As a beginner, you’ll want a blog hosting platform that’s simple and user-friendly yet powerful enough to grow with you. But with so many options out there, how do you choose the perfect one?

In this article, we’ll cover the top features you need to look for in a blogging platform, compare popular options like WordPress, Squarespace, and Wix, and discuss the benefits of hosting with a dedicated provider. 

Choosing the Right Blogging Platform: What to Consider 

From cost and customization to control and scalability, each of these elements plays an important role in the success and growth of your blog:

Price

Balancing cost with features is crucial when selecting a blogging platform. While there are plenty of free and cheap options available, not all of them offer comprehensive tools or flexibility. 

If you’re a beginner, you’ll want to prioritize your budget, but also keep in mind that you may need to upgrade as your blog grows. Look for platforms that offer scalable pricing options, so you can adjust your plan as needed without breaking the bank.

Themes and Templates

By choosing a responsive and professional-looking theme, you can make a great first impression on your readers. 

Setting up your website is much easier if you have access to pre-built themes and templates. Instead of starting from scratch, you just need to choose a theme that fits your niche and customize it to match your branding. Platforms that offer a wide range of customization options, including the ability to change colors, fonts, and layouts, will be your best bet. 

When your blog grows, you may need to add new pages or sections. Being able to reuse templates simplifies this process, allowing you to maintain a consistent look and feel across your site. 

Content Editor

The content editor is where you’ll spend most of your time creating and formatting your blog posts, so choose a platform with a reliable editing system. 

WordPress is a popular choice for its user-friendly editor that’s perfect for beginners and experienced bloggers. With a wide range of formatting options and customization features, WordPress makes it easy to create engaging and visually appealing content. 

Storage

When you start blogging, you’ll need plenty of storage for all your multimedia content. That’s why it’s important to choose a platform that offers scalable storage options so you can upgrade your blog’s storage capacity without having to switch to a different platform. 

To ensure scalability, opt for a platform that offers Solid-State Drive (SSD) and Non-Volatile Memory Express (NVMe) storage options. These types of storage offer faster performance, which can help your blog load faster and improve the user experience. 

Security Features

To protect your content and your readers’ information from threats like data breaches and malware, you’ll need to adopt some essential security measures. 

For starters, a free Secure Sockets Layer (SSL) certificate is a must-have for every blogger. This certificate encrypts the data between your blog and your readers’ devices, ensuring that any sensitive information is protected.

Another essential security feature is protection against DDoS attacks, which can overwhelm your blog with bot traffic, causing it to crash or become unavailable. By having security measures in place to prevent DDoS attacks, your blog remains accessible, even during high-traffic periods. 

Security features also play a crucial role in building trust with your readers. If your blog isn’t secure, it can damage your reputation and discourage readers from visiting your site. 

SEO Features

Once your blog is live, you might find yourself wondering how to attract the right visitors. That’s where Search Engine Optimization (SEO) comes in. 

SEO is all about optimizing your blog to rank higher in search engine results, which can bring you more traffic. But SEO can be a bit tricky to navigate, especially for beginners. 

That’s why you should choose a blogging platform that offers SEO features, such as customizable meta tags, SEO-friendly URLs, and sitemap generation. These features can help you optimize your blog for search engines and improve your visibility online. 

Scalability

When you start a blog, there’s no way to tell how much it’ll grow or how much traffic it might receive. Therefore, it’s crucial to choose blog hosting platforms that prioritize scalability and can easily accommodate more traffic as you grow. 

Opting for scalable hosting solutions means you’ll never have to worry about website downtime or losing visitors due to other technical issues. 

Extensions and Integrations

Extensions and integrations can really take your blog to the next level, as they allow you to add new features and functionality. 

One of the great things about platforms like WordPress is their vast ecosystem of plugins. These plugins cover every functionality you can imagine, from SEO and analytics to eCommerce and social media. Some useful plugins for bloggers include:

• • Rank Math: Optimize your blog for search engines, making it easier for readers to find your content. 
  • Akismet: Protect your blog from spam comments, ensuring a clean and user-friendly experience for your readers.

• • Jetpack: Optimize site speed, bolster security, and enhance your blog’s functionality with features like improved search capabilities, social media sharing, and customizable content delivery. 

Analytics

Analytics offer valuable insights into your audience’s behavior, giving you the power to make data-driven decisions about your content strategy. 

By using analytics to track your blog’s performance, you can identify trends and patterns using real-time data, such as which types of content are most popular and which times of day your audience is most active. 

Many blogging platforms, including WordPress, provide robust analytics support and integrations, allowing you to track your blog’s performance easily. 

Monetization Tools 

Monetizing your blog can be a great way to earn income from your content. For instance, you can display ads on your blog to earn money based on clicks or impressions, or collaborate with brands to create paid posts. 

One of the most straightforward ways of monetizing your website is to set up an eCommerce store. For example, if you’re using WordPress, you’d achieve this by installing the WooCommerce plugin, which integrates with various payment gateways and other extensions.  This way, you can easily sell products and services directly from your website and set up different pricing structures, such as one-time payments and subscriptions.

Exploring the Top Blogging Platforms

To help you find the perfect platform for your blogging needs, we’ve put together a list of the best blogging platforms and highlighted their unique features. 

WordPress

WordPress Homepage

WordPress is a popular platform for bloggers of all skill levels. Its extensive range of themes, plugins, and customization options cater to various blogging needs, making it a versatile choice for building a WordPress site. Additionally, the platform’s large community provides constant support and updates. 

Top features: 

• Extensive Plugin Library: Enhance your blog’s functionality, security, and design with a wide range of plugins. 

• SEO Tools: Boost your blog’s visibility in search engine results. 

• Blogging-Specific Themes: Choose from a variety of professional-looking themes designed specifically for blogging.

• Community Support: Seek help and guidance from a large community of users whenever you need it.

• Easy Content Management: Manage your blog’s content with ease, thanks to WordPress’ user-friendly interface.

Drupal

Drupal Homepage

Drupal is the top choice for bloggers who need advanced customization. Although it may have a steeper learning curve than other platforms, developers favor Drupal for its scalability and adaptability, making it ideal for large projects and growing blogs. 

Top features: 

• Advanced Content Management Capabilities: Use Drupal’s powerful tools to manage your blog’s content with ease. 

• Customizable User Permissions: Collaborate with multiple authors by adjusting user permissions to suit your needs. 

