Performance monitors critical performance indicators to keep your site performing at its best. Easily review the data and make the most informed decisions about your site’s speed and reliability.

A2 AI Assistant Inside WordPress

Launch new websites quickly and easily with our AI co-pilot. Exclusive to TurboHub, our A2 AI Assistant for WordPress writes content, generates images, and can even design page layouts. Trained on WordPress help documentation, it will answer common questions and help you get the most out of your WordPress site.

Enhanced Staging

Our upcoming enhanced staging feature makes developing, testing, and deploying website updates a snap. This robust tub maximizes compatibility by recording changes on both staging and live sites. And the advanced 2-way sync ensures changes are mirrored in both environments.

Enhance Your Website Security With TurboHub

Enhance site security and improve your site performance with TurboHub for WordPress from A2 Hosting. Quickly review potential security risks and easily make improvements to protect your website. Streamline your WordPress site management today. TurboHub is available on all A2 Hosting WordPress hosting plans.

The post WordPress Security Made Easy With TurboHub appeared first on The A2 Posting.

Many artists have transitioned and began to find new ways to share their talents in order to stay afloat when in-person events and programs were put on pause.

Finding the right hosting plan for your website is essential when starting an e-commerce business. As more people transition to online shopping, especially during a year like 2020, selling goods and services online has become critically important to stay afloat in the modern economic climate. For the music industry, the last year has been a difficult time to connect and create due to lockdowns and limited public events. Many artists have transitioned and began to find new ways to share their talents in order to stay afloat when in-person events and programs were put on pause.

Jesse Neo, a DJ, and entrepreneur, decided to combine his musical and technological talents to create a platform where artists can connect and collaborate online in a new way. Gemtracks is a music and singing website that provides a range of song instrumentals and articles, as well as an exclusive online store that produces unique backing tracks for bands, singers, and songwriters.

Through Neo’s story, you will learn how a man with musical talent, technological skill, and a powerful dedicated server was able to shift the way musicians collaborate and create music digitally.

A Business that is Changing the Tune of Musical Collaboration

Jesse Neo has been blogging and developing web content since 2006. His vision to create Gemtracks, a music-industry marketplace best known for buying and selling instrumental backing tracks (also known as beats), began when he was in college. He wanted to create an online store so that he could sell the tracks that he was composing. When he first began his store, he was selling his music on a first-come-first-sold model and his customers would have full ownership and copyrights placed in their names.

In 2019 Neo moved to Los Angeles and, through the advice from the local talent there, realized that this e-commerce business model might be very lucrative long term. He transitioned his small business from a private store into a public marketplace for freelance musicians to sell their own songs. He also created the capability for artists to book recording studios and submit their songs to other curators that might be interested in the artist. “I am the sole founder of Gemtracks. I personally programmed, designed, and marketed Gemtracks from scratch,” said Neo. “From time to time, I take on interns and contractors, but the major bulk of the company is done with my own two hands.”

Building a Musical Digital Presence

Finding the right hosting provider for Gemtracks was critical when Neo first began to envision his company. “Everything about Gemtracks depends on the website. Without a website, Gemtracks would not exist. This is why I was very concerned about where my server was hosted.”

When he first began searching for a hosting provider, Neo had a few server requirements that he felt were essential to the eventual success of his site, including ensuring sufficient processor capacity to meet business demands, great support, uptime, and reliability. He originally learned about A2 Hosting off of a recommendation from a friend back in 2006. “I remember a friend operating a small blog telling me she paid only a few dollars a month for hosting. She gave me the name of A2 Hosting – and I have been a loyal customer ever since,” said Neo. “ I have also developed friendships with some staff at A2 Hosting; that has also contributed to my reason for staying.”

When asked about his experiences over the years dealing with A2’s support, Neo commented, “I have worked with support many times, to the point I even remember them, and I’m pretty sure they remember me too. A2’s support has always been fast, and I usually get the first reply within an hour.”

Why Dedicated Hosting Works for Gemtracks

Since Neo was a technical user who was able to anticipate rapid growth and lots of content, a dedicated server was the best solution for his burgeoning company. “Gemtracks has turned into, almost like, a service-as-a-product kind of business, where the choice of hardware and architecture that runs my server is very important,” said Neo. “The #1 requirement was to have enough CPU power. I needed to make sure that there was enough CPU and resources to handle sudden influxes of visitors. This was because, based on experience, as soon as the number of visitors went up, so did the number of searches visitors would make on my website. This strained the database, CPU, and slowed down the website.”

Neo also needed to make sure his business stayed at peak performance as he scaled and matured. “My server needed to be compatible with all the latest networking trends, such as content delivery networks, and long polling to ensure seamless delivery.” He required resources that were dedicated just to his website, so he wouldn’t have to worry about “neighbors” potentially interrupting his website’s speed or reliability. “The worst thing that could happen was the website going down during the most profitable hour.” A2 Hosting offers a 99.9% uptime commitment. This gave Neo the peace of mind he needed to start his company on one of our dedicated plans.

Lessons Learned

When reflecting on his digital and entrepreneurial journey, Neo shared advice for other small businesses starting out. He said one of the biggest lessons he learned is how important support has been since his business is based solely online. “Whenever I have issues, the support team will always investigate for me, which includes seeing which script is taking up all my resources and what I can do about it,” he said. “It’s comforting to know that the support team at A2 Hosting has the knowledge and skills, not only to solve problems but to help investigate them too.”

The post Gemtracks: Striking a Chord with the Online Music Community appeared first on The A2 Posting.

A fast and reliable website is very important for small business owners, so choosing the right plan for your business is essential for long-term success.

Managed VPS plans, powered by Virtuozzo, can be a great tool to help businesses level up their digital presence as they outgrow the resources available on shared hosting plans. With additional power, security, support, and flexibility, migrating to our Managed VPS plan is easy with the assistance of A2 Hosting’s Guru Crew support. This case study will share the story of Greg Houston, a successful architect with nearly two decades of experience whose website was beginning to experience some lag in speed with the growth of his company, GMH By Design. Read his journey about how choosing the right Managed VPS plan for Greg’s website improved his user experience for his customers.

An Architect on a Mission to Bring His Designs to Life

Greg Houston founded GMH by Design, a residential and commercial architecture practice based out of Denver, Colorado, because of his love of architecture and his passion for working with clients to help bring their visions to life. His company specializes in quality workmanship, simple design, and modern convenience. “We offer the benefits of a large firm at the cost of a small design office,” said Greg. “We work with residential and commercial clients to envision and design their space to suit their needs as we guide them through the process.”

Improving Greg’s Digital Experience

“Our website showcases the work we’ve done, who we work with, and our vision. It’s our salesperson twenty-four hours a day,” Greg shared. “It’s important because it’s the primary way we share our work with potential clients.” His website is one of the main ways his clients find his business, which makes its pictures and content important when optimizing for search engines. As his website has continued to grow over the years he noticed that the speed of his site has been on a steady decline. This led Greg to start looking into changing hosting providers to find a better plan that would improve the performance of his website. Greg shared, “The front end and the backend of our website have been slow which made it hard for our potential clients to navigate and for us to update.”

