But TurboHub, our exclusive dashboard for WordPress sites, gives you a snapshot of your security status and makes detecting vulnerabilities and updating your protection as easy as one click.

Whether you take care of your own website or are an agency or web developer who manages dozens of sites, TurboHub makes reviewing security status and making the necessary updates a breeze.

Advanced WordPress Security From One Easy-To-Use Dashboard

The TurboHub security tab is the fastest and easiest way to keep your site safe. Whether you manage one website or 1,000, it is vital for monitoring site health and security.

Loaded with features to keep you secure, you can quickly review potential threats in one convenient place. Verify your SSL certificates, make sure malware detection and proactive defenses are enabled, and review potential threats.

Plus, TurboHub recommends actions to eliminate security vulnerabilities. From salt key status to inactive plugins or themes, you can take immediate action directly from the control panel. In most cases, you can enhance your security with one click.

What Is TurboHub?

TurboHub is A2 Hosting’s exclusive control panel for WordPress sites. Designed to make managing and protecting WordPress sites easier, it offers comprehensive metrics about the performance, health, and security of your websites.

Improve your efficiency and workflow by reviewing all of your A2 Hosting WordPress sites in one place. Easily view current performance and security snapshots, review recommendations, and make improvements and updates across all of your sites.

TurboHub Security Features

WordPress site security is one of the core features of the TurboHub control panel. From proactive defense to security best practices, it puts the top security features at your fingertips.

SSL Status & Proactive Defense

When it comes to website security, you need to be proactive. TurboHub’s SSL status and proactive defense indicators ensure your SSL certificate is valid and your malware and proactive security defense are active.

SSL, or Secure Sockets Layer, is the industry standard in data encryption for information transferred between a web server and a web browser. It protects online transactions and personal information, ensuring data privacy over the Internet.

A valid SSL certificate tells web browsers – and your customers – that your website follows SSL protocols for secure data transfer, keeping them safe.

Malware and proactive security defenses protect your website against malicious attacks that can hijack your website or steal customer data.

Advanced Website Hosting Protection

TurboHub allows you to instantly validate the status of your firewall and DDoS and brute force protection. These ensure you are safe against attacks designed to gain access to your web server.

A firewall is a digital barrier that blocks unauthorized access to your sites from cyber threats. When active, they block malicious traffic based on predefined security rules.

Reinforced Distributed Denial of Service (DDoS) protection prevents malicious attempts to attack your website and take them offline. DDoS attacks use multiple compromised computer systems to slow down or even crash websites, preventing access to legitimate users.

Brute force protection shields against relentless attacks attempting to log into your system. Attackers will systematically try to guess passwords, encryption keys, or other secret information. Brute force attacks are typically automated, allowing them to rapidly test millions of combinations.

A2 Recommended Actions

TurboHub also includes a number of A2 Hosting recommended security actions, like locking editing abilities on plugins and themes or bcrypt password hashing. These recommendations improve your overall website security, lowering the risk that hackers can access your site data.

Common recommendations include:

• Locking the editing for plugins and themes from WP Admin to prevent the misuse of built-in editing capabilities for malicious purposes.
• Deny direct access to configuration files to block bots and web users from directly accessing and potentially exploiting WordPress config files.
• Remove old wp-config.php backups to eliminate unnecessary files with potentially sensitive information.
• Use bcrypt password hashing for a more secure password storing and hashing method.
• Disable XML-RPC services to close a possible entryway a hacker could exploit your site.

You can easily toggle these options on or off from the TurboHub security panel to fit your security needs and keep your website data safe.

Best Security Practices

TurboHub also analyzes your website to ensure you are following the best security practices. You can identify potential vulnerabilities at a glance and take action to secure your sites. Simply review the recommended security updates and follow the instructions to implement these improvements.

When necessary, TurboHub will recommend the following actions:

• Regenerate salt key passwords to protect your account even if your login cookies are compromised.
• Check for and remove insecure SQL backups and files that could be accessed by hackers.
• Reduce potential vulnerabilities and improve site performance by removing unused plugins and unused WordPress themes.

Just follow the steps associated with each best practice to protect your site.

More TurboHub Features Coming Soon

Committed to the fastest and most reliable hosting solutions, A2 Hosting developed TurboHub to streamline WordPress site performance and management.

From personal sites and hobby projects to agencies and developers managing client sites, it offers features that simplest updates and makes everyone a performance and security expert.

But we aren’t done yet. We have an exciting lineup of advancements that will enhance your workflow and your websites.

A2 Intelligent Performance

Optimize your site’s performance with the power of AI. A2 Intelligent Performance monitors critical performance indicators to keep your site performing at its best. Easily review the data and make the most informed decisions about your site’s speed and reliability.

A2 AI Assistant Inside WordPress

Launch new websites quickly and easily with our AI co-pilot. Exclusive to TurboHub, our A2 AI Assistant for WordPress writes content, generates images, and can even design page layouts. Trained on WordPress help documentation, it will answer common questions and help you get the most out of your WordPress site.

Enhanced Staging

Our upcoming enhanced staging feature makes developing, testing, and deploying website updates a snap. This robust tub maximizes compatibility by recording changes on both staging and live sites. And the advanced 2-way sync ensures changes are mirrored in both environments.

Enhance Your Website Security With TurboHub

Enhance site security and improve your site performance with TurboHub for WordPress from A2 Hosting. Quickly review potential security risks and easily make improvements to protect your website. Streamline your WordPress site management today. TurboHub is available on all A2 Hosting WordPress hosting plans.

The post WordPress Security Made Easy With TurboHub appeared first on The A2 Posting.

However, if you know how to incorporate video into your website, you can use it to maximize engagement and drive conversions. With the right approach, video can act as a powerful Call To Action (CTA).

In this article, we’ll talk about some of the latest video content trends, and then go over three tips to incorporate videos into your website. Let’s get to it!

What the Latest Video Content Trends Are

It’s likely that many of your users spend a significant part of their day watching videos on one platform or another. On average, users consume around 100 minutes of video per day. If you can seize even a fraction of that time through your content, it can help increase conversions.

If the primary goal of your videos is to drive sales or conversions, shorter is usually better. Despite the massive amounts of video content that customers consume, it’s safe to say that attention spans are getting shorter. At the end of 2019, up to 66 percent of video ads were approximately 30 seconds long. Although that might sound short, there’s a lot that you can say about a product or service in half a minute.

Thanks to the rise of social media stories and platforms such as TikTok, users are getting increasingly comfortable with shorter video ads as a part of their online experience. Moreover, there’s massive interest in User-Generated Content (UGC). If you can get consumers to share their experiences with your products or services in video format, that’s a huge marketing win.

There’s also a growing interest in educational videos. If your website focuses on online learning, video is a channel that you can tap into to expand your audience.

3 Tips for Incorporating Video into Your Website

If you’re ready to start incorporating videos into your website, there are several factors that can help you maximize their effectiveness. Let’s look at three tips you can use to make the most of your video strategy.