• Scalability for Growing Blogs: As your blog grows, Drupal manages high traffic volumes without affecting performance. 

• Robust Security Features: Protect your blog with advanced security features and enjoy peace of mind. 

Joomla

Joomla Homepage

Joomla strikes a balance between WordPress’s ease of use and Drupal’s complexity. It’s perfect for bloggers wanting more flexibility than what WordPress provides but without diving into Drupal’s intricacies. With its user-friendly interface and strong community support, Joomla is a reliable choice. 

Top features: 

• Flexible Content Management System (CMS): Easily manage your blog’s content, thanks to Joomla’s versatility. 
• Built-In Blogging Features: Enjoy convenient blogging features right out of the box.
• Customizable Templates: Joomla offers thousands of high-quality templates so you can create attractive designs without touching a single line of code. 
• Multilingual Support: Reach a wider audience with built-in multilingual capabilities.
• Powerful User Management Options: Manage multiple users with ease and control.

Wix

Wix Homepage

Wix is famous for its drag-and-drop simplicity, making it perfect for beginners or those who aren’t as familiar with technical aspects. It offers a variety of stunning templates and integrated features, simplifying the process of setting up a blog. However, keep in mind that its customization options are more limited compared to other platforms. 

Top features: 

• Intuitive Drag-and-Drop Editor: Wix’s user-friendly interface makes it a breeze to edit your blog’s layout, fonts, colors, and imagery.
• Integrated Blogging Tools: Use Wix’s built-in tools to share your content on social media and automatically notify your email subscribers when you post.
• SEO Features: Boost your blog’s visibility and reach the right people with advanced SEO tools built directly into your site. 
• Mobile Responsiveness: Ensure your blog looks great on all devices.
• Reliable Hosting Services: Wix offers advanced security monitoring, automatic setup, and a 99.9% uptime guarantee. 

Squarespace 

Squarespace Homepage

Known for its beautiful designs and user-friendly interface, Squarespace is a great choice for bloggers who value aesthetics and want a polished, professional-looking website without having to worry about the technical details. However, you may find its customization options are more limited than other platforms. 

Top features: 

• Stunning Templates: Take your pick from a variety of customizable templates designed specifically for blogging.
• Integrated Analytics: Get insights into who’s visiting your blog and how it’s performing with built-in analytics.
• Social Sharing Features: Share your content on social media with ease.
• eCommerce Functionality: Monetize your blog by offering custom merchandise, creating subscriber-exclusive content, and selling digital services. 
• 24/7 Customer Support: Get help whenever you need it with Squarespace’s reliable customer support.

Weebly

Weebly Homepage

Similar to Wix, Weebly is an easy-to-use platform that offers a drag-and-drop functionality. It’s perfect for beginners and small-scale bloggers who prioritize simplicity and ease of use over advanced features. However, it’s not as flexible or customizable as other platforms. 

Top features: 

• Drag-and-Drop Website Builder: Customize your blog easily by dragging elements like text, images, and videos onto your page and dropping them exactly where you want them.
• Blogging Features: Schedule posts and engage with your audience through commenting options.
• Integrated SEO Tools: Improve your blog’s visibility and reach the right people.
• Mobile-Responsive Designs: Ensure your blog looks great on all devices.
• Reliable Hosting Services: Weebly’s free, dedicated hosting infrastructure ensures that your site loads fast and gives visitors a great experience.

Ghost

Ghost Homepage

Ghost is a minimalist platform designed specifically for bloggers and publishers. Its clean interface and focus on content make it perfect for writers who want to prioritize their writing without getting distracted by complex features. 

Top features: 

• Markdown Support: Write without distractions using Markdown.
• Email Newsletter Features: Grow your email list with built-in newsletter tools.
• Membership and Subscription Options: Monetize your blog with membership and subscription options.
• Accelerated Mobile Pages (AMP) support: Improve your blog’s loading times. 
• Automatic Content Backups: Keep your content safe with automatic backups.

Substack

Substack Homepage

Compared to other blogging platforms, Substack is a unique choice because it’s mainly designed for newsletter publishing. With its straightforward setup and integrated payment options, Substack is perfect for bloggers who want to monetize their content through email subscriptions. However, it doesn’t let you customize your website like other blog hosting sites. 

Top features: 

• Integrated Payment Processing: Easily monetize your content through subscription-based payments.
• Customizable Email Newsletter Templates: Engage your readers with professional-looking newsletters.
• Audience Engagement Analytics: Track your newsletter’s performance and audience engagement.
• Content Gating: Offer premium content to paying subscribers.
• Social Media Integration: Share your content easily on social media platforms.

Why WordPress is the Recommended Choice for Most Bloggers

While you can’t go wrong with any of the platforms we’ve covered above, WordPress is the ideal choice for most people, especially beginner bloggers. It offers the best balance of features, affordability, and user-friendliness compared to WordPress alternatives like Drupal and Joomla. 

Here are a few reasons why WordPress is the best platform for beginners and experienced bloggers alike: 

• Blog-Specific Themes: A blog’s design is the first thing that captures a reader’s attention, so you’ll want to ensure it looks good. WordPress offers a wide variety of customizable, high-quality themes specifically designed for blogging. You can even design your own theme by selecting patterns to create your homepage layout and pairing it with premium colors and fonts. 
• Vast Plugin Ecosystem: WordPress offers thousands of free plugins to enhance your blog’s functionality and improve the user experience. From anti-spam protection to SEO optimization, there’s a plugin for almost every need. Plus, you have the option to purchase premium plugins for even more advanced features. 
• Native Gutenberg Editor: WordPress’ intuitive Gutenberg block editor makes it easy to create and format your content, even if you don’t have any technical experience. You can personalize every aspect of your blog to suit your preferences. 

WordPress Gutenberg Editor

The Role Your Hosting Provider Plays in Your Blogging Set-Up

While blogging platforms like Wix, Weebly, and Squarespace automatically host your website, others like WordPress, Drupal, and Joomla require a separate hosting solution. This means you’ll need to buy a plan from a hosting provider, which will offer allocated server space to install your preferred blog hosting platform and set up your website. 

Though this might seem like an extra step, it’s actually an advantage, and it’s one of the reasons why we recommend choosing platforms like WordPress. 