GMH by Design is currently on WordPress. Greg initially tried to combat the site speed issues with a caching plug-in as well as some other optimization plugins he found. This helped a bit, but it was not enough improvement for his company’s site long term. Because of this, he set out to find a new solution.

When searching for a new provider and plan Greg had some specific requirements he was looking for. “First is reliability, then speed. The website needs to be up for our potential customers to reach and it has to be fast, even with the large images we use on our site to showcase our work. We need to rank well and we want customers to feel the site is professionally hosted,” said Greg.

GMH by Design was looking for a new host that offered stability, speed and was affordable. As a small business owner, Houston wants to prioritize time to devote to his business rather than worrying about the stability of his site or the speed of his page load times.

Greg was initially referred to A2 Hosting by a friend that was already working with us. “I was hesitant to move providers at first because I was worried about the migration process. I eventually decided on A2 because my friend who was a current customer with A2 Hosting recommended your plans. I also read reviews and while searching I saw you had a reputation for fast servers.” He evaluated a few other shared packages with rival hosting companies, but in the end, decided on an A2 Hosting’s Managed VPS plan.

Transferring to a VPS Plan with A2 Hosting

When asked about his experience getting started with A2 Hosting, Greg commented, “It was very easy. The free migration was simple and fairly hands-off and my experiences with the support team so far have been great.”

Greg was interested in A2’s Managed VPS plans (powered by Virtuozzo) because he knew he needed more power overall to improve his website. “I would say investing in a Managed VPS over a Shared Hosting plan had several advantages that I wasn’t aware of, speed being the primary one.” Not only do VPS plans offer more resources over a shared hosting package, but they also can provide GMH by Design with more independence from noisy neighbors on the server who could affect Greg’s site’s performance when they get heavy traffic. “I wasn’t aware of how beneficial dedicated resources can be for a site,” Greg said. “With a VPS the overall function of my website on average is increased because of not sharing resources with other business sites.” VPS servers offer users their own disk space, RAM, and CPU. They come with significantly more space to store website-related files, images, and folders. This is something that will be important for Greg as he continues to work on new projects and post large images to his site.

Lessons Learned

“My best advice would be not to wait to migrate your site to a faster host, even if it seems like it will be a lot of work before you get there,” Greg shared. “I thought migration would be difficult or time-consuming but it wasn’t. If I had known, I would have moved my site much sooner.” Greg’s overall migration took less than a day with no downtime. “Since the move, my website has been faster and much easier to manage.”

The post GMH by Design: Architecting the Perfect Hosting Solution appeared first on The A2 Posting.

Website speed and security are essential in 2021, so finding the right hosting provider and plan is an important task for many small business owners

Katie Davis is an accomplished author, with over a dozen traditionally published books for children, launched two guides for writers at #1 on Amazon, a TEDx and conference speaker, writing coach, and A2 Hosting Customer. She’s the co-founder of the Picture Book Summit, and most recently the founder of The Writers’ Block, a virtual community that helps both experienced and new writers fine-tune their craft through live critiques. She’s known she wanted to be an entrepreneur since the beginning of her career.

“I’ve always wanted to be my own boss,” Katie says. “I didn’t do well working for other people. In my 20s I started my company, Dirty Dishes making hand-painted ceramics. As long as I could pay the bills, I was happy.” She started her career in advertising and marketing, later pivoting to selling hand-painted ceramics, and then moved into writing and illustrating children’s books and novels. She’s sold almost a million copies of her books by this point. Though she has many talents, her secret superpower, and where her passions currently lie, is teaching writers about writing, and coaching them past any procrastinating talents they may have.

Building Katie’s Digital Presence with A2 Hosting

Katie founded her site back in 1999 and she’s been using it to connect with her readers and other writers ever since. When asked, Katie shared, “My website is my home online.” At the beginning of her career, she was in charge of handling the front and back end of her website, but as she progressed she realized that extra help could benefit her business. She hired WPOnline Design to take charge of her site. She had been experiencing a lot of malware and DDoS attacks which were crippling her webpage. Most attacks had been targeted at her previous host so her web developer told her to make a change. Though he also offered hosting through his own company, he recommended A2 Hosting because of its good prices, stability, reliability, and faster load times. We’ve now been working in tandem to ensure Katie the best site. “WP Online Design has had a great experience working with A2’s team on multiple occasions to keep Katie’s site running as smoothly as possible,” they commented.

When selecting her hosting provider, Katie chose A2 Hosting because she said she “wanted to make sure that my site was strong enough to handle growth and able to take the weight of what I put on there.” She’s since stayed with A2 because she “values transparency and honesty in a company” and she continues to see that here. She appreciates her interactions with A2 chat and phone support. Katie said, “I’m techy, but when it comes to hosting issues – forget about it! It can be frustrating so I appreciate A2’s support staff.” She had a situation recently where her SSL certificate had issues due to misconnections with a payment system, and when she called support the issue was resolved in minutes. It’s interactions like these that have kept her with A2 Hosting for the past decade.

The Writers’ Block

Katie’s latest venture is The Writers’ Block, a virtual support community for writers. The Writers’ Block is a place for writers to take their craft to the next level through twice-monthly live critiques (only by her, not the other members) and monthly “Writers Playground” sessions, where she shares tips, give encouragement, and answers questions. Through this community, Katie is able to help fellow writers grow as she reads and annotates their manuscripts. Katie describes it as “a virtual community—a private clubhouse—offering you writing inspiration and support, publishing instruction, experts’ knowledge, marketing skills, and more. It’s a place to get encouragement to keep you going when the going hits a dead stop; it’s a welcoming front porch when you just can’t seem to continue or even get yourself started.” She runs the community through her website, holding bi-monthly workshops, guest expert interviews, and live community sessions. “My business is helping writers develop their skills. My bread and butter is teaching people what they need to know about their work and the business.” To accomplish this every day she relies on optimal performance from her site.

Configuring Her WordPress

Katie chose to migrate to a Turbo Max Shared Hosting plan when moving her WordPress site to A2. For Katie, a faster site is not a “nice to have” portion of her business, it was essential. With faster loading times she gets better SEO rankings, lower bounce rates, and higher visitor satisfaction. Turbo provides her site with up to 20x faster performance. A2’s Turbo Max servers are made faster through a combination of NVMe drives, AMD EPYC Processors, LiteSpeed Servers, and built-in caching with Memcached, turbo caching, and APC/OpCache. All of these in tandem help her site load faster for her writers each day.

As a WordPress user, Katie also has access to the A2 Optimized WordPress plugin that pre-configured her setup to optimize performance and security settings. This includes WordPress login page protection, Easy W3 Total Cache configuration, Minify HTML, CCS, and JS. It also helps with image optimization which is important due to some of the larger images of her books that she houses on her site.

In the last couple of years, Katie has begun to improve her website as she focuses more on her online business, The Writers’ Block. She’s been working on improving site appearance and adding more content. When asked what online tools and plug-ins have been most valuable, she had a few to share with fellow WordPress users. She relies on WooCommerce, Stripe, and LeadPages for her daily use. “Stripe is super easy. It lets me manage and handle all financial transactions, whether just payments or if I need to refund a member. I haven’t had a billing dispute, but everything with Stripe has been easy,” she says. “Simplifying the experience is key for small businesses. I had too many different services and it was too complex and I’ve been working to make it simpler.”