1. Add an Intro that Highlights Your Brand

If you go to your favorite YouTube channel right now and open a random video, we’re willing to bet it has an intro:

The goal of intros isn’t to pad video length, but to take the opportunity to reinforce brand awareness. An intro can accomplish that in several ways, including:

• Reminding you of the brand’s name
• Showcasing the brand’s logo
• Reinforcing the brand’s style and the type of content it focuses on

In this case, your website or business is the brand. Even if your videos are only 30 seconds long, adding a short intro that includes your name and the site’s logo can only benefit you. This is particularly the case when users end up watching those videos outside of your website.

Depending on which video marketing tools you use, adding intros to your content might be easier than you think. A lot of tools provide you with templates that you can use and edit, as well as the ability to upload your logo and incorporate it into the video.

2. Choose a Performance-Oriented Hosting Provider

If you plan on uploading videos directly to your server, you should use a performance-oriented web host. A lot of websites choose the cheapest hosting provider they can find, which often translates to slow loading times and a frustrating User Experience (UX).

If visitors have to spend minutes waiting for a video to load, and then wait for it to buffer every two seconds, they are much less likely to watch it in full. Even worse, that poor user experience can reflect badly on the rest of your website.

To ensure the best video experience, we recommend avoiding shared web hosting. At the very least, you’ll want to use a Virtual Private Server (VPS) hosting plan, which in most cases provides better performance as well as dedicated resources for your website.

3. Create Videos that Target Your Website’s Audience

You probably have a pretty good idea of who your website’s target audience is, such as:

• Where your users are visiting from
• The average age of your audience
• What their interests are and what content they want to see or read about

This information is critical for video creation. You can have an amazing idea for a marketing video, but if it doesn’t speak to your website’s audience, it won’t get the results you want. In other words, the video won’t get you conversions.

When you’re working on video content for your website, it’s important to consider whether it’s something your audience will be interested in. If the video provides or promises solutions and answers to questions they might have, it will likely succeed in its goal.

Conclusion

Knowing what the latest video content trends are is a solid starting point for creating your own media. Your website is the perfect channel to deliver those videos because it already has a built-in audience, some of whom may appreciate a different kind of content.

If you’re not sure how to approach video creation, you can start off on the right foot by keeping the following three tips in mind:

1. Add an intro that highlights your brand.
2. Choose a performance-oriented web hosting provider.
3. Create videos that target your website’s audience.

Do you have any questions about how to incorporate video into your website? Let’s talk about them in the comments section below!

Image credit: Pixabay.

The post 3 Tips for Embedding & Adding Video into Your Website appeared first on The A2 Posting.

What is an Email Blacklist? 

The email blacklist is an extensive database of public domains and IP addresses marked as suspicious for sending spam emails through the internet. It’s also known as DNSBL (Domain Name System-based Blackhole List) or RBL Real-time Blackhole List. Organizations like Email Service Providers (ESP), Internet Service Providers (ISP), and anti-spam agencies (ASA) use this list to detect, monitor and block any spam emails entering their network. 

Am I Blacklisted? What Are the Signs?

There are many signs to alert you of your IP’s status. When you’re blacklisted, you can’t send emails to the recipient’s mailbox properly. Now, this doesn’t mean you’re going to be blacklisted from every mail server in the world. If you’re blacklisted with one DNSBL service, there are hundreds more that may not have blacklisted you. A few key signs:

1. There are an increased number of emails lost. 
2. You experience deteriorating delivery rates.
3. You find a high number of email bounce rates. 

These don’t confirm you’re blacklisted but are some warning signs. If you check a few of the boxes for delivery issues, you can now check to confirm the blacklisting of the domain or IP address. 

Checking Your IP address and Domain in an Email Blacklist Directory

There are various email blacklist services on the internet. It’s not practical to check every single one of them, but some applications maintain a list of live RBL (real-time blackhole list) directories to save your time. They provide a page dedicated to that RBL service and also offer a service to delist your domain or IP address. 

Here are a couple of popular RBL applications:

• MXToolBox: This checks for domain blacklisting across multiple RBL lists. It provides detailed information and suggestions on your domain’s current status. 
• MultiRBL: This is a free DNSBL lookup site that can scan 100+ DNSBL lists to check for domain blacklisting. It also details the steps to remove your domain from the blacklist. 

Malicious sites can be blacklisted by Google Safe Browsing, which will warn visitors of potentially unsafe pages. Dropmysite includes a feature that sends you alerts if your site is listed on this blacklist monitoring program – so take immediate corrective actions before it gets too late! A2 Hosting offers Dropmysite as an add-on cPanel plugin so that you can back up your data and monitor your websites. These services can help you actively monitor your IP address so that you can ensure swift delivery of all of your emails. 

Blacklists are an important tool for email deliverability. They help protect email users from spam and phishing emails and improve the deliverability of your legitimate email campaigns. If you’re not familiar with blacklists or aren’t sure if your IP address is on one, we encourage you to use a blacklist checking tool. Use this information to clean up your email practices and improve your chances of getting delivered to the inbox. If you have any more questions or concerns feel free to contact our support team 24/7/365!

Related Articles:

• How to stop unwanted e-mail using Spam Filters
• How To Prevent Outgoing Email From Being Marked As Spam
• How to monitor blacklisted sites using Dropmysite

The post What Is An Email Blacklist? appeared first on The A2 Posting.

What is a Fully Qualified Domain Name (FQDN)? 

A Fully Qualified Domain Name (FQDN) is a domain name consisting of three parts: the hostname, the domain name, and the top-level domain. The hostname is the specific computer or device on the network that you want to use the FQDN for. The domain name is the section of the FQDN that uniquely identifies your network. The top-level domain is the highest level of classification for domains and is assigned by ICANN. For example, when you type “www.google.com” into your web browser, “www” is the hostname, “google” is the domain name, and “.com” is the top-level domain. 

Different computer types use different terminology for FQDNs like network names or full computer names. 

Why should I use an FQDN? 

FQDNs indicate unique addresses on the internet. If you don’t have an FQDN, you don’t have an accessible website. They’re required for installing SSL certificates, imperative to the security of your website. 

Apart from having an accessible website, FQDNs are also useful to have a discoverable computer on an internet network, like when you need to access a computer remotely. This is common in an office to track a computer’s activity. 

Also, FQDNs help you access domain services like FTP (File Transfer Protocol) and email. For example, if you want to connect your domain name’s email to an email app on your phone like Gmail or Apple Mail, you need to know the FQDN for the mail server, which is typically something like “mail.yourdomainname.com.” 

Here is an example of an FQDN:

1. www.a2hosting.com
2. mail.a2hosting.com
3. ftp.a2hosting.com

How to find your FQDN

If you’re not sure how to find your FQDN, please review the following links: 

Find your FQDN for Windows OS (operating systems).

Find your FQDN for macOS.