Hosting providers specialize in optimizing server performance, ensuring fast page loading times, reliable uptime, and robust security measures. By hosting your blogging site with a reputable provider, you can get effortless integration, automatic updates, and dedicated support, freeing you from technical hassles and allowing you to focus on creating content. 

When you choose a hosting provider, you also get additional features and services tailored to bloggers, such as one-click software installation, domain registration, SSL certificates, automated backups, and advanced analytics tools. These features streamline the blogging process, enhance site functionality, and improve user experience, which contribute to the success and growth of your blog.

Another major consideration is scalability. As your blog grows, you’ll begin to receive more traffic, and your website should be able to handle it. Using a hosting provider with tiered plans ensures that bloggers can scale their resources up or down as required, ensuring that the blog can handle increased traffic without experiencing downtime or slow loading speeds.

“Hosting is a vital aspect of blogging that should not be overlooked. A reliable hosting provider can make a world of difference in terms of site speed, security, and user satisfaction.” 

– Corey Hammond, A2 Hosting

Host Your Blog with A2: Premium Hosting at Beginner-Friendly Prices

A2 Hosting Blog Hosting Page

With A2 Hosting, you can bring your blog to life without worrying about the technical details. 

Whether you’re a beginner or an experienced blogger, our shared web hosting plans are more than powerful enough to meet your needs, and they start at extremely low prices. If you’re set on using WordPress as your CMS, consider our managed WordPress hosting, which includes pre-installed WordPress and various WordPress-specific features such as the A2 Optimized plugin, which offers features such as CAPTCHA, image compression, and caching. 

Take a look at some of our standout features: 

• Blazing-Fast Speed: Our Turbo Server options offer faster loading times, which are crucial for your blog’s success and SEO ranking. While new bloggers may not need a Turbo plan right away, it’s a great upgrade for sites experiencing high traffic.

• Always Reliable: We offer a 99.9% uptime guarantee, so you can count on us to ensure your blog is always accessible to your readers. 

• User-Friendly Dashboards: We make managing your blog a breeze. With cPanel offered on all managed plans, you can easily manage your emails, domains, and software installations. You also get a proprietary dashboard called TurboHub, which allows you to check your site health, get personalized recommendations to optimize your site, and manage plugins.
• Regular Security Updates: We offer free SSL certificates to help you build trust with your readers, and we regularly update our servers with the latest security patches to protect your blog against potential threats and vulnerabilities. 

And, if anything goes wrong, our 24/7/365 in-house Guru Crew will be on hand to support you. 

One of our satisfied customers, Jairo A., said, “The customer service at A2 Hosting is amazing. Whenever I have a question, I can find the answer within minutes. The experience has always been pleasant, and I can’t recall a time when my server was down or had a problem. My website has always been up and running even in the middle of an outage, something none of my other competitors can do.”

Ready to start your blogging journey? Check out A2 Hosting’s blog hosting solutions today! 

Blog Hosting Platforms FAQs

Can you make money as a blogger? 

Absolutely! Many bloggers earn a living through their blogs by monetizing with ads, sponsored posts, affiliate marketing, or selling their own products or services. It takes time and effort to build a successful blog, but with dedication and a clear strategy, it’s possible to make a profit. 

What’s the difference between WordPress.org and WordPress.com?

At their core, both are blogging Content Management Systems (CMS), but there are distinct differences between WordPress.org and WordPress.com. WordPress.org is a self-hosted platform that offers more customization and flexibility, while WordPress.com is a fully-hosted platform that’s easier to get started with but has limited features. With WordPress.org, you have more control over your blog’s design, functionality, and monetization options. 

Which platform is best for blogging?

The best blogging platform will depend on your specific needs and goals. WordPress is a popular choice due to its flexibility, customization options, and a large community of users and developers. Other options include Wix, Squarespace, and Ghost. 

What is the best website to host a blog?

WordPress powers more than 40% of websites, so it’s a highly recommended choice. To host a WordPress blog, you’ll need to choose a hosting provider that offers reliable and secure hosting services.

With A2 Hosting, you can pick between shared web hosting and managed WordPress hosting. Managed WordPress hosting is a great choice if your site receives a lot of traffic and you prefer a hands-off approach to backend management.

Are there free blog hosting sites?

Yes, there are free blog hosting sites like Blogger, Medium, and WordPress.com. However, these platforms have limitations in terms of customization, monetization, and control over your blog’s design and functionality. A2 Hosting offers affordable hosting plans that provide more control and flexibility, as well as the ability to monetize your blog and grow your audience.

What blog platform has the most traffic?

WordPress is the most popular blogging platform and has a large community of users and developers. This means that there are more resources and plugins available to help you optimize your blog for search engines and drive traffic to your site. 

A2 Hosting offers managed WordPress hosting plans that make it easy to set up and manage your self-hosted WordPress blog. Our hosting plans are also optimized for WordPress to ensure fast loading times and reliable performance.

The post Essential Features to Look for in Blogging Platforms appeared first on The A2 Posting.

In this guide, we’ll walk you through the process of building a WordPress site in three easy steps, so you can share your ideas with the world.

Step 1: Choose a Hosting Plan and Domain Name

The foundation of any successful website is a reliable hosting plan and a memorable domain name. Here’s how to get started:

Selecting a Hosting Plan:

Research Hosting Providers: There are numerous hosting providers available, each offering different plans with various features. All hosting providers are not the same so make sure to do your research to find the best fit for you. Hosting companies should be evaluated on the following criteria:

• Speed and performance
• Ability and track record to keep your site secure.
• Scalability to grow with you as needed
• Cost effective

WordPress is the most extensible and widely used platform on the web, so it’s important to choose a hosting partner for your WordPress site that knows what they’re doing. Both A2 Hosting and WordPress were established 20 years ago and from our inception, our focus has remained the same: providing our customers with the ultimate hosting experience. Renowned for our speed and reliability, we offer plans to fit various budgets and the flexibility to scale as your website grows. By choosing A2 Hosting, you ensure you have reliable and fast hosting to set your website up for success. Don’t just take our word for it– check out what other customers have said on TrustPilot and see why our customers choose us!

Choose a Plan: Hosting plans typically come in different tiers, catering to various levels of website traffic and requirements. If you’re just starting, a shared hosting plan is usually sufficient. As your website grows, you can upgrade to more robust options.