In addition to her efforts, A2 Hosting’s Turbo Shared Plans also help with the backend function of her site. Performance Plus, offering traffic spike protection, applies additional resources so that Katie’s site retains performance even during traffic surges. This is a great service if Katie publishes a popular blog post or offers a new book to her audience. A2’s free SSL certificate provides free HTTPS encryption and contributes to the security of katiedavis.com. Finally, A2’s DropSuite Backups offer offsite backups and are recommended for Katie’s peace of mind that may come from disasters or hardware.

Katie’s Advice to Other Small Businesses

Katie shared advice from her experience as a small business owner of twenty years in order to shed some light on how others can succeed long term: “When you’re a small business owner, it’s easy to work harder than when working for someone else. If you’re your own boss, you still have to tell that boss––aka YOU––when you need a day off. A silver lining of the lockdown for me was learning to de-stress about work,” Katie said. “I don’t have to work every minute of the day.” When asked about starting out she had some great advice for writers trying to make it in 2021. “Figure out who your audience is and build a mailing list. Even if you’re not yet published, it will enable you to keep in touch with your fans. It keeps your fan base connected. And if you’re thinking, ‘Yeah, but I do that on Facebook/IG/Twitter/Whatever, remember that’s just building your house on someone else’s land. Own the land.”

She also recommends taking the time to choose the right hosting provider for your needs. For Katie, A2 Hosting has been the right choice for the last ten years and counting. Between Katie, her web designer, and A2 Hosting, her small business has continued to thrive through 2021.

The post Katie Davis: For the Love of Writing appeared first on The A2 Posting.

Deciding what hosting plan is right for your business is not always an easy task.

Everyone has a dream, but only a special few make it a reality. Mark and Niamh are passionate cyclists from Scotland and Ireland, but it was always their dream to turn their love of cycling into a business. When the Pyrénées Cycling Lodge, a bed and breakfast situated in the heart of the Pyrénées mountains in France, came available for purchase in 2017, the pair decided it was time to take action. “It was always our dream to go to the mountains in France,” said Niamh. “If we had waited any longer we would have missed our chance…so we just decided to do it.”

The Lodge, which is centrally located along the route of the Tour de France, offers a warm bed, hearty meals, local ales, and a chance for cyclists to join together with others who share their passion for cycling. The accommodation is nestled in the small town of Saint Savin in the Hautes Pyrenees. It’s surrounded by breathtaking mountain backdrops, curving mountain roads, and medieval architecture. “It was a complete change of lifestyle for us, working for ourselves, doing what we love in amazing surroundings,” said Niamh. “Meeting so many like minded, positive people from around the world… it’s a dream come true.”

Creating the Digital Experience

When Mark and Niamh took over the lodge and its digital properties, the business already had a name and established domain. “Having the domain name was really important to us,” said Niamh. “It’s a really important thing to have as it has “cycling” and “Pyrénées” in the url.” This allowed those searching for an adventure in the famous region to zero in on their business quickly. “We depend on our website for a lot of our direct bookings,” said Niamh. However, when they took over the website it needed a lot of work. The website was hosted on a small local provider and Niamh didn’t feel like it had enough power behind it to reach the global audience she was targeting.

Niamh set out on Google to find a new home for her digital presence. Her requirements? Reliable service, speed & performance, and good customer service. “I can work my way around cPanel but I’m not very technical so I depend on customer service.” After reading several reviews, looking at some of the other players in the space, and evaluating pricing and package features, she ended up deciding on A2 Hosting. “A2 was at the top of a lot of the reviews that I had read,” said Niamh. “Packages were comparable between providers, but it was the customer service and package offerings that eventually swayed me.”

Niamh initially chose the Shared Turbo Max plan. It came with cPanel, advanced NVMe storage options, 2X more resources than the standard plans, and a LightSpeed enhanced web server. It also came pre-optimized to get the most speed and performance out of WordPress, the CMS her website was built on. As her business grew though, she would eventually make the move to Managed VPS hosting.

Working with A2 Hosting

As a customer for more than four years now, Niamh has had a number of interactions with the A2 Team. “I’ve worked with support, sales, and billing a few times and I’m always impressed with the speed and efficiency that my ticket is dealt with,” said Niamh. “They have provided me with constant communication and the technical teams are very knowledgeable and always supportive and patient.”

Covid-19 has made this past year especially hard on the business, which saw a reduction in bookings causing added stress and financial strain on Mark and Niamh. “Billing has been especially helpful this year. They are always approachable and have been supportive with our renewals,” said Niamh. “I know they didn’t have to do that.”

“I can’t find fault in any of my experiences with A2 Hosting,” said Niamh. “Our business relies on the speed and customer services offered by A2 and it has exceeded my expectations on both accounts.”

Getting the Most Out of WordPress

While the previous site had been built using WordPress, it was a very basic deployment. “WordPress let’s me build my own site and I depend on the themes available for it to guide the aesthetics of our site,” said Niamh. The Lodge uses the Sucuri plugin to help with malware, Checkfront to manage the online booking system, and Monster Insights to help understand their web performance and usage patterns. Additionally, they leverage Slider Revolution for photo galleries and an Instagram feed plugin to help aggregate their social content. “We are quite active on social media,” said Niamh. “Instagram and Twitter are big drivers, there’s lots of interaction there and we get a fair share of bookings through it.”

The Future of the Pyrénées Cycling Lodge

Despite having success on the Shared Turbo Max plan, Niamh has been considering a move to Managed VPS Hosting (powered by A2 Partner Virtuozzo) for some time and as the business would be positively impacted by switching to A2’s VPS plans. She has decided to migrate over this year to receive all the added benefits that come from this upgrade.

VPS offers the Lodge the ability to have resources dedicated to just them instead of sharing with the other parties on the server. This means that they can count on the speed and performance of their server to be consistent throughout the year and not risk any performance dings that may be caused by a “neighbor” sharing resources.

VPS also provides the Lodge a greater level of security, more control over their environment, and more peace of mind for the small business owner. Shared is a great, low cost hosting option for personal websites and blogs, but VPS is always the better option for a business who depends on their website for revenue.

What advice would Mark and Niamh give a business owner who is about to walk down the similar path of taking over a business and reinventing it to make it their own? First, they recommend that you take some time to understand what the backend will look like before making your final choice. “I’ve used hosting providers before but didn’t have that much experience,” said Niamh. “Having a user friendly dashboard that is easy to work with… one you can work your way around, is important. A2 has made that easy for me.”

In addition, “You have to understand how important reliable customer service is when looking for a hosting provider. A2’s customer service has been right there or they get right back to you. For my needs, it has all worked out.

The post The Pyrénées Cycling Lodge: Cycling in the Heart of the French Pyrénées appeared first on The A2 Posting.

Focus Area 1. Auditing Your Site

Creating a positive user experience for potential customers on your website
is important for any online business. Before you begin to change elements of your website, one of the first steps is to check out what you have so far in order to approach your redesign with a fully informed eye.