When you generate a domain name, it should contain three parts. The first part is the hostname which identifies the specific computer or device on your network that will be using this FQDN. The second part of an FQDN is the domain name and it uniquely identifies your company’s network. Finally, there is the top-level domain (TLD) which classifies domains as either generic or country-code TLDs such as .com for commercial purposes. If you need help viewing any of these components within your own FQDN contact our support team today!  

Related Articles:

• How to manage cPanel Mail Exchanger (MX) records
• How to use the DNS Zone Editor in cPanel
• How to verify site ownership with Google
• How to determine your account’s server name

The post What Is a Fully Qualified Domain Name? appeared first on The A2 Posting.

This new PHP version has allowed popular frameworks like Symfony and WordPress to run on PHP 8.1, so you know that A2 Hosting’s servers will be able to support it! You can now take advantage of PHP 8.1 with your PHP applications hosted by us.

New Updates!

PHP 8.1 is the most recent release of PHP and features new updates, such as:

Scalar Type Hints

PHP will now receive better error messages when type hinting doesn’t match. This means that if you’re expecting a string and PHP receives an integer, PHP will throw a clear and concise error message to help you debug the issue easier. PHP will also not allow errors to occur when typing hinting at your PHP variables. This is just one of the ways PHP 8.1 helps you keep your PHP applications secure and bug-free!

Return Type Declarations

PHP 8.1 now supports return type declarations which means that PHP will be able to tell what kind of data you’re expecting back from a function. PHP 8.1 can not only help with security but also PHP performance as PHP will be able to execute the function and return the type of data you’ve requested without an extra step which speeds up PHP execution!

PHP 7 Compatibility

PHP 8.1 now has improved compatibility with PHP 7 so PHP developers don’t have to rewrite their PHP scripts for PHP 7. PHP 8.1 is backward compatible with PHP 7 so you don’t have to rewrite your code!

Contact Us Today

A2 Hosting is a leading provider of PHP hosting with a 99.9% uptime guarantee and a 24/7 support team to help you get the most out of PHP 8.1, today! Our expert Guru Crew team can help you with any questions or concerns about your PHP application, PHP 8.1 support, or migrating to PHP 8.1! We are available 24/7/365.

The post A2 Hosting Supports Newest PHP Version 8.1 appeared first on The A2 Posting.

Looking to learn more in-depth about the security included with all these plans? Below is an explanation of the different security tools and features included and how this can help you make sure your website is safe and secure.

The Importance of Security on Websites Using WordPress

When there’s a huge demand for a script or CMS, there’s a good chance that hackers and attackers will be keeping an eye on websites using it. At any one time, there could be hundreds or thousands of attacks happening on the internet. This makes WordPress websites a target.

As such, hackers will always be scanning WordPress websites for vulnerable areas. This means website owners who don’t properly prepare and secure their WordPress sites may be at risk. This is why you need to keep the security on your website in tip-top shape! Below are the features we offer at A2 Hosting on our Managed WordPress plans to help ensure your security success.

Managed WordPress Security Features

A2 Hosting’s new Managed WordPress plans now come with a selection of enhanced security features that have been designed to support our users such as HackScan Protection, Reinforced DDoS Protection, and KernelCare. We’re including a complete breakdown below of three of the main tools we will be including in the plans and the different security features they provide our users:

WordPress Toolkit

We include different levels of cPanel’s WordPress Toolkit on all of our WordPress plans. Below are some of the main security perks:

• 1-Click Hardening: Used to scan existing and new sites for settings that may be potentially vulnerable.
• Automatic Hardening: This can keep your site safe through the auto-application of the industry’s best practices in security.
• Mass Hardening: Scans all your sites for vulnerable settings while securing every site with just a click.
• Security Rollback: In rare cases, security updates may create compatibility issues on your website. This feature will allow you to quickly revert the changes made.
• Mass Updates: This allows you to execute updates for all of your website’s WordPress themes, core, and plugins.

Jetpack Security

We will also be including the popular Jetpack Plugin. This plugin comes with a multitude of security features including:

• Automated Spam Filtering: Protects your site by keeping spam content away.
• Brute Force Attack Protection: Works to keep your website safe by blocking unsafe login attempts from distributed attacks and malicious botnets.
• Free Daily Malware Scans (Included with our Fly & Sell Plans): This feature automatically checks your site for vulnerabilities such as malware. You’ll also receive immediate alerts if Jetpack finds problems to be addressed quickly.

A2 Optimized

All of our plans also come with our plugin, A2 Optimized. We’ve focused on various security measures with A2 Optimized, which include the following:

• Deny Direct Access to Configuration Files and Comment Form: This allows you to protect your configuration files by creating a Forbidden error to bots and web users who try to access WP configuration files.
• Lock Editing of Plugins and Themes from the WP Admin: This prevents exploits to use the built-in editing capabilities of the WP Admin.
• Login URL Change: With this, you can hide your wp-login and wp-admin pages, blocking off hackers from entry through brute force attacks.
• Regenerate wp-config salts: WP salts and security keys help to secure the site’s login process along with the cookies that WordPress implements to authenticate users.
• ReCAPTCHA on Comments and Login: Used to increase site security while decreasing spam by adding a CAPTCHA to the login screen and comment forms.
• Unused Themes & Inactive Plugin Notifications: Themes and plugins with security flaws can still have an impact on the site. Having these notifications can help you better manage other features on your site for improved security.

cPanel Security Features

There is also a wide range of improvements to cPanel’s Security. This includes:

• Directory Privacy: Blocks users who want to open a folder that you’ve designated for protection. They will first need to enter a username and password for access.
• Free SSL Certificate (Free RapidSSL On Sell plans): This allows you to secure pages on your website so that details such as credit card numbers, logins, and more are sent encrypted instead of plain text.
• Hotlink Protection: Stops your images from being used on other sites.
• Imunify360: A comprehensive security suite for real-time and proactive website protection. It provides an all-in-one security solution that features a Web Application Firewall, an Intrusion Prevention and Detection system, a Network Firewall, Patch Management, and Real-time Antivirus protection.
• IP Blocker: Blocks a range of IP addresses to stop hackers from getting access to your site.
• Leech Protection: Stops users from publicly posting or sharing passwords to restricted areas of your site.
• ModSecurity: Provides real-time monitoring for incoming threats and blocks malicious connections before reaching your WordPress website and applications.
• Patchman: This scans your account for any outdated WP malware scripts, vulnerabilities, and applications. It will then fix any vulnerabilities without doing damage to the site.
• SSH: Provides more secure file transfers.
• Two-Factor Authentication (2FA): If turned on, it will require the app on your smartphone to provide a unique security code that you must input apart from your password when trying to log into your account.
• Virus Scanner: Configurable scan of your account to identify any security threats.