At A2 Hosting, we have plans for all different levels and budgets: from shared, to VPS, to Dedicated Servers. For super easy setup, choose Managed WordPress hosting. These plans are geared towards WordPress users and offer fast and easy setup for WordPress sites.

Register a Domain Name:

• Brainstorm Domain Names: Your domain name is your online identity – make sure to choose one that reflects your website. The best domain names are memorable and would be relevant to your website content.
• Check Domain Availability: Use a domain search tool to ensure that your desired domain name is available. If your first choice is taken, get creative with variations or consider using different domain extensions (.com, .net, .org, etc.).
• Complete the Registration: Once you’ve found an available domain name, complete the registration process.

By the end of this step, you’ll have secured a hosting plan and a unique domain name which will lay the groundwork for building your WordPress site.

Step 2: Building Your WordPress Website

Install WordPress and Create Site:

Before you start building your site you will first need to install WordPress. If you have selected a plan like our Managed WordPress hosting plan, the installation is done for you. Otherwise follow the instructions here to get started.

In addition to installing WordPress, If you want to take the hassle out of setting up a new site, all our managed plans come with a quick site launcher preinstalled. It will guide you through building and launching your site and allow you to get started in minutes! Choose the type of site you want to build, its goals, your design preferences and the pages you want to build. You can even choose from thousands of responsive WordPress templates right in the launcher.

Choosing a Theme: 

Login to your WordPress dashboard and go to the ‘Appearance’ tab and select ‘Themes’ Here, you can browse through a variety of free and premium themes. Make sure to choose a theme that aligns with the purpose, style, and functionality of your website. Once you’ve found the perfect theme, click the “Install” button, followed by the “Activate” button. Your website will now have a new look based on the selected theme.

Select and Install WordPress Plugins:

WordPress plugins are like apps for your website and can add extra features and functionality to your site. To explore the plugin library, navigate to “Plugins” in the dashboard and click “Add New”.  You can also use the search bar to find specific plugins you want to install and activate.

Whether you want to enhance SEO, add a contact form, or integrate social media, there’s likely a plugin for it. Here are some of our favorites:

• Forms – Ninja Forms, Gravity Forms
• SEO – RankMath, All in One
• Page Builder – BeaverBuilder, Guten, Elementor

Once you find the plugins you want to use, you will want to make sure you look over the customization settings as most plugins come with options that allow you to tailor your site and optimize performance.

Step 3: Set Your Website Up for Success!

Elevate your WordPress site with these proactive measures for a seamlessly optimized and secure website. Here are some things to look at and adjust to ensure your WordPress site is operating at its best:

• Performance: Make sure to utilize things like page caching and image optimization, as well as Minify CSS,HTML & Javascript. Optimizing your site is important and will greatly improve your site performance, create the best user experience, and will help improve your search engine rankings.
• Regular Updates: It is important to keep your WordPress core, themes, and plugins up to date. This helps secure your website if you have the latest security patches. This also ensures that you have all new features available.
• Regular Backups: Set up automatic backups of your site for peace of mind.
• Utilize TurboHub: We have created a WordPress Dashboard for our WordPress users. This makes it easier for people to make many of the optimizations above as easy as a click! It’s now offered on all shared and managed WordPress plans.

Congratulations! You now have a WordPress site!

In conclusion, opting for our managed WordPress hosting provides a seamless and efficient solution for website owners. By auto-installing WordPress, the initial setup becomes a breeze and by utilizing TurboHub, it simplifies the process of implementing crucial optimizations for your WordPress site.

Get started today with managed WordPress hosting!

By following these easy steps, you’ve successfully built a WordPress site from the ground up! As you navigate your WordPress site, experiment with different themes, plugins, and customization options to make your site truly unique. Happy WordPressing! 

The post Build a WordPress Site in 3 Easy Steps appeared first on The A2 Posting.

Many artists have transitioned and began to find new ways to share their talents in order to stay afloat when in-person events and programs were put on pause.

Finding the right hosting plan for your website is essential when starting an e-commerce business. As more people transition to online shopping, especially during a year like 2020, selling goods and services online has become critically important to stay afloat in the modern economic climate. For the music industry, the last year has been a difficult time to connect and create due to lockdowns and limited public events. Many artists have transitioned and began to find new ways to share their talents in order to stay afloat when in-person events and programs were put on pause.

Jesse Neo, a DJ, and entrepreneur, decided to combine his musical and technological talents to create a platform where artists can connect and collaborate online in a new way. Gemtracks is a music and singing website that provides a range of song instrumentals and articles, as well as an exclusive online store that produces unique backing tracks for bands, singers, and songwriters.

Through Neo’s story, you will learn how a man with musical talent, technological skill, and a powerful dedicated server was able to shift the way musicians collaborate and create music digitally.

A Business that is Changing the Tune of Musical Collaboration

Jesse Neo has been blogging and developing web content since 2006. His vision to create Gemtracks, a music-industry marketplace best known for buying and selling instrumental backing tracks (also known as beats), began when he was in college. He wanted to create an online store so that he could sell the tracks that he was composing. When he first began his store, he was selling his music on a first-come-first-sold model and his customers would have full ownership and copyrights placed in their names.

In 2019 Neo moved to Los Angeles and, through the advice from the local talent there, realized that this e-commerce business model might be very lucrative long term. He transitioned his small business from a private store into a public marketplace for freelance musicians to sell their own songs. He also created the capability for artists to book recording studios and submit their songs to other curators that might be interested in the artist. “I am the sole founder of Gemtracks. I personally programmed, designed, and marketed Gemtracks from scratch,” said Neo. “From time to time, I take on interns and contractors, but the major bulk of the company is done with my own two hands.”

Building a Musical Digital Presence

Finding the right hosting provider for Gemtracks was critical when Neo first began to envision his company. “Everything about Gemtracks depends on the website. Without a website, Gemtracks would not exist. This is why I was very concerned about where my server was hosted.”

When he first began searching for a hosting provider, Neo had a few server requirements that he felt were essential to the eventual success of his site, including ensuring sufficient processor capacity to meet business demands, great support, uptime, and reliability. He originally learned about A2 Hosting off of a recommendation from a friend back in 2006. “I remember a friend operating a small blog telling me she paid only a few dollars a month for hosting. She gave me the name of A2 Hosting – and I have been a loyal customer ever since,” said Neo. “ I have also developed friendships with some staff at A2 Hosting; that has also contributed to my reason for staying.”