Investigate the Front End

First, investigate the front end of your website. Click through the different pages and elements of your site and see what pops out at you. Is there a block of text that can be written more concisely? Does your image in the top right not seem
to match as well with the rest of your content? Make a list of all the things that come to mind as you deep dive into the front-facing part of your site. Check out this blog that talks about how to perform a thorough content audit for your site if you’re looking for help making a start!

Investigate the Backend

Next, it’s time to investigate the backend of your website. The first question to ask yourself: how are you currently tracking metrics? Are you using tools like Google Analytics? If not, that’s the first place to start! Check out our blog that talks about how to integrate Google Analytics into your WordPress site.

If you’re already utilizing a tracking tool, there are a few important metrics you should look at:

What pages are most popular? This metric will help show you what is currently working well for your site.

What’s your average bounce rate? The overall goal is to avoid a high bounce rate. By looking at this statistic you can better understand if customers enter your site and immediately find what they’re looking for, or if they leave quickly to go look at another source.

What’s the most popular customer journey? Where are people dropping off and what pages are they navigating to most often? Depending on these answers, you can often tell how well your site’s UI/UX is working and whether there are places you need to edit and improve.

Some aspects that could affect this are page speed, appropriate content on each page, and how user-friendly your website truly is.

During this process, take notes on what you notice when looking at your tracking tools to help you decide what to focus on when you start your editing process.

Perform A/B Testing

Next, it may be smart to work in some A/B Testing. This is a great way to organically test whether some elements you noticed in your audit are legitimate issues or not. To perform an A/B test begin changing certain elements of your website like text size, colors, and images one at a time and see if each edit makes a difference in your conversions. By changing one element at a time, you will quickly know which elements are working and which aren’t.

Ask Your Audience What They Want

You have the best resource at your disposal: your existing customers! Set up a poll directly on your homepage or social media or even send an email or create a survey to obtain your customers’ opinion on aspects like fonts, navigation, and graphics.

See if they have any comments on how they think your site could flow better or be more appealing to a future audience!

Focus Area 2: Updating Your Look: Branding Guidelines

Now that you’ve done some research and you’ve armed yourself with areas to focus on, it’s time to start the actual editing process. The first aspect to consider is the aesthetics of your website. Having a tool like branding guidelines can establish consistency in your branding. Fonts and Sizing

First off, be intentional and strategic with your typography. Keep your font and sizing variations to a minimum. For font changes and sizing, less is more. Some strategic variations can look cool but use with discretion.

Images

An easy place to start is with obvious stock photos lurking around your website. Avoid staged pictures (i.e. portraits of individuals staring into the camera or fake group high fives). If you must use a stock photo, choose natural, realistic poses, creative camera angles, and lighting. Choose photos that align with your brand. Want to layer text over your photos? Make sure the text stands out. Here’s a guide on how to create custom graphics for your site if you decide you’re feeling creative and want to experiment with your own!

Colors

The colors displayed on your website are also important. By using colors strategically you can help guide your customers through your website, carefully choosing where their eyes go to first and the pattern of things they notice as they scan your various pages. Certain colors have certain meanings to users and there is an entire color language called Pantone. Here are some examples:

• Red: passion, anger, love, confidence
• Orange: youthfulness, cheer, warmth, hunger
• Yellow: sunshine, happiness, energy, optimism
• Green: nature, fertility, balance, cleanliness
• Blue: water, tranquility, trust, power • Purple: nobility, power, elegance,
• wisdom
• White: peace, balance, purity, simplicity, winter
• Gray: neutral, sophistication, balance, wisdom
• Black: exclusivity, modern, power, sophistication, mystery
• Brown: earth, stability, tradition, nature
• Pink: love, romance, femininity, baby girls, humanistic
• Turquoise: tranquility, clarity, compassion, healing

Logo Usage

Your logo is you. Give it top billing! Logos set the tone, value, aesthetic, and recognition of your brand. You want it to be remembered! Many companies choose to display their logo in the upper left corner of their website.

WordPress Themes

Using an updated WordPress theme is an essential part of any WordPress website. WordPress themes can even impact the loading times of your whole site. Browse the many free themes available to you in case you decide your site needs a complete refresh.

Focus Area 3: Enhancing Your Website User Experience

At the end of the day, how your users interact with your website can be the difference between a conversion and a missed opportunity. The user interface and user experience, better known as UI/UX, is an important thing to consider when committing to redesigning and refreshing your online presence! Below are some ways you can make sure yours is working in your favor rather than against you.

Simplicity/Spacing

Using white space, also called negative space, can help you bring attention to details of your site that are most important. Spacing around titles can even improve your customers’ experience by 20%. More white space helps separate sections and guides your customers’ eyes down the page. Less white space can indicate that elements of your site are supposed
to go together. Through the yin and yang of content and spacing you can control how your user experiences every part of your page.

Website Navigation and Menu

Another important element of website design is your navigational system. The most important thing to remember when building your website’s navigation is that your users need to be able to find what they are looking for quickly and easily. Make sure your search tools stand out (normally located in the upper right corner) and that your colors are working together for readability.

Your menu should be located at the top of the page and should have no more than seven items (not including dropdowns). There should be ample space in between menu sections for aesthetic reasons. It can be helpful to use a fixed navigation bar as well so if your customers want to move to another section of the site they don’t have to scroll all the way back to the top of the page. A good rule of thumb for your overall design is that users should be able to access any point in three clicks or less. This ensures both efficiency and lack of confusion.

Mobile Responsive and Optimization

In 2021 it’s important your website is both mobile-friendly and responsive.
On average, 80% of users are searching on their smartphones so speed is vital. Though WordPress automatically makes sure your page is responsive (scales up and down with screen size changes and various browsers) it can be helpful to place buttons in the middle of your page for optimum mobile use. It’s also important to ensure a similar experience on both mobile and desktop viewing. This will help with consistency and return customers.

Hosting Choice

53% of people will navigate away from a page that takes more than
3 seconds to load. This means who you choose to host your website will have a major impact not only on your speed, but also on your website storage, uptime, and responsiveness to any future problems. That’s why we recommend going with A2 Hosting. Not only do we have a 99.9% uptime guarantee but our Turbo plans can increase your load times by 20x! This will improve your bounce rates, SEO scores, and conversions.

Speed

Explore these steps for a faster user experience with your chosen host:

• Optimize images
  Reduce plugins
  Clean up your themes
• Use a CDN
• Check as you grow to make sure you don’t need more resources (VPS Hosting can help!)

Selling Yourself and Your Website

Now that you have cleaned up the look and feel of your website and optimized your site for speed, it’s important to make sure you’re selling yourself and converting your customers! Below are helpful considerations.

Blog Posts and Search Engine Optimization (SEO)

Today, the way to win the web is through quality content and proper SEO procedures. Good blog posts keep your customers engaged and eager for more content. To achieve this, a solid SEO foundation is necessary. Start by targeting keywords to move your site up the ranks on Google searches. You want to generate as much traffic as you can and build credibility within your chosen industry. Check out our guide to SEO-Friendly blog formatting to see what you can do to improve your next post! Plus check out these three SEO mistakes to avoid.

Social Sharing

At the end of each blog post (and preferably at the bottom of your website), there should be links for social sharing. This will allow your followers to share your valuable content on different social media platforms. This is critical to help you build your following and to create an easy way for people to find your site.