Need Help? Ask Our Guru Crew

If you need support or just have a few WordPress Hosting questions, you can count on our expert Sales team! Working 24/7/365, our friendly and knowledgeable staff are more than happy to address any concerns or issues. You may also reach them via email, phone, or live chat, so you can get the answers you need when you need them.

The post New Managed WordPress Enhanced Security Features with A2 Hosting appeared first on The A2 Posting.

Why do you need WordPress Under Construction Pages

You need either Coming Soon or Maintenance mode page prepared for your site for the following reason:

• Inform your potential visitors about your new site, and its launch date
• Collect information about your visitors with a contact us or subscription form
• Inform visitors about launch promotions
• Keep your site users on the maintenance duration and its duration
• Avoid losing SEO traffic by having the right response page.

Types of Under Construction Pages

When you create a new WordPress site and want your visitors to be aware of the launch date, a Coming Soon page is displayed. The maintenance mode page, on the other hand, is displayed when you are updating or performing routine maintenance tasks on your WordPress site. The Under Construction or maintenance mode page should clearly state the duration of the site’s downtime and include a 503 response code. The 503 response code informs search engines that the site will be restored, preventing any SEO issues.

Popular WordPress Under Construction Page Plugin

There are numerous WordPress plugins available that allow you to easily create both of these pages for your site while maintaining a professional look and feel. The following are some of the most popular WordPress Under Construction page plugins.

Seed Prod

SeedProd is a freemium plugin available in the WordPress plugin repository. This plugin allows you to easily create professional-looking and customizable “Coming Soon” and Maintenance Mode pages without any scripting knowledge.

The premium version of the SeedProd Coming Soon, Maintenance Mode, and Landing Pages plugin supports custom 404 errors. The free version templates are more than enough for a starter website, and the free pages can be further customized with SeedProd’s built-in page builder.

Refer to this article for a step-by-step tutorial on how to create a Coming Soon or Maintenance mode page with the SeedProd plugin.

WP Maintenance Mode

DesignModo’s WP Maintenance Mode is a free plugin that allows you to create fully customizable maintenance mode pages. It is suitable for multisite installations and includes useful features such as a countdown timer for maintenance duration, contact forms, and a subscription form to collect visitor information that can be downloaded later.

The maintenance mode can be activated immediately after installing the plugin. For more information on the extensive feature set available, go to the official plugin page at https://wordpress.org/plugins/wp-maintenance-mode/.

Under Construction Page

The Web Factory Ltd Under Construction Page plugin is a specialized plugin that allows you to quickly and easily create under-construction pages using a drag and drop builder. The free version of this plugin includes unique features such as Google Analytics page visit tracking, the ability to load custom CSS to customize the page, and maintenance mode timers.

Conclusion

Have any questions? Contact our team today and we will be happy to answer them!

The post Why You Need a WordPress Under Construction Page appeared first on The A2 Posting.

1: Promote Weeks Before the Holidays

Be sure to run your holiday email marketing campaign at least a week before holiday festivities begin. The holiday season formally begins during Cyber Week, which includes Black Friday and Cyber Monday.

These events see a huge number of online transactions annually and it only increases every year. Experts still expect holiday sales to rise despite the global pandemic, making this season a great opportunity to promote your products and services.

2: Offer Last-Minute Deals

The days closest to the big dates require the most intensive holiday email marketing efforts. You want your prospects to rest assured that they have options that ship their orders on time. On-time or even overnight shipping deals are some campaigns you can adopt to convert prospects.

Meanwhile, setting deadlines for orders brings out the urgency in potential customers who may end up taking the deal.

To set a deadline, consider sending emails stating that customers can get their order shipped on time if they order before a certain date.

3: Offer Real Reasons to Buy

While you offer last-minute deals, be sure to avoid giving customers false urgency. Give a real reason that wouldn’t devalue your brand and turn off customers. Perhaps you only offer two discount deals a year, making this holiday season a great opportunity.

4: Analyze Previous Strategies That Worked for You

Although the pandemic brings lucrative opportunities for online shopping during the holidays, auditing your marketing campaigns in the past can still help improve your performance. Review the strategies you adopted and then identify which areas need finetuning.

Consider auditing customer statistics as well. Identify which items they value most and tailor your messages to target them.

5: Understand Your Customer

The previous strategy can help you understand who your buyers are. Be sure to create a marketing campaign that speaks directly to your customers. Consumers who feel that a brand can solve their pain points are more likely to support their products and services.

Once you know who you are selling to, you can adjust your strategy to grab their attention. You would also set yourself apart from your competition by having a loyal consumer base.

6: Segment Your Email List

Segmenting your customers helps you sell different products to existing customers and even upsell to them. It is also related to identifying your audience. Dividing your customer demographics helps you target variations of your messages that match their voice. In other words, you would speak one way to VIP customers and another with newer customers who have yet to close a purchase.

7: Remind Loyal Customers Why They Subscribe

If your brand has a mission that’s months in the making, the holiday season may be a great time to remind your customers of their goals outside of the products you offer. This mission may be the reason why your customers stuck around in the first place.

8: Limit Your Emails

Avoid sending out too many emails to the point that customers get turned off from buying. Too many promotional emails may even make customers unsubscribe.

Conclusion

The best holiday email marketing campaign involves understanding your audience, prompt preparation, and careful limitation. Once you know you know your target audience, you can tailor your messages to reach specific members of your audience.

Your emails should lead your subscribers to your website and convert sales. You’ll want to optimize your site to keep up with your customers this holiday season. Get in touch with our experts at A2 Hosting and ask about our hosting plans. We can help speed up your site so all traffic from your holiday email marketing campaign converts.

Related Resources:

• A2 Hosting’s Ultimate Guide to Getting Your eCommerce Website Holiday Ready
• A Developer’s Checklist for Getting Your Site Ready for the Holidays
• How Your eCommerce Business Can Nail Holiday Customer Service
• How to Handle Heavy Traffic to Your eCommerce Site During the Holiday Season

The post How to Create the Best Holiday Email Strategy appeared first on The A2 Posting.

Why is Google Tag Manager Right for You?

Google Tag Manager is a great tool for any website owner. Google Tag Manager (GTM) allows you to manage code script, track conversion, and efficiently use a single dashboard. It comes with templates for Google Analytics, Adwords, and works well with some tracking platforms. Any edits to scripts can be done via GTM and then applied to the whole site.

Installing and Setting Up Google Tag Manager for WordPress

To begin, you must have a google analytics account before you proceed with the Google Tag Manager installation. If you don’t, go to the Google Tag Manager website and sign up using the same Google account you used with Google Analytics.