When asked about his experiences over the years dealing with A2’s support, Neo commented, “I have worked with support many times, to the point I even remember them, and I’m pretty sure they remember me too. A2’s support has always been fast, and I usually get the first reply within an hour.”

Why Dedicated Hosting Works for Gemtracks

Since Neo was a technical user who was able to anticipate rapid growth and lots of content, a dedicated server was the best solution for his burgeoning company. “Gemtracks has turned into, almost like, a service-as-a-product kind of business, where the choice of hardware and architecture that runs my server is very important,” said Neo. “The #1 requirement was to have enough CPU power. I needed to make sure that there was enough CPU and resources to handle sudden influxes of visitors. This was because, based on experience, as soon as the number of visitors went up, so did the number of searches visitors would make on my website. This strained the database, CPU, and slowed down the website.”

Neo also needed to make sure his business stayed at peak performance as he scaled and matured. “My server needed to be compatible with all the latest networking trends, such as content delivery networks, and long polling to ensure seamless delivery.” He required resources that were dedicated just to his website, so he wouldn’t have to worry about “neighbors” potentially interrupting his website’s speed or reliability. “The worst thing that could happen was the website going down during the most profitable hour.” A2 Hosting offers a 99.9% uptime commitment. This gave Neo the peace of mind he needed to start his company on one of our dedicated plans.

Lessons Learned

When reflecting on his digital and entrepreneurial journey, Neo shared advice for other small businesses starting out. He said one of the biggest lessons he learned is how important support has been since his business is based solely online. “Whenever I have issues, the support team will always investigate for me, which includes seeing which script is taking up all my resources and what I can do about it,” he said. “It’s comforting to know that the support team at A2 Hosting has the knowledge and skills, not only to solve problems but to help investigate them too.”

The post Gemtracks: Striking a Chord with the Online Music Community appeared first on The A2 Posting.

A fast and reliable website is very important for small business owners, so choosing the right plan for your business is essential for long-term success.

Managed VPS plans, powered by Virtuozzo, can be a great tool to help businesses level up their digital presence as they outgrow the resources available on shared hosting plans. With additional power, security, support, and flexibility, migrating to our Managed VPS plan is easy with the assistance of A2 Hosting’s Guru Crew support. This case study will share the story of Greg Houston, a successful architect with nearly two decades of experience whose website was beginning to experience some lag in speed with the growth of his company, GMH By Design. Read his journey about how choosing the right Managed VPS plan for Greg’s website improved his user experience for his customers.

An Architect on a Mission to Bring His Designs to Life

Greg Houston founded GMH by Design, a residential and commercial architecture practice based out of Denver, Colorado, because of his love of architecture and his passion for working with clients to help bring their visions to life. His company specializes in quality workmanship, simple design, and modern convenience. “We offer the benefits of a large firm at the cost of a small design office,” said Greg. “We work with residential and commercial clients to envision and design their space to suit their needs as we guide them through the process.”

Improving Greg’s Digital Experience

“Our website showcases the work we’ve done, who we work with, and our vision. It’s our salesperson twenty-four hours a day,” Greg shared. “It’s important because it’s the primary way we share our work with potential clients.” His website is one of the main ways his clients find his business, which makes its pictures and content important when optimizing for search engines. As his website has continued to grow over the years he noticed that the speed of his site has been on a steady decline. This led Greg to start looking into changing hosting providers to find a better plan that would improve the performance of his website. Greg shared, “The front end and the backend of our website have been slow which made it hard for our potential clients to navigate and for us to update.”

GMH by Design is currently on WordPress. Greg initially tried to combat the site speed issues with a caching plug-in as well as some other optimization plugins he found. This helped a bit, but it was not enough improvement for his company’s site long term. Because of this, he set out to find a new solution.

When searching for a new provider and plan Greg had some specific requirements he was looking for. “First is reliability, then speed. The website needs to be up for our potential customers to reach and it has to be fast, even with the large images we use on our site to showcase our work. We need to rank well and we want customers to feel the site is professionally hosted,” said Greg.

GMH by Design was looking for a new host that offered stability, speed and was affordable. As a small business owner, Houston wants to prioritize time to devote to his business rather than worrying about the stability of his site or the speed of his page load times.

Greg was initially referred to A2 Hosting by a friend that was already working with us. “I was hesitant to move providers at first because I was worried about the migration process. I eventually decided on A2 because my friend who was a current customer with A2 Hosting recommended your plans. I also read reviews and while searching I saw you had a reputation for fast servers.” He evaluated a few other shared packages with rival hosting companies, but in the end, decided on an A2 Hosting’s Managed VPS plan.

Transferring to a VPS Plan with A2 Hosting

When asked about his experience getting started with A2 Hosting, Greg commented, “It was very easy. The free migration was simple and fairly hands-off and my experiences with the support team so far have been great.”

Greg was interested in A2’s Managed VPS plans (powered by Virtuozzo) because he knew he needed more power overall to improve his website. “I would say investing in a Managed VPS over a Shared Hosting plan had several advantages that I wasn’t aware of, speed being the primary one.” Not only do VPS plans offer more resources over a shared hosting package, but they also can provide GMH by Design with more independence from noisy neighbors on the server who could affect Greg’s site’s performance when they get heavy traffic. “I wasn’t aware of how beneficial dedicated resources can be for a site,” Greg said. “With a VPS the overall function of my website on average is increased because of not sharing resources with other business sites.” VPS servers offer users their own disk space, RAM, and CPU. They come with significantly more space to store website-related files, images, and folders. This is something that will be important for Greg as he continues to work on new projects and post large images to his site.

Lessons Learned

“My best advice would be not to wait to migrate your site to a faster host, even if it seems like it will be a lot of work before you get there,” Greg shared. “I thought migration would be difficult or time-consuming but it wasn’t. If I had known, I would have moved my site much sooner.” Greg’s overall migration took less than a day with no downtime. “Since the move, my website has been faster and much easier to manage.”

The post GMH by Design: Architecting the Perfect Hosting Solution appeared first on The A2 Posting.

Website speed and security are essential in 2021, so finding the right hosting provider and plan is an important task for many small business owners

Katie Davis is an accomplished author, with over a dozen traditionally published books for children, launched two guides for writers at #1 on Amazon, a TEDx and conference speaker, writing coach, and A2 Hosting Customer. She’s the co-founder of the Picture Book Summit, and most recently the founder of The Writers’ Block, a virtual community that helps both experienced and new writers fine-tune their craft through live critiques. She’s known she wanted to be an entrepreneur since the beginning of her career.