Social Proof

You should also have areas of social proof somewhere on your website. This can be anything from written reviews to videos of customer feedback. These areas of true customer engagement lend your brand and your site credibility. They help potential customers trust that you will do what you say you do based on the positive feedback of others. We recommend you try and implement videos because these are a great way to keep your customers engaged with your website and fortify/strengthen human connection.

Calls to Actions

Finally, calls to action are where you close the deal and help your website convert potential customers into customers for life. Make sure they are

strategically placed in places like the top of your navigation, below sections that specifically require action, and at the bottom of the web page. They can be in banners, buttons, or whatever form you like the most! Some good examples include:

• Sign up for our email list!
• Shop in our store!
• Fill out your own lead form.
• Click for more info.
• See pricing.

Conclusion

Refreshing your website can be a long process, but we hope with the help of this guide it’s both easy and successful. Make sure to check out A2 Hosting for great hosting plans for your website and subscribe to our newsletter for future helpful content.

The post Three Areas to Focus on to Ensure Website Redesign Success appeared first on The A2 Posting.

Deciding between Shared Hosting and VPS, Turbo or Standard, Unmanaged or Managed… What is the right choice for you? The answer (as it always is) depends on your situation.

The first step in making this decision is to understand the differences between Shared and VPS.

The Differences Between Shared and VPS Hosting

Imagine you are living in an apartment building. Your building has 10 apartments total. Think of Shared Hosting like this apartment except that the size of each unit changes based on the needs of each tenant. For example, if Dale in Apartment 3B decides on Saturday night to have 50 of his closest friends over for a party his apartment will automatically grow from 800sq feet to 2000sq ft during the time of the party. Similarly if Beth in Apartment 4B throws an equal sized party at the same time, you may find yourself and all your possessions squeezed into a room the size of a hall closet. Turn on the faucet for a glass of water?… Sorry Beth and Dale are using all that too. Want to turn on a light to read?… Sorry about the blinking, Dale bought a disco light.

You may be thinking, why would I ever want my hosting to be in a situation like that? One of the key features of A2’s Shared Hosting is that we limit the number of people who you can share your server with. This reduces the chances of a resource draining scenario like this from happening to your site. Plus, Shared Hosting also limits how much of the resources can be used by any one individual. If your neighbors have extra space to hold parties and everyone is happy with their portion of the resources available, then you would most likely never have a problem.

But even in the best situations when everyone gets along, there is always a chance that one of your neighbors may need to take more and it could affect your website if you are also in a peak period at the same time. This is why Shared Hosting is the most inexpensive hosting option and for many is a perfect, low cost solution for their website.

Using the same analogy, VPS (or Virtual Private Server) is also like an apartment The difference? While you are still sharing the server hardware with other people, all of the specifications of the portion you are alloted are fixed. If you have an 800sq feet apartment, it is always there and doesn’t change… the walls never move. It’s dedicated to you and you alone. You have increased security, guaranteed and fixed resource allocation, and you know that won’t change.

It all Depends on What Type of Website You Are Running

If you are running a website to show off your photography, a collection, or maybe even selling some items on the side, Shared Hosting is probably just fine for you. This type of hosting is made for the individual, the blogger, and the simple website. It allows those who want to have a cost-effective presence online to have one! Most Shared Hosting users use WordPress and A2 has a one click option to install it when you set up your account. To keep the apartment analogy going even further, with the options available it’s like choosing what you want to furnish it with at the time as signing the lease.

But if your website is a mission-critical or key component of your business then Shared Hosting is most likely not the best option for you. Why? Because using a more dedicated environment increases stability, performs better (generally speaking), and it is more secure and not affected by the noisy neighbor. These are all things you want to have when hosting a website that includes handling credit card transactions, sales leads, etc. Now this is not to say that Shared Hosting is not secure, stable, or performant. In fact, I’d put A2’s Shared Hosting toe-to-toe against any other hosting provider in any of these areas and we would compete. It is just that there is more control and more options with a VPS hosting plan than with Shared.

In addition, while a Shared Hosting plan may “give you” enough resources to run your site, if the site begins experiencing a spike the resources may, in reality, not be available… because your neighbor may be using them.

Our VPS partner, Virtuozzo, recommends that you ask yourself these questions when trying to decide which is right for you…

• Is the website a core part of your business?
• Is your website performing as well as you would like?
• Do you sell products or services online?
• Do you drive traffic to your website through paid advertisements, social media or through other means?
• Are search engine rankings important to you?

If the answer is yes to any of these items, then VPS Hosting is most likely a better option…. BUT, there’s a caveat to this you should think about…

Do You Have the Technical Chops for VPS?

Shared Hosting is designed to be simple. With each step of the journey A2 tries to make it as easy as possible. This means that you will have a graphic interface (or GUI) throughout the process. Whether it’s cPanel or the WordPress Admin, most of the interactions you will have with a Shared plan will be by clicking on stuff on a screen to make things happen.

VPS, on the other hand, requires a bit more technical knowledge. Because a virtual machine can use a number of different operating systems and underlying software, it does not come with a cPanel (although it is available as an add-on). This means that the initial interactions with the server (to set up any operating systems, tools, or applications) will be done through a Command Line Interface (or CLI). Using a CLI requires specialized knowledge and training and is usually only something a SysAdmin, Server Admin, or Developer would most likely undertake.

To use our apartment analogy one more time, while you have a nice 800sq foot apartment with the water and electric allotment you need there really aren’t any doors… that is except the secret one that only the technical folks know how to use.

This is Where Managed Comes In

So, what if you are a cake-and-eat-it-too kind of person? You want to have the security, performance and stability of VPS but you don’t have the technical skill set required to set everything up or maintain it. For this A2 offers Managed VPS hosting plans. These plans offer you all the benefits of an unmanaged plan with additional support to help you get things setup and keep those things up-to-date.

Managed VPS plans also come with a cPanel license giving back the GUI interface to make things easier on you from a technical perspective.

With the additional help from the A2 Guru Team, Managed VPS is a great option if you don’t have or don’t want to have to hire someone with those extra technical skills required to make it successful.

Comparing VPS vs Shared Hosting

Whether to choose Shared or VPS for your hosting is largely based on your situation and use case. Here are some of the pros and cons to consider to help you choose the one that’s best for you.

Shared is Fine, But I Want More Performance

So if you start down this path and find yourself realizing that Shared Hosting is just fine for what you are doing,
but you still want to have increased experience for your users, A2 offers Turbo Boost and Turbo Max plans. These shared environments offer better hard drives (NVMe which are 3X faster than standard SSD), improved processors, and built-in caching. They also offer LightSpeed, which is a software application designed to improve the performance of the server you are on by up to 11X.

One thing to remember, however, is that it might not be the server that is making your website run slowly. To get best performance you should remember to optimize your site. You could have very large images that are taking time for your site to load. If you are using WordPress there are several plugins that can help with image compression and caching that can improve the speed and performance of your website. It would be a good idea to look at these options and see how that helps before making the move to a faster hosting plan.

If that sounds daunting, For WordPress users we offer Managed WordPress hosting plans that give you extra help and support while on a Shared Plan.