Follow these steps to install and setup Google Tag Manager:

1. Sign up for the Google Tag Manager using the same account used for the Google Analytics account.

2. On the create new account page, give a name for your account and click on the continue button.

3. Give an account name, container name, choose the target platform, and click on the create button to create a container. You can have multiple containers in one account:4. Next you will be redirected to the container dashboard:

5. Once you have created a container, the next step is to create a tag.

Creating Page View Tag on Google Tag Manager 

Now we will show you how to create a new Page View Tag. Follow these steps:

1. On the dashboard, click on New Tag:

2. Give a name for the tag, and then click on the Tag Configuration section, to choose the tag type:

3. Choose the tag type. For this blog, we will use the Google Analytics: Universal Analytics

4. Next step is to configure the tag. On the Tag Configuration screen, check the “Enable overriding settings in this tag” option. Get the Tracking ID code from your Google Analytics account and paste it into the Tracking ID.

5. A tracking ID is a special code that allows Google to identify your site. Login into your Google Analytics account, under the admin tab, copy the tracking ID from the tracking info.

6. Next on the Trigger section, choose the trigger type. Here we will choose the Page View trigger for All Pages:

7. Click on Save after you enter your tracking ID. You should see the tag on your dashboard:

Adding Tag Manager Code in WordPress

1. To begin, click on the GTM ID on the top navigation bar to retrieve the GTM code. Edit the header.php template and paste the code right after <body> tag.

2. Alternatively, you can use Insert Headers and Footers plugin and use it to paste the GTM code.

3. The final step to complete this Google Tag Manager setup is to use the Google Tag Manager dashboard to publish the container.

Conclusion

There are many different ways to install and configure the Google Tag Manager for WordPress. This blog showed you how to set up the Google Tag Manager and create a page view tag. Google Tag Manager has many useful integrations. Visit the Google Tag Manager page to get more information. 

Looking for great hosting for your WordPress site? Look no further! With A2 Hosting’s Managed WordPress plans you can get 24/7/365 support, 99.9% uptime, and all the tools you need to better manage your WordPress website. Contact our sales team today with any questions!

Related Resources:

How to use Google Analytics with WordPress

Using Google Analytics & WordPress

How to Integrate Google Analytics With WordPress (In 3 Steps)

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Backend & Technical Improvements

As all eCommerce business owners begin to buckle down and get ready for the upcoming holiday season many are focused on bringing new traffic to their sites to take advantage of the increased spending during Q4. But what happens when your site isn’t ready for the traffic and crashes in the middle of your biggest Black Friday Sale of the year? We want to make sure your website is fast and ready to receive all the new visitors coming your way. Here are some of our team’s top technical tips to make sure your site is ready this season.

Stay Up to Date with Updates

Keeping your website up-to-date is one of the most important maintenance techniques for your eCommerce site. Before the holiday traffic starts, be sure to have all the latest updates installed – both for the CMS itself and any plugins/ modules/add-ons that you already have installed. Luckily for all the website owners out there, it is easy to automate this process by signing up for automatic updates for major and minor releases of WordPress core and plugins. You also have the option to receive email notifications anytime there is a new release available. These updates will provide additional functionality, performance boosts, and patches for known security vulnerabilities. It’s important to verify these updates for compatibility with your combination of plugins and server configuration before updating your production site. This makes sure you don’t update and accidentally break your site.

Identify Your Resource Weaknesses

One of the secret tips to keeping your eCommerce website functioning smoothly is making sure you’re not approaching your resource limits. You should ask yourself…Have you looked at your traffic from last year? Did you run into any issues during your big sales? If so it may be important to check to see if you should move to a plan with more resources to help support a smoother customer experience. Not sure what resources to look at? Here are four important ones to check:

• Disk Space: This refers to the amount of room on your account to store files, including all of your text, code, and images.
• Memory Usage (RAM): RAM stores working data and is a vital part of a computer’s performance. A2 Hosting’s RAM options on our VPS and Dedicated plans range anywhere from 4GB to 128 GB DDR4 ECC, so we have options for any sized website!
• CPU Usage: This is the central processing unit that processes and runs instructions. We offer the choice of AMD and Intel CPUs on our Dedicated hosting plans!
• Inode Usage: This correlates with how many files you can store on your website. If you’re an eCommerce company with lots of files it may be important to get a plan with access to more inodes. Read our knowledge base articles to learn more about how to manage your inode count.

If you’re nearing the maximum usage afforded to your current plan we encourage you to upgrade! Interested in going even faster? Check out A2 Turbo, available on most plans! Confused about what all the web hosting resources are? Check out this blog on four web hosting resources to consider when choosing your hosting plan.

Try a CDN

That’s right, that CDN you’ve been debating? Now is the time to go for it. But what is a CDN? A CDN, or Content Delivery Network, works by utilizing dispersed servers. They use a global network of servers to store static assets for your web page, such as images, at multiple locations closer to the visitor to your site. Not only does this reduce load time as the assets are being delivered from a closer physical location to the customer, but this also reduces the load on your server as it does not need to service that portion of the request. This way visitors from around the world can access your site and all of its information from a server that is closer to them. Here’s a list of the benefits of using a CDN:

• Faster loading speed
• Boost in reliability and response time
• Better global reach
• Increased number of users at one time
• DDoS protection

A2 Hosting offers Cloudflare, a popular CDN, for our customers’ use.

Cache, Cache, Cache

Caching is a great way to speed up your site! Caching stores your web pages in memory, so the server can serve them very quickly, instead of fetching them from the disk each time. This is a way for your site to generate static html versions of dynamic pages that are frequently requested. Caching significantly reduces the load placed on the server to deliver that page as well as speeding up response times. Most web frameworks offer this as an option either directly integrated in the framework or as an additional plugin. Ensuring caching is enabled can make an enormous difference on the amount of traffic and number of concurrent users your site can handle. Our A2 Turbo plans come with Litespeed caching preinstalled! Read our knowledge base article to learn how to use Litespeed on your site.

Improve Your Database Indexing

A frequently disregarded aspect of website performance and scaling is the database itself. Databases include many options to make performance better and one of the most critical is ensuring you have good indexes in your databases.

A lack of indexes, or poorly designed indexes, can increase the time it takes to execute a database query by an order of magnitude. Creating basic indexes is relatively simple and optimizing indexes for your specific use case is something your web developer can typically do for you.

Similarly, it is important to make sure any database queries you are running are well written. It is very easy to write a poor database query during testing or development just to get things working and it is vital to go back later and ensure the query is written as tightly as possible to eliminate unnecessary operations to get the data you actually need.

Traffic Control

How many visitors can view your site? Only as many as your server will handle. This is why it is imperative to ensure that you have fast and reliable hosting. If you frequently experience drops in connection or other general server issues, now is the time to switch to a fast, reliable server. If you’re looking for 99.9% uptime, turbo speeds, and 24/7 guru crew support check out our plans available at A2 Hosting.

Upgrade Your Hardware Stack

You can upgrade the hardware stack powering your website to provide additional resources. A2 Hosting provides an extensive array of packages designed to meet your hosting needs. Our turbo packages are perfect for handling holiday traffic surges. These servers include NVME SSD drives for lightning-fast disk operations, Litespeed web server for dramatically improved page load times, and AMD EPYC CPUs for very high concurrency to handle the flood of holiday visitors. We also have VPS and dedicated server options for those extremely busy websites to ensure your server is not the limiting factor to your business growth during this holiday season.