“I’ve always wanted to be my own boss,” Katie says. “I didn’t do well working for other people. In my 20s I started my company, Dirty Dishes making hand-painted ceramics. As long as I could pay the bills, I was happy.” She started her career in advertising and marketing, later pivoting to selling hand-painted ceramics, and then moved into writing and illustrating children’s books and novels. She’s sold almost a million copies of her books by this point. Though she has many talents, her secret superpower, and where her passions currently lie, is teaching writers about writing, and coaching them past any procrastinating talents they may have.

Building Katie’s Digital Presence with A2 Hosting

Katie founded her site back in 1999 and she’s been using it to connect with her readers and other writers ever since. When asked, Katie shared, “My website is my home online.” At the beginning of her career, she was in charge of handling the front and back end of her website, but as she progressed she realized that extra help could benefit her business. She hired WPOnline Design to take charge of her site. She had been experiencing a lot of malware and DDoS attacks which were crippling her webpage. Most attacks had been targeted at her previous host so her web developer told her to make a change. Though he also offered hosting through his own company, he recommended A2 Hosting because of its good prices, stability, reliability, and faster load times. We’ve now been working in tandem to ensure Katie the best site. “WP Online Design has had a great experience working with A2’s team on multiple occasions to keep Katie’s site running as smoothly as possible,” they commented.

When selecting her hosting provider, Katie chose A2 Hosting because she said she “wanted to make sure that my site was strong enough to handle growth and able to take the weight of what I put on there.” She’s since stayed with A2 because she “values transparency and honesty in a company” and she continues to see that here. She appreciates her interactions with A2 chat and phone support. Katie said, “I’m techy, but when it comes to hosting issues – forget about it! It can be frustrating so I appreciate A2’s support staff.” She had a situation recently where her SSL certificate had issues due to misconnections with a payment system, and when she called support the issue was resolved in minutes. It’s interactions like these that have kept her with A2 Hosting for the past decade.

The Writers’ Block

Katie’s latest venture is The Writers’ Block, a virtual support community for writers. The Writers’ Block is a place for writers to take their craft to the next level through twice-monthly live critiques (only by her, not the other members) and monthly “Writers Playground” sessions, where she shares tips, give encouragement, and answers questions. Through this community, Katie is able to help fellow writers grow as she reads and annotates their manuscripts. Katie describes it as “a virtual community—a private clubhouse—offering you writing inspiration and support, publishing instruction, experts’ knowledge, marketing skills, and more. It’s a place to get encouragement to keep you going when the going hits a dead stop; it’s a welcoming front porch when you just can’t seem to continue or even get yourself started.” She runs the community through her website, holding bi-monthly workshops, guest expert interviews, and live community sessions. “My business is helping writers develop their skills. My bread and butter is teaching people what they need to know about their work and the business.” To accomplish this every day she relies on optimal performance from her site.

Configuring Her WordPress

Katie chose to migrate to a Turbo Max Shared Hosting plan when moving her WordPress site to A2. For Katie, a faster site is not a “nice to have” portion of her business, it was essential. With faster loading times she gets better SEO rankings, lower bounce rates, and higher visitor satisfaction. Turbo provides her site with up to 20x faster performance. A2’s Turbo Max servers are made faster through a combination of NVMe drives, AMD EPYC Processors, LiteSpeed Servers, and built-in caching with Memcached, turbo caching, and APC/OpCache. All of these in tandem help her site load faster for her writers each day.

As a WordPress user, Katie also has access to the A2 Optimized WordPress plugin that pre-configured her setup to optimize performance and security settings. This includes WordPress login page protection, Easy W3 Total Cache configuration, Minify HTML, CCS, and JS. It also helps with image optimization which is important due to some of the larger images of her books that she houses on her site.

In the last couple of years, Katie has begun to improve her website as she focuses more on her online business, The Writers’ Block. She’s been working on improving site appearance and adding more content. When asked what online tools and plug-ins have been most valuable, she had a few to share with fellow WordPress users. She relies on WooCommerce, Stripe, and LeadPages for her daily use. “Stripe is super easy. It lets me manage and handle all financial transactions, whether just payments or if I need to refund a member. I haven’t had a billing dispute, but everything with Stripe has been easy,” she says. “Simplifying the experience is key for small businesses. I had too many different services and it was too complex and I’ve been working to make it simpler.”

In addition to her efforts, A2 Hosting’s Turbo Shared Plans also help with the backend function of her site. Performance Plus, offering traffic spike protection, applies additional resources so that Katie’s site retains performance even during traffic surges. This is a great service if Katie publishes a popular blog post or offers a new book to her audience. A2’s free SSL certificate provides free HTTPS encryption and contributes to the security of katiedavis.com. Finally, A2’s DropSuite Backups offer offsite backups and are recommended for Katie’s peace of mind that may come from disasters or hardware.

Katie’s Advice to Other Small Businesses

Katie shared advice from her experience as a small business owner of twenty years in order to shed some light on how others can succeed long term: “When you’re a small business owner, it’s easy to work harder than when working for someone else. If you’re your own boss, you still have to tell that boss––aka YOU––when you need a day off. A silver lining of the lockdown for me was learning to de-stress about work,” Katie said. “I don’t have to work every minute of the day.” When asked about starting out she had some great advice for writers trying to make it in 2021. “Figure out who your audience is and build a mailing list. Even if you’re not yet published, it will enable you to keep in touch with your fans. It keeps your fan base connected. And if you’re thinking, ‘Yeah, but I do that on Facebook/IG/Twitter/Whatever, remember that’s just building your house on someone else’s land. Own the land.”

She also recommends taking the time to choose the right hosting provider for your needs. For Katie, A2 Hosting has been the right choice for the last ten years and counting. Between Katie, her web designer, and A2 Hosting, her small business has continued to thrive through 2021.

The post Katie Davis: For the Love of Writing appeared first on The A2 Posting.

Deciding what hosting plan is right for your business is not always an easy task.

Everyone has a dream, but only a special few make it a reality. Mark and Niamh are passionate cyclists from Scotland and Ireland, but it was always their dream to turn their love of cycling into a business. When the Pyrénées Cycling Lodge, a bed and breakfast situated in the heart of the Pyrénées mountains in France, came available for purchase in 2017, the pair decided it was time to take action. “It was always our dream to go to the mountains in France,” said Niamh. “If we had waited any longer we would have missed our chance…so we just decided to do it.”