VPS Hosting may seem a little daunting for the non-technical user, but if you are running a website that is key to the success of your business or necessary to provide income, Managed VPS Hosting is the right choice.

A Note From the CEO

In late 2020, A2 Hosting launched a series of new VPS hosting products.These new VPS offerings took us to the next level when it came to performance, stability and security.

A2 made the strategic decision to partner with Virtuozzo, a market-leading provider of container virtualization. Utilizing their modern software and it’s included toolset, we are now able to offer our products state-of-the- art virtual environments.

Once we implemented the new solution, performance on the new servers increased by more than 40%, furthering our brand promise of Our Speed, Your Success. We are committed to providing the fastest, most stable hosting experience because, as the world moves faster, search engine algorithms seem to change on a weekly basis and visitor attention spans continue to shorten. This all impacts metrics like cart abandonment and bounce rate. The last thing our customers want to worry about is their web hosting. Our customers rely on us to provide hosting speeds that give them the edge for better rankings, better conversion rates and better bounce rates, which we deliver consistently.”

We promise to continue to improve the performance of our VPS offerings.
– Bryan Muthig, CEO

A Word from Our Partner

As a shared hosting customer, when do you know you should switch to a different type of hosting?

In my case, I switched when it became painfully obvious. I am not a technical web developer, but I have experienced a lot as a nascent, hobbyist, and small business owner over a 20-year period. During this time, I have volunteered to build numerous websites, one of which was for a new charitable foundation. It was ( I thought) the best I had ever built. My excitement was quickly diminished when I went to demo the website and it just sat there, failing to load.

While the person I built the website for was ecstatic. For me, I was disappointed as I spent more time trying to “fix” the website and the issues related to the speed than it took me to build the website itself.

With years of experience as a business user and many of those years working within the hosting industry, I still find myself reluctant to spend what I fear as hours working on migrating my entire hosting account or just a website to something that will perform better.

A2 Hosting gives a good recommendation; right from the start on the front page of their website, Shared Hosting is a “great solution for a blog or a personal website.”

That is what shared hosting is best for. Even with a blog, if you are expecting higher traffic and to monetize the website, you should think of it as a business website. If your website is for a business, you need a Virtual Private Server (VPS) or higher. If you are not a technical user, you need a Managed plan.

Whether or not you made the decision recently or many years ago, if you are like me, when is it time to make the move to a better hosting solution?

My personal decision can be attributed to a few different factors. I was running a WordPress website on an account with multiple other WordPress websites and other types as well. It was too much.

WordPress can be tricky to optimize and you might not ever get it to where you want it to be with all of the plugins tried and image compression. Shared hosting resources can have a tough time keeping up with the demands and VPS is a great option to give your website a boost.

There are ways you can check the performance of your website and receive recommendations of how to make improvements. To start, you can use free tools like Pingdom and GTmetrix, with the latter now powered by Lighthouse, Google’s latest set of tools for website developers.

If you are still experiencing performance issues, once you feel you have done all you can on your own you may want to find a freelancer to help you with continuing to improve your website.

In the end, it is really simple, if your website is a core part of your business, Shared Hosting is probably not the best option for you. If you are selling something, this becomes even more important. Whether it is Magento, PrestaShop, Woocommercem or another eCommerce option, you will be better off using VPS over Shared Hosting.

The post Choosing Between Shared and VPS: A Guide appeared first on The A2 Posting.

So, Does Website Migration Affect SEO? 

Any server change carries a slight SEO risk with or without modifications to your website,  but that’s not necessarily a bad thing. You see, migrations primarily affect site speed. So if you’re migrating to a host like A2 Hosting, you’ll notice increased site speed. As loading time is a top SEO ranking consideration, this can only help you, not hurt you. Unfortunately, this means the opposite for migrating to a slower host (maybe it’ll make you think again about migrating to a cheaper host?). 

When users experience slow loading times, they’re less likely to revisit your site in the future, especially when more than 50% of visitors abandon a website if a page takes over 2 seconds to load. Since 2010, speed has been a ranking factor for desktop searches on Google. When researching new hosts, look for speed optimizations or determine how the web hosting company optimizes its servers for speed. 

For example, at A2 Hosting, we use only SSD and NVMe storage. “Our speed, your success” is our motto because we believe that speed is the most critical factor in attracting, maintaining, and increasing traffic and conversions. Additionally, our Turbo servers offer Litespeed caching, and specific servers also offer the AMD EPYC processors. When combined, these three elements contribute to lightning-fast speeds.  

Changing web hosting providers can also come with risks, especially if you lose certain functionalities at the new host or move from Apache to Nginx or IIS (Internet Information Services). If you’re wary about changing hosts, talk with someone on our sales team about the process and ensure your server needs match up with what we can offer you. 

Now that we’ve discussed how website migrations affect SEO, let’s review the migration process. Use our SEO checklist to prepare your website for its migration:

• 1. Set up a staging site on your new server. Before canceling your other web hosting plan, compare your existing site’s page load speeds against the new server’s load speeds. Hopefully, the new server improved your site speeds! 
• 2. Pick a slow time. After testing your new site on the server, pick a quiet time to perform the DNS propagation. Your site may be down for up to 24 hours as the DNS propagates around the world, but choose a time when you experience low traffic, so you’re not missing opportunities for leads and conversions. 
• 3. Perform checks on your site. For example, check the organic health of your website. Is there any penalization for spammy backlinks? Are your current backlinks relevant for the content? We recommend tracking your site’s domain authority with Moz Pro. 
• 4. Crawl your site. With Moz Pro or ScreamingFrog, you can crawl your website to receive a full URL and content inventory. Then, you can fix issues while you’re staging your site and map old URLs to new URLs in your 301 redirect map.  
• 5. Update Internal Links. Test your website and update internal links to avoid internal redirects or broken links. ScreamingFrog allows you to find internal links and their attached anchor text and their respective pages.
• 6. Create a custom 404 page. When visitors experience a broken page, engage them with a custom 404 page. It should direct them to your homepage or additional pages on your website. Otherwise, a blank 404 page frustrates users and makes them want to close the browser tab altogether and find a site that works. 
• 7. Update your Robots.txt file. The robots.txt file tells search engine crawlers which pages the crawler can or can’t request from your site. It lives at www.yoursite.com/robots.txt. 
• 8. Test your website on mobile. Is your site responsive or rendering correctly on a mobile device? Google offers a Mobile-Friendly Test tool to determine if Google views your site as mobile-friendly. 
• 9. Measure your performance post-launch. Once you’ve ensured your site launches appropriately, there are no broken pages or backlinks, your site is mobile-friendly, and you’ve updated your robots.txt file, analyze your performance after you launch your website. Check your ranking performance, organic traffic users/sessions, check for site crawl issues, and monitor your backlink profile. Track any 404 page traffic in your Google Analytics post-launch to catch and add any redirects to your 301 redirect file. 

SEO doesn’t need to be significant when migrating your website concern. With a few preparations, you can efficiently execute a website migration plan without worrying about lowering your website’s ranking. 