Security

Security is a must if you don’t want your site becoming unresponsive, or worse, displaying undesirable content. Aside from running updates on the CMS and plugins, removing unused plugins and themes from your site will help reduce potential vulnerabilities.

Install an SSL

All traffic that provides users a way to send any type of information to your site should be secured over HTTPS with a valid SSL. A2 Hosting offers both free and paid versions of different SSLs. To learn the pros and cons of each read this blog. Using an SSL Certificate will help protect your users’ information. The presence of this certificate will help verify your identity to any potential customers and let them know that there’s an encrypted connection when transmitting their information. The great part about paying for an upgraded SSL with A2 Hosting is added security and the benefits of displaying a trust badge. These are symbols you can add to your site that will assure customers that their information is secure and your site is trustworthy (it also avoids the nasty “Unsecured” message that browsers display that makes users worried).

Check Your Authorized Users

You’ll also want to check on your list of authorized administrators/content editors. If you’ve had turnover at the company or previous contractors who have completed work on your site, double-check that their permissions have been removed by reducing their permissions, or deactivating their accounts (this applies to the CMS, as well as any server access that you may have given them). If the system provides for 2-Factor authentication, be sure you update your staff about these settings. Make sure they are aware of the new requirement, that they have their authentication setup, and that each user account is configured to require 2FA.

Increase Your Payment Security

Online security has always been important but in 2021 it’s absolutely essential. You want your information and your customer’s information to be safe and secure to help build consumer trust. Make sure you implement these strategies to help secure your site before the holiday sales:

Implement an Address Verification Service (AVS)

Don’t let those suspicious credit card transactions get by you! An AVS is a fraud prevention system that will help your eCommerce store limit its fraud and chargebacks.

Require Card Verification Value (CVV)

The CVV is the little number on the back of debit cards. By requiring customers to enter this information when trying to check out, you can add an extra level of security to every transaction.

Check Your Payments Processor

It’s also a  good idea to check the fine print on your payment processing system. Make sure you have the right setup so those sales don’t go down the drain when your customers can’t pay!

Make Sure Everything Works As Expected

Testing your key systems to make sure everything you are relying on to go right is a critical point. If you’re in eCommerce, double-check your payment processing is running smoothly.

You most likely have email notifications from your site either to customers (sending out updates, responding to contact submissions, order confirmations, etc) or to your staff (notifications of contact submissions, orders received, etc) – you’ll want to make sure these are being received by their intended target. Just because your site says it’s sending the message, doesn’t necessarily mean the customers are receiving the messages.

All notifications should have some way of retrieving the same information (contact submissions should be stored in the CMS as well as the staff email notification). Here’s our Knowledge Base section on web testing and development to help you get started!

Code Freeze

Your site should be well developed ahead of time to accommodate any changes you want to see during the holidays. By implementing a code freeze, you increase the reliability of your site by reducing the impact of your changes to the underlying system. This will require some advanced planning regarding what you will want from your website.

Have a Disaster Recovery Plan

Having a disaster recovery plan in place before you need it is critical in recovering from any unseen website disasters that may occur. At the very minimum, you’ll want local backups of your database and the site files. If you’re able to get offsite backups too that’s even better!

The second half of your recovery plan is knowing how to restore the backups. It’s just as important to know how to restore your backups as it is to make sure you have them.

Front End Website Optimizations

Getting ready for the holiday shopping season and looking to make some changes to your site? Well look no further, we have a list of great optimizations to help you thrive during Q4. Read more to learn about how we recommend you tweak your online store for success!

Choose the Right Hosting Company and Hosting Plan

Choosing the right host for your site is an essential part of speeding up your website. Our turbo plans at A2 Hosting are 20x faster with 99.9% uptime! Once you’ve found the right host make sure you’re on the right sized plan for your needs. Don’t run your large eCommerce site with heavy traffic on a shared server because it may not be able to handle the number of resources you’ll need, especially on heavy traffic days like Black Friday. We recommend a VPS or Dedicated plan if possible.

Use A2 Optimized

These days 47% of customers expect a website to load in two seconds or less. The internet is full of opportunities to shop around and if users have to wait, they may abandon your site for another one with similar products. Website speed is affected by many different factors. One big thing that could be affecting yours is your resource usage is too high for your current plan. Some factors that could be affecting this are images, JavaScript, and CSS files. Images should be compressed, and JavaScript and CSS files should be minified and combined if possible.

Image Optimization

Another area to consider is optimizing your images for web delivery. Modern cameras and even cell phones take very high-resolution images. These images can be very large resulting in slow page load times. We recommend either getting rid of them or compressing them so they take less time to load. Most web frameworks include tools to generate efficient thumbnail images as well as render high-resolution images at a lower resolution better suited to web delivery.

Go for Mobile

Many years ago – designs of websites changed to be designed mobile-first because of the shift to mobile devices so this one is likely already covered…but if not, you’ll want to work on this. If your site is not accessible from a mobile device, you will be missing out on potential users. Mobile-friendly sites do not need to replicate 100% of the desktop content or features, however, mobile users should not be missing out on anything critical. All the same, information should be able to be gathered and should be able to do so just as easily. Navigation around the site should be smooth for mobile users without having to do complicated gestures. Here’s a blog to help you through the steps of testing if your site is mobile-friendly.

Informative Website Content

If you have good information all over your store this will help your customers find their answers before they resort to your online chat boxes. Here are some elements to make sure you include or edit for clarity:

• FAQ sections
• Contact us page
• Ways for customers to reach your team (live chat, phone number, email, ticket system ,etc.)
• Social platform links for customers to check out or reach you there

Importance of Call/Chat/Ticket Functionality

Users come to your site for one thing – they are looking to get something from you – that is either information or a product. Your job is to make that as easy as possible. Hopefully, by now, your site is fast, reliable, mobile- friendly, and you’ve checked to make sure everything is working as planned – but sometimes you just can’t predict what your users are going to need. Adding a Support/Chat/Ticket feature to your website gives you an easy way of allowing users to contact you and receive a timely response. Users don’t have too much patience when it comes to getting feedback and this option gives them a way to contact you on their own terms.

Many times when a user is extremely frustrated they may want someone to walk them through a fix. That’s when having a calling system comes into play. There’s nothing like having someone fix a problem step by step over the phone, especially when you’ve tried everything and are very frustrated. Adding this functionality to your business gives users a chance to connect with the people behind a brand, which can be vital when building brand loyalty.

Give Some Love to Your Sales Team and Instructional Content

A lot of the time the people behind your phone and chat lines are having the most frequent interactions with your customers. That’s why it’s important to ensure they have a lot of training not only on your product but also on who may want to buy it and why. Taking extra time to address your clients’ questions now can go a long way when it comes to building a relationship and creating a repeat customer. Investing in interaction now with a potential client could lead to a fruitful relationship for you both in the future.