The Lodge, which is centrally located along the route of the Tour de France, offers a warm bed, hearty meals, local ales, and a chance for cyclists to join together with others who share their passion for cycling. The accommodation is nestled in the small town of Saint Savin in the Hautes Pyrenees. It’s surrounded by breathtaking mountain backdrops, curving mountain roads, and medieval architecture. “It was a complete change of lifestyle for us, working for ourselves, doing what we love in amazing surroundings,” said Niamh. “Meeting so many like minded, positive people from around the world… it’s a dream come true.”

Creating the Digital Experience

When Mark and Niamh took over the lodge and its digital properties, the business already had a name and established domain. “Having the domain name was really important to us,” said Niamh. “It’s a really important thing to have as it has “cycling” and “Pyrénées” in the url.” This allowed those searching for an adventure in the famous region to zero in on their business quickly. “We depend on our website for a lot of our direct bookings,” said Niamh. However, when they took over the website it needed a lot of work. The website was hosted on a small local provider and Niamh didn’t feel like it had enough power behind it to reach the global audience she was targeting.

Niamh set out on Google to find a new home for her digital presence. Her requirements? Reliable service, speed & performance, and good customer service. “I can work my way around cPanel but I’m not very technical so I depend on customer service.” After reading several reviews, looking at some of the other players in the space, and evaluating pricing and package features, she ended up deciding on A2 Hosting. “A2 was at the top of a lot of the reviews that I had read,” said Niamh. “Packages were comparable between providers, but it was the customer service and package offerings that eventually swayed me.”

Niamh initially chose the Shared Turbo Max plan. It came with cPanel, advanced NVMe storage options, 2X more resources than the standard plans, and a LightSpeed enhanced web server. It also came pre-optimized to get the most speed and performance out of WordPress, the CMS her website was built on. As her business grew though, she would eventually make the move to Managed VPS hosting.

Working with A2 Hosting

As a customer for more than four years now, Niamh has had a number of interactions with the A2 Team. “I’ve worked with support, sales, and billing a few times and I’m always impressed with the speed and efficiency that my ticket is dealt with,” said Niamh. “They have provided me with constant communication and the technical teams are very knowledgeable and always supportive and patient.”

Covid-19 has made this past year especially hard on the business, which saw a reduction in bookings causing added stress and financial strain on Mark and Niamh. “Billing has been especially helpful this year. They are always approachable and have been supportive with our renewals,” said Niamh. “I know they didn’t have to do that.”

“I can’t find fault in any of my experiences with A2 Hosting,” said Niamh. “Our business relies on the speed and customer services offered by A2 and it has exceeded my expectations on both accounts.”

Getting the Most Out of WordPress

While the previous site had been built using WordPress, it was a very basic deployment. “WordPress let’s me build my own site and I depend on the themes available for it to guide the aesthetics of our site,” said Niamh. The Lodge uses the Sucuri plugin to help with malware, Checkfront to manage the online booking system, and Monster Insights to help understand their web performance and usage patterns. Additionally, they leverage Slider Revolution for photo galleries and an Instagram feed plugin to help aggregate their social content. “We are quite active on social media,” said Niamh. “Instagram and Twitter are big drivers, there’s lots of interaction there and we get a fair share of bookings through it.”

The Future of the Pyrénées Cycling Lodge

Despite having success on the Shared Turbo Max plan, Niamh has been considering a move to Managed VPS Hosting (powered by A2 Partner Virtuozzo) for some time and as the business would be positively impacted by switching to A2’s VPS plans. She has decided to migrate over this year to receive all the added benefits that come from this upgrade.

VPS offers the Lodge the ability to have resources dedicated to just them instead of sharing with the other parties on the server. This means that they can count on the speed and performance of their server to be consistent throughout the year and not risk any performance dings that may be caused by a “neighbor” sharing resources.

VPS also provides the Lodge a greater level of security, more control over their environment, and more peace of mind for the small business owner. Shared is a great, low cost hosting option for personal websites and blogs, but VPS is always the better option for a business who depends on their website for revenue.

What advice would Mark and Niamh give a business owner who is about to walk down the similar path of taking over a business and reinventing it to make it their own? First, they recommend that you take some time to understand what the backend will look like before making your final choice. “I’ve used hosting providers before but didn’t have that much experience,” said Niamh. “Having a user friendly dashboard that is easy to work with… one you can work your way around, is important. A2 has made that easy for me.”

In addition, “You have to understand how important reliable customer service is when looking for a hosting provider. A2’s customer service has been right there or they get right back to you. For my needs, it has all worked out.

The post The Pyrénées Cycling Lodge: Cycling in the Heart of the French Pyrénées appeared first on The A2 Posting.

Focus Area 1. Auditing Your Site

Creating a positive user experience for potential customers on your website
is important for any online business. Before you begin to change elements of your website, one of the first steps is to check out what you have so far in order to approach your redesign with a fully informed eye.

Investigate the Front End

First, investigate the front end of your website. Click through the different pages and elements of your site and see what pops out at you. Is there a block of text that can be written more concisely? Does your image in the top right not seem
to match as well with the rest of your content? Make a list of all the things that come to mind as you deep dive into the front-facing part of your site. Check out this blog that talks about how to perform a thorough content audit for your site if you’re looking for help making a start!

Investigate the Backend

Next, it’s time to investigate the backend of your website. The first question to ask yourself: how are you currently tracking metrics? Are you using tools like Google Analytics? If not, that’s the first place to start! Check out our blog that talks about how to integrate Google Analytics into your WordPress site.

If you’re already utilizing a tracking tool, there are a few important metrics you should look at:

What pages are most popular? This metric will help show you what is currently working well for your site.

What’s your average bounce rate? The overall goal is to avoid a high bounce rate. By looking at this statistic you can better understand if customers enter your site and immediately find what they’re looking for, or if they leave quickly to go look at another source.

What’s the most popular customer journey? Where are people dropping off and what pages are they navigating to most often? Depending on these answers, you can often tell how well your site’s UI/UX is working and whether there are places you need to edit and improve.

Some aspects that could affect this are page speed, appropriate content on each page, and how user-friendly your website truly is.