Related articles:

• How to Migrate a WordPress Website to a New Host
• Tips for Migrating to Joomla 4
• How to Switch Your Domain Name Without Damaging Your Site’s SEO
• A Total Beginner’s Guide to Website Hosting
• Who Has the Fastest Web Hosting? Matching Your Need for Speed

The post Does Website Migration Affect SEO? The Definitive Website Migration SEO Checklist. appeared first on The A2 Posting.

What is an Email Blacklist? 

The email blacklist is an extensive database of public domains and IP addresses marked as suspicious for sending spam emails through the internet. It’s also known as DNSBL (Domain Name System-based Blackhole List) or RBL Real-time Blackhole List. Organizations like Email Service Providers (ESP), Internet Service Providers (ISP), and anti-spam agencies (ASA) use this list to detect, monitor and block any spam emails entering their network. 

Am I Blacklisted? What Are the Signs?

There are many signs to alert you of your IP’s status. When you’re blacklisted, you can’t send emails to the recipient’s mailbox properly. Now, this doesn’t mean you’re going to be blacklisted from every mail server in the world. If you’re blacklisted with one DNSBL service, there are hundreds more that may not have blacklisted you. A few key signs:

1. There are an increased number of emails lost. 
2. You experience deteriorating delivery rates.
3. You find a high number of email bounce rates. 

These don’t confirm you’re blacklisted but are some warning signs. If you check a few of the boxes for delivery issues, you can now check to confirm the blacklisting of the domain or IP address. 

Checking Your IP address and Domain in an Email Blacklist Directory

There are various email blacklist services on the internet. It’s not practical to check every single one of them, but some applications maintain a list of live RBL (real-time blackhole list) directories to save your time. They provide a page dedicated to that RBL service and also offer a service to delist your domain or IP address. 

Here are a couple of popular RBL applications:

• MXToolBox: This checks for domain blacklisting across multiple RBL lists. It provides detailed information and suggestions on your domain’s current status. 
• MultiRBL: This is a free DNSBL lookup site that can scan 100+ DNSBL lists to check for domain blacklisting. It also details the steps to remove your domain from the blacklist. 

Malicious sites can be blacklisted by Google Safe Browsing, which will warn visitors of potentially unsafe pages. Dropmysite includes a feature that sends you alerts if your site is listed on this blacklist monitoring program – so take immediate corrective actions before it gets too late! A2 Hosting offers Dropmysite as an add-on cPanel plugin so that you can back up your data and monitor your websites. These services can help you actively monitor your IP address so that you can ensure swift delivery of all of your emails. 

Blacklists are an important tool for email deliverability. They help protect email users from spam and phishing emails and improve the deliverability of your legitimate email campaigns. If you’re not familiar with blacklists or aren’t sure if your IP address is on one, we encourage you to use a blacklist checking tool. Use this information to clean up your email practices and improve your chances of getting delivered to the inbox. If you have any more questions or concerns feel free to contact our support team 24/7/365!

Related Articles:

• How to stop unwanted e-mail using Spam Filters
• How To Prevent Outgoing Email From Being Marked As Spam
• How to monitor blacklisted sites using Dropmysite

The post What Is An Email Blacklist? appeared first on The A2 Posting.

Fortunately, there are many ways to protect your website from the threat of malware and other cybersecurity issues. Many hosting providers enable customers to configure a range of site security settings using the popular Linux control dashboard cPanel. 

In this post, we’ll explain what website security is and why it’s important. We’ll also provide seven actionable tips that you can use to improve your site security and protect your website with cPanel. Ready? Let’s get started!

Why Protecting Your Website Is Important

It takes time and money to create a high-quality website for your business. However, without the right level of security, you could be putting your site at risk. 

According to cybersecurity statistics published by Forbes, one in three Americans have been a victim of ransomware attacks, and only five percent of companies ensure that their folders are properly protected.  That’s why it’s so important for site owners to take steps to secure their websites on a regular basis.

However, although protecting against cybercrime is one of the main benefits of maintaining good site security protocols, there are also some other benefits, including: 

• It helps to keep your employees safe. In the same way that your website can be at risk of malware attacks, your workers can be too. Viruses can pass from device to device. Therefore, if your site becomes infected, the devices your team members use to access the site may become compromised too.
• It can prevent your website from going down. Site owners should aim for as little website downtime as possible. Good cybersecurity measures can help you achieve this. By putting protective measures in place before attacks happen, you can prevent malware from causing issues that make you take your site offline to fix them. 
• It can inspire confidence in your customers. For online businesses, reputation is everything, even when it comes to your website. By following good cybersecurity protocols and sharing this with your customers, you can help them feel safe and secure when using your site. 

Next, we’ll take a look at cPanel, a commonly used control panel for WordPress sites. You can use it to make your website more secure without investing in any expensive plugins. 

A Brief Introduction to cPanel

cPanel is a control application that enables you to carry out server tasks for your WordPress website:

It isn’t the only application of this type available, but it’s the most commonly used Linux control panel. cPanel provides users with an easy-to-use interface for carrying out essential server-side maintenance tasks, including:

• File management
• Database management 
• Email management
• Site backups 

It can make your site easier to manage due to its automated processes and 24/7 support team. As such, it could be worth considering if you’re looking to save time and effort on your website management.

There are also several ways in which you can use cPanel to enhance cybersecurity. Next, we’ll take a look at some of the things you can do to protect your website with this application. 

How to Protect Your Website With cPanel (7 Essential Tips)

There are many site security plugins that you can use to enhance your cybersecurity. However, many of these are premium plugins that aren’t available for free. By using cPanel, you can secure your website using tools already at your disposal, so you don’t have to spend a penny. Here are our top seven tips for protecting your website with cPanel.

1.  Update cPanel Regularly 

Outdated elements on your website can lead to serious vulnerabilities. This is also true for cPanel. If it isn’t up to date, you could be leaving your site open to attacks and breaches. 

Additionally, you could be missing out on access to new security features by using an outdated version. Updates are used to fix bugs, add new features, and improve the security of cPanel. As such, it could be a good idea to ensure that you are always using the latest version of the software.

The good news is that keeping cPanel up to date is fairly easy. Depending on your hosting package, you may not need to manually update it at all, as the system administrators may take care of it for you.

If you do need to update it manually, start by logging into WebHost Manager (WHM). In the upper right corner of the main WHM screen, you should be able to see the current version of cPanel you’re running:

If a new version is available, you’ll also see a box just underneath this giving you the option to Update Now. All you have to do is click on this and wait for it to finish upgrading (it might take a while). Note that the Update Now box isn’t visible in the image above, as we’re currently already running the latest stable build. 

2. Choose Strong Passwords and Regularly Update Them

It’s imperative to ensure that all of your site entry points are protected by strong passwords. Without secure passwords in place, seasoned cybercriminals can easily infiltrate your site and install malware. 

Thankfully, with cPanel, it’s easy for you to reset your password. It even comes with a password generator to help you protect your site using strong credentials. To keep your site as safe as possible, it’s recommended that you change all passwords on a regular basis. Configuring them around once a month is usually sufficient. 