Adding a human element to a website can help potential clients feel more comfortable and be more willing to make a purchase. Creating an open line of communication with your potential clients for further discussion is very important during the customer buying process. Once that line of communication is opened, it’s time to start thinking about conversations with potential clients. When discussing options with clients, take the time to get to know them and their situation. The reasons they’re shopping with you will vary, and each individual interaction should be given the proper attention and assistance to help find the right solution. The goal here isn’t just to answer generic questions about a product or sell the most expensive option available. Instead, try to find out:

• why the client is looking to make a purchase
• if they have any particular pain points
• what is the reason they’re interested in your product

By investing the time to properly understand the client, it’ll help set up future interactions and hopefully create a long-term relationship. In the days of internet selling and fast purchases, the human element can be the difference between a client purchasing from you or another retailer. While these tips may be simple, the fundamentals of human interaction can often have the largest impact.

Write More Effective Product Descriptions

Determine Your Target Customer

Before you can begin writing the perfect product descriptions for your customers you need to identify who they are and empathize with them. If you don’t know who your target customer is, you won’t be able to write proper descriptions and your efforts will fall short of the mark.

You can do this by using the 80/20 rule. On average, 80% of sales come from 20% of your customers. If you’re trying to narrow down and find your target audience it would make sense to start by examining the top 20% of those who purchase from you already. To begin, use past purchasing data and gather customer profiles of your top 20% of customers. Now examine these profiles and look for patterns in their demographics and psychographics. Use these patterns to create personas. Personas are fictional customers that you can give a name, sex, age, career etc. By visualizing your customers in this way it is easier to write directly to them and create product descriptions that they would find appealing.

Show and Not Tell

When writing product descriptions, it’s important to remember to use clear
and descriptive language. You need to show your customers the benefits of your products rather than just telling them what they are. For example, for a service product don’t just tell your customer, “Our _______ service is reliable.” Instead, show them how reliable it is in your description: “Our ____ service is backed by an uncompromising Service Level Agreement that guarantees 99.9% uptime, a support staff with expert admins availability 24/7/365, and a 30-day hassle-free 100% money-back guarantee.”

Improve Your SEO

While high-quality images are important, search engines can’t see images – or not yet anyway. Images of your products may speak 1,000 words to your target customers and convey the emotion you’re trying to share, but they do little for SEO (Search Engine Optimization). To get your site to rank and become visible to potential customers, you must include product descriptions that are loaded with potential keywords. That way your site will begin to rank for related words to your products and your site will show up in more relevant google searches.

Make Your Descriptions Uniquely Yours

The bottom line is, your brand needs to be authentically itself and your product descriptions should embody this. To get noticed, your description copy needs to break through any commoditization noise that may surround your product. Don’t just look at your competition and try to write a description that’s 10% better, add something unique in your product’s description copy that directly taps into your brand’s authentic self.

Optimize Your Checkout Process

The holidays are the best time to get quick conversions but that can be made more complicated when you have a confusing checkout process. Now is the best time to take a look at what you have and try and spruce it up. Here are a few tips we recommend to make it as effective as possible:

• Add some urgency by including a count-down clock at the top that specifies how soon your sale is ending.
• Avoid adding in surprise costs at the end like large shipping fees. Extra costs are an issue for 60% of cart abandoners according to Optinmonster.
• Include multiple payment options. BigCommerce found that this can triple the conversion rate of your store.
• Highlight your security with a trust seal. You can purchase this with a paid SSL Certificate with A2 Hosting!
• Ask for your customers’ payment information last. You want to give them some time to make sure they trust your site and have all the details of their purchase in order before they start giving you their private payment information.
• Ideally use a single-page checkout process. You want it to be relatively straightforward with as few steps as possible. The worst thing is to have so many extraneous steps that you lose a potential conversion midway through the process.
• If you’re currently running a single- page checkout, declutter your form and only have your customers fill out the most necessary information.
• If you’re running a multi-page checkout try adding a progress indicator at the top of it! That way your customers can count down their progress rather than guessing how long it’s going to take to actually be able to buy from your store.
• Include areas that resolve frequently asked questions. If your support team notices they’re being asked the same questions all the time, include some answers. You can insert FAQ sections or flyouts with critical information that will inform your customers.

At the end of the day, you’re always going to lose some of your customers during the payment process no matter how well your cart is optimized. To try and convert this lost traffic follow up with those potential customers by sending abandonment emails with special discounts. This will serve as a great reminder of your store while also giving them some incentive to purchase from it.

Digital Marketing Strategy

The holidays are right around the corner so it’s a great time for eCommerce companies to capitalize on the opportunities that come with an increase in traffic. With proper preparation, online stores can gain brand recognition and increased conversions as they sail into the new year. Read more to learn about how to crush your digital marketing strategy this upcoming holiday season.

Pricing and Promotional Techniques

Effective pricing is a science and it’s never too late to start leveling up your pricing strategy game. The holidays are a great time to dive deeper into what makes pricing work and how you can use it to your advantage to increase conversions through promotions and deals. But before you begin to decide on your promotional pricing strategy, it’s important to first understand some basic pricing techniques:

• Price Skimming: To price skim, start your prices high and then lower them as you become more competitive in the market.
  Marketing Penetration Pricing: When your company is first starting out, set your prices low so you are more competitive than your competition.
  Premium Pricing: If you have a more wealthy target audience and are selling high-quality products you can start your prices high to signal quality and luxury appeal.
  Economy Pricing: This is when you set lower prices and target customers who are looking to make larger savings overall.

While these are good long-term pricing strategies, you may want to implement short-term pricing and promotions for the holiday months. Here are some examples of different promotional strategies to use to encourage quick conversions.

Refer-a-Friend: Tap into your clientele’s social networks and use social proof to your advantage! Give your customers some type of reward if they refer their friends to your products.

• Buy One Get One Free: This is a great way to entice your customers to try out multiple items from your store.
• Free Shipping: It’s always difficult to get to the checkout and see that shipping costs are going to add $10 or more to your purchase. By swallowing this cost you may raise your overall conversion rate.
• Free Item with Purchase of $X or More: Some customers may be buying holidays gifts in bulk. This is a great way to encourage customers to buy more of your products.
• Loss Leader: A loss leader is when you discount a product or service lower than its production cost. Some companies use this strategy to try and attract new customers or to sell more expensive products. It can also be a smart tactic if you’re trying to penetrate a new target market.