To change your cPanel password, log in and head to the Preferences tab, then click on Passwords and Security: 

Next, you’ll be prompted to input your old password, as well as your new updated password. You’ll also see a score that tells you how weak or strong your credentials are. If your chosen password is too weak, you might want to click on Password Generator instead. This will automatically generate a new, stronger login: 

Once you’ve done that, copy the generated password and paste it into the New Password field. Also, be sure to save it in a secure location that you can access in case you forget it and need a reminder. 

When you’re ready, click on Save Password Now! Once you’ve done that, your update should be complete, and you can start using your new credentials. 

3. Password Protect Your Vulnerable Directories 

In addition to having a strong password for your cPanel account, it’s equally important to password protect your vulnerable directories. Doing this in cPanel enables you to limit access to certain content for specific users.

Once you’ve added password protection to a directory, your site will prompt visitors to enter a username and password in their web browsers before they can access it. This helps to keep sensitive content secure from unauthorized access.

To add password protection to a directory, start by logging into cPanel. Next, scroll down to the Files section and click on Directory Privacy:

Here, you should be able to see a list of all your directories. Click on Edit next to the name of the folder you want to protect. On the next page, tick the box next to the text that says Password protect this directory. Then, type in a name for the protected directory below and click on Save:

Once you’ve done that, you should see a brief ‘success’ message. Click on Go Back, then enter a Username and Password in the appropriate text boxes, and then click on Save.

Note: You can also automatically generate a strong password by clicking on the Password Generator button:

If you ever want to remove the password protection, repeat the steps above to navigate to the directory again. Then, clear the Password protect this directory checkbox.

4. Enable cPHulk Brute-Force Protection

cPHulk is another useful service provided by cPanel that helps to protect your server against brute force attacks. These attacks involve an attacker using an automated system to attempt to guess your username and passwords by repeatedly trying different combinations in rapid succession.

Using cPHulk through cPanel will enable you to block the IP address or accounts exhibiting suspicious behavior automatically. This prevents attackers from carrying out any further attempts to log in, thus preventing them from gaining unauthorized access and installing malware on your site.

To enable CPHulk Brite-Force protection, you’ll first need to log in to WHM. From there, navigate to Security Center in the left-hand sidebar, and click on cPHulk Brute Force Protection:

Next, you can toggle the button to ON to enable cPHulk protection:

Once it’s enabled, you can tweak the Configuration Settings. For example, you can specify how many failed login attempts are required to lock IP addresses out, and how long they should be locked out for. Once you’re done making changes, click on Save:

Note that aside from Configuration Settings, several other tabs are available on this page: Whitelist Management, Blacklist Management, and History Reports.

You can whitelist and blacklist certain IP addresses manually by navigating to the appropriate tab. This is useful in certain circumstances. For example, it may be a good idea to whitelist your own IP to avoid a lockout from your server.

If you ever need to see a log of what actions cPHulk has taken, you can do so by clicking on the History Reports tab. 

5. Protect Against Hotlinking 

Hotlinking (sometimes called ‘direct linking’) refers to when another website links out directly to content hosted on your website, such as image files. When visitors to their website load the page, your site serves the image files they see. This allows the other website to effectively ‘steal’ your bandwidth and use it to show pictures to their visitors. 

Naturally, this is something you’ll probably want to avoid. Fortunately, you can do so easily. All you have to do is configure hotlink protection using cPanel. Here’s how to go about it.

First, log in to cPanel and scroll down to the Security section. Then, click on the Hotlink Protection icon:

On the next page, you can toggle Hotlink protection ON or OFF. You can also change your configuration settings. For example, you might want to specify certain URLs that are allowed to access your files (cPanel will automatically populate this box with suggested local URLs):

Next, you can also specify the specific file extensions you want to block direct access to by adding them to the Block direct access for the following extensions box (make sure you separate each file extension by a comma):

Again, the above box should be automatically pre-populated with commonly hotlinked file extensions. However, you might want to add extra file extensions that aren’t already included. 

You can also add a URL to the Redirect requests to the following URL text box:

This will serve users from blocked sites with the specified URL page instead of the hotlinked file. Once you’re done making changes to the settings, just click on Submit.

6. Utilize Patchman by SITELOCK

Patchman is a really useful security service that helps to prevent your site from being hacked. Once installed, it will automatically scan your website for malware. If it detects any potential threats, it immediately emails you to notify you of them. If you don’t resolve the issue within 24 hours, Patchman will quarantine the affected files to protect your site:

Not only that, but Patchman also detects whether your WordPress, Drupa, or Joomla installation requires patching. Again, it will notify you of this by email and automatically apply the patch if you don’t fix it yourself within a week.

A2 Hosting has partnered with Patchman to provide our web hosting customers with free malware and vulnerability scans. Therefore, if you have a web hosting account with us, Patchman should already be enabled for your domain. 

However, if you want to manage your settings or carry out specific administrative tasks, you can do so by accessing the Patchman dashboard. To get to the dashboard, start by logging into cPanel, then click on Patchman in the Advanced section:

From here, you can run manual scans, view detected items and applications, and carry out manual actions. For example, you can review potential malware and choose to either ignore it or quarantine it:

Utilizing Patchman is one of the best ways to protect your website from security threats. However, not all hosting providers include access to it. Therefore, it may be a good idea to choose a hosting service provider that partners with the service.

7. Use Secure Shell File Transfer Protocol (SFTP)

SFTP stands for Secure Shell File Transfer Protocol. As the name suggests, it’s a secure version of the regular File Transfer Protocol (FTP). It uses the Secure Shell protocol to encrypt transfers.

If you didn’t already know, FTP is how you transfer files between your computer and your hosting server to make them accessible to the public and vice-versa. These files are often confidential and may include sensitive data such as usernames and passwords.

The problem is that the original FTP protocol doesn’t encrypt this data, which leaves it vulnerable to interception by attackers. If you want to prevent hackers from getting access to your data, it’s recommended that you encrypt it by using STFP instead.

In order to transfer files using SFTP, you’ll need your main cPanel account’s private key for authentication. To find it, log in to cPanel and scroll down to the Security section. Then, click on SSH Access:

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On the next page, click on Manage SSH Keys:

If you already have a public/private key pair, you can use those for SFTP transfers. If you don’t already have one, you can generate a new one by clicking on Generate a New Key:

Once you’ve generated a new key, go back to the Manage SSH Keys interface, and click on the Manage link next to the new key. Next, click on the Authorize button to allow it:

Go back and scroll down to Private Keys and click on View/Download. The next page should display your SSH key details. You can click on Download Key to save it somewhere safe to your computer:

Once you’ve done all the above, your site is ready for an SFTP connection. You can open your preferred FTP client and use the private key you downloaded to connect via SFTP.

Conclusion

Keeping your site safe from malicious activity and malware is extremely important. Fortunately, cPanel offers you several ways to ensure that your site is secure and protected. 

Here’s a quick recap of how to protect your website using cPanel:

1. Update cPanel regularly. 
2. Choose strong passwords and update them regularly. 
3. Password protect your vulnerable directories. 
4. Enable cPHulk Brute-Force protection.
5. Protect against hotlinking.
6. Utilize Patchman by SITELOCK.
7. Use Secure Shell File Transfer Protocol (SFTP).

If you’re looking for a hosting provider that understands the importance of site security and reliable hosting, check out our affordable Linux hosting plans!

Image credit: Free-Photos.

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