Plan Out Your Target Audience and Social Media Advertising Strategy

To ensure your promotions are a success it’s important to put a lot of thought into your advertising strategy and approach it with a target audience in mind. That way it’s easier to decide how you want to strategically choose the products you are featuring. When determining your product choice and targeting within your marketing campaigns, each social network has different options to choose from. Here’s a list of the different types of audience segments on some of the most popular social platforms:

Facebook/Instagram:

• Location: You can choose by city, community, and country.
• Behavior: Base your ads on behavioral attributes like prior purchases or device usage.
• Demographics: Choose from different demographics like gender, age, education levels, job titles, and more.
• Interests: You can segment your audience by hobbies or traits like the type of movies they like to watch or their dietary preferences.
• Connections: This allows you to decide if your audience is currently already connected to your business or unfamiliar with your products. This can be important if you’re trying to target an audience that is currently already interested in your business for an easier conversion rate.
• You can also use lookalike audiences which are created from source audiences of people that already interact with your ads! This connects you to people that are very similar to people that already follow your page.

LinkedIn:

• Job Experience: This includes job titles, seniority, job functions, member skills, and years of experience.
• Education: You can target based on degrees, subjects studied, schools attended.
• Demographics: Unlike Facebook and Instagram this is only split by age and gender.
• Company: You have access to target audiences based on industry, company names, company followers on LinkedIn, the growth rate and company size, and company category.
• Interests and Traits: Segment your audience by your potential customer’s interests, the groups they are a part of, and their traits.

Twitter:

• Demographics: You can filter by location, language, device (like phone type), platform (like phone carrier), Wifi (like internet provider), age, and gender.
• Targeting Types:
  • Conversation: This is based on the content of people’s tweets and conversations.
  • Event: Target people who attended various online and offline events.
  • Tweet Engager: Market to people that have organically engaged with your previous tweets.
  • Keyword: This allows you to search based on words your target audience used in previous tweets.
  • Movie and TV: If people mentioned any tv or movies this is how you would interact with them.
  • Interests: Twitter offers over 350+ present interests to choose from.
  • Look-Alikes: Like Facebook, Twitter lets you target people who behave similarly to accounts that already follow you.

YouTube:

• Audience targeting: Find people based on their interests, who they are, their daily habits, what they’re looking up, and their interactions with your business. This is split up based on google analytics.
• Affinity: Reach people based on their lifestyles, passions, and habits.
• Life Events: This narrows your audiences based on milestones like graduations or getting married.
• In-Market This allows you to target people who are looking up products and businesses similar to yours.
• Custom: Craft this audience based on keyword research, URLs, and apps.
• Remarketing: This helps you reach people that have already had some sort of historical engagement with your videos.
• Detailed Demographics: This is more like the other platforms and helps you create target audiences based on shared traits like their hobbies, occupations, or ages.
• Similar Audiences: This is like the lookalike audiences from above and allows you to find people that are similar to consumers that already follow you.

Publicize Your Sales with PPC and Google Ads

Now that you have a well-thought- out marketing strategy in place it’s important to promote and publicize it! PPC and Google Ads are a great way to increase the traffic to your site. Get that keyword strategy together and start bidding on the words that are most relevant to your business. It’s amazing what a good PPC strategy can do to garner traffic and conversions. Here are some things to keep in mind:

• Make sure the landing page you’re linking to is relevant and optimized for conversions.
• Optimize your negative keywords so your ads aren’t showing up on searches that don’t align with your strategy.
• Research and understand the basics of keyword matches:
  • Broad: match searches with any words or synonyms of your target words
  • Broad Match Modified: match only with searches that include all of your keywords within the query
  • Phrase Match: match only when searches use the exact phrase you are targeting plus searches that include the meaning of your keyword
  • Exact Match: match searches that have an exact keyword match and order (searches must contain all keywords in the exact order you list them plus close spelling errors)
• Adjust your bids for geotargeting. If your products are weather dependent or popular in certain areas you can adjust geotargeting spending so your ads show up to people in the most appropriate locations.
• Run mobile-centric campaigns. We recommend checking your campaign conversions by device so you can see which ones to shift to target certain users’ search preferences.

Capitalize on Heavy Traffic and Grow Your Email List with Lead Gen Tactics

Lead gen, lead gen, lead gen. It’s always important to keep building your mailing list with potential customers. With all the traffic you’re bringing in from the holidays, now is a perfect time to implement some new tactics! Here are some ideas:

• Add a place on the homepage where they can enter their email to gain access to special mailing lists (like a newsletter).
• Implement pop-ups with places for them to submit their emails in return for different deals or discounts.
• Create an interactive quiz or tool that requires them to enter their email to get the answers.
• Create special contests where you can only enter by giving you their information.
• Provide gated offers or informative content that require an email to access.
• Offer free trials so you can collect more than just their emails.

Be Strategic About Your Email Marketing Tactics

It’s important to tap into your established leads list with a well- thought-out email drip campaign. You want to make sure you’re touching your pool of potential holiday shoppers more than once to remind them about your upcoming sale and create some urgency. This is a great opportunity to use some advanced email tactics like last-chance opportunities and special offers catered to certain mailing lists. Here are a few rules of thumb to follow:

• Split your email lists into segments and groups so you can specialize the copy, graphics, and promotions displayed.
• Use perfect timing setting options when sending your emails so it lands in your customers’ inbox at the time they are most likely to open it.
• Use A/B testing on your sales emails to see which strategies worked the best so you can utilize them for your next sale.
• Optimize your emails for mobile. Around 47% of emails are opened on people’s phones according to email marketing firm Litmus. Here are some quick optimizations you can use:
  • Use one-column templates.
  • Increase your font size.
  • Make your call to action easy to identify, in the middle of the page, and easy to tap.
• Measure your performance as you go by looking at open rates, click rates, and eCommerce data through UTM tracking and your email marketing providers’ tools.
• Implement a last chance email list. Look at your email results a few days before the end of the sale and send a last chance email offer to some of the mailing lists with the highest open rates.
• Remind loyal customers why they subscribe: If your brand has a mission that’s months in the making, the holiday season may be a great time to remind your customers of their goals outside of the products you offer. This mission may be the reason why your customers stuck around in the first place.

Some email marketing plans have begun to change since Covid-19. Read our blog to see how it may impact your strategies this year!

Create Holiday Content Converts By Adding Retargeting Pixels to Your Ads

Did you know that 96% percent of customers will leave a website without actually purchasing anything? Utilizing retargeting pixels in your ads is a great way to bring customers back to your website! But what is a retargeting pixel and how does it work?

By attaching a small piece of code to your site you can track potential customers that leave your eCommerce stores and display more advertisements on Facebook and Google to remind them of your sale! This is a very effective marketing strategy because it helps you turn some of your bounced traffic into conversions down the line.

Check out our blog that describes how to implement retargeting pixels into your marketing campaign!

Ready, Set, Sell!

Now that you’ve worked on the back end of your website, the front end of your website, your digital marketing strategy, and everything in between, you are prepared and ready to capitalize on all of the positive things that come with the holiday season. If you have any further questions or want to ask our team about anything stated above feel free to contact our sales and support teams! We are available 24/7/365 and love talking with you!

The post The Ultimate Guide to Getting Your eCommerce Website Holiday Ready with A2 Hosting appeared first on The A2 Posting.