During this process, take notes on what you notice when looking at your tracking tools to help you decide what to focus on when you start your editing process.

Perform A/B Testing

Next, it may be smart to work in some A/B Testing. This is a great way to organically test whether some elements you noticed in your audit are legitimate issues or not. To perform an A/B test begin changing certain elements of your website like text size, colors, and images one at a time and see if each edit makes a difference in your conversions. By changing one element at a time, you will quickly know which elements are working and which aren’t.

Ask Your Audience What They Want

You have the best resource at your disposal: your existing customers! Set up a poll directly on your homepage or social media or even send an email or create a survey to obtain your customers’ opinion on aspects like fonts, navigation, and graphics.

See if they have any comments on how they think your site could flow better or be more appealing to a future audience!

Focus Area 2: Updating Your Look: Branding Guidelines

Now that you’ve done some research and you’ve armed yourself with areas to focus on, it’s time to start the actual editing process. The first aspect to consider is the aesthetics of your website. Having a tool like branding guidelines can establish consistency in your branding. Fonts and Sizing

First off, be intentional and strategic with your typography. Keep your font and sizing variations to a minimum. For font changes and sizing, less is more. Some strategic variations can look cool but use with discretion.

Images

An easy place to start is with obvious stock photos lurking around your website. Avoid staged pictures (i.e. portraits of individuals staring into the camera or fake group high fives). If you must use a stock photo, choose natural, realistic poses, creative camera angles, and lighting. Choose photos that align with your brand. Want to layer text over your photos? Make sure the text stands out. Here’s a guide on how to create custom graphics for your site if you decide you’re feeling creative and want to experiment with your own!

Colors

The colors displayed on your website are also important. By using colors strategically you can help guide your customers through your website, carefully choosing where their eyes go to first and the pattern of things they notice as they scan your various pages. Certain colors have certain meanings to users and there is an entire color language called Pantone. Here are some examples:

• Red: passion, anger, love, confidence
• Orange: youthfulness, cheer, warmth, hunger
• Yellow: sunshine, happiness, energy, optimism
• Green: nature, fertility, balance, cleanliness
• Blue: water, tranquility, trust, power • Purple: nobility, power, elegance,
• wisdom
• White: peace, balance, purity, simplicity, winter
• Gray: neutral, sophistication, balance, wisdom
• Black: exclusivity, modern, power, sophistication, mystery
• Brown: earth, stability, tradition, nature
• Pink: love, romance, femininity, baby girls, humanistic
• Turquoise: tranquility, clarity, compassion, healing

Logo Usage

Your logo is you. Give it top billing! Logos set the tone, value, aesthetic, and recognition of your brand. You want it to be remembered! Many companies choose to display their logo in the upper left corner of their website.

WordPress Themes

Using an updated WordPress theme is an essential part of any WordPress website. WordPress themes can even impact the loading times of your whole site. Browse the many free themes available to you in case you decide your site needs a complete refresh.

Focus Area 3: Enhancing Your Website User Experience

At the end of the day, how your users interact with your website can be the difference between a conversion and a missed opportunity. The user interface and user experience, better known as UI/UX, is an important thing to consider when committing to redesigning and refreshing your online presence! Below are some ways you can make sure yours is working in your favor rather than against you.

Simplicity/Spacing

Using white space, also called negative space, can help you bring attention to details of your site that are most important. Spacing around titles can even improve your customers’ experience by 20%. More white space helps separate sections and guides your customers’ eyes down the page. Less white space can indicate that elements of your site are supposed
to go together. Through the yin and yang of content and spacing you can control how your user experiences every part of your page.

Website Navigation and Menu

Another important element of website design is your navigational system. The most important thing to remember when building your website’s navigation is that your users need to be able to find what they are looking for quickly and easily. Make sure your search tools stand out (normally located in the upper right corner) and that your colors are working together for readability.

Your menu should be located at the top of the page and should have no more than seven items (not including dropdowns). There should be ample space in between menu sections for aesthetic reasons. It can be helpful to use a fixed navigation bar as well so if your customers want to move to another section of the site they don’t have to scroll all the way back to the top of the page. A good rule of thumb for your overall design is that users should be able to access any point in three clicks or less. This ensures both efficiency and lack of confusion.

Mobile Responsive and Optimization

In 2021 it’s important your website is both mobile-friendly and responsive.
On average, 80% of users are searching on their smartphones so speed is vital. Though WordPress automatically makes sure your page is responsive (scales up and down with screen size changes and various browsers) it can be helpful to place buttons in the middle of your page for optimum mobile use. It’s also important to ensure a similar experience on both mobile and desktop viewing. This will help with consistency and return customers.

Hosting Choice

53% of people will navigate away from a page that takes more than
3 seconds to load. This means who you choose to host your website will have a major impact not only on your speed, but also on your website storage, uptime, and responsiveness to any future problems. That’s why we recommend going with A2 Hosting. Not only do we have a 99.9% uptime guarantee but our Turbo plans can increase your load times by 20x! This will improve your bounce rates, SEO scores, and conversions.

Speed

Explore these steps for a faster user experience with your chosen host:

• Optimize images
  Reduce plugins
  Clean up your themes
• Use a CDN
• Check as you grow to make sure you don’t need more resources (VPS Hosting can help!)

Selling Yourself and Your Website

Now that you have cleaned up the look and feel of your website and optimized your site for speed, it’s important to make sure you’re selling yourself and converting your customers! Below are helpful considerations.

Blog Posts and Search Engine Optimization (SEO)

Today, the way to win the web is through quality content and proper SEO procedures. Good blog posts keep your customers engaged and eager for more content. To achieve this, a solid SEO foundation is necessary. Start by targeting keywords to move your site up the ranks on Google searches. You want to generate as much traffic as you can and build credibility within your chosen industry. Check out our guide to SEO-Friendly blog formatting to see what you can do to improve your next post! Plus check out these three SEO mistakes to avoid.

Social Sharing

At the end of each blog post (and preferably at the bottom of your website), there should be links for social sharing. This will allow your followers to share your valuable content on different social media platforms. This is critical to help you build your following and to create an easy way for people to find your site.

Social Proof

You should also have areas of social proof somewhere on your website. This can be anything from written reviews to videos of customer feedback. These areas of true customer engagement lend your brand and your site credibility. They help potential customers trust that you will do what you say you do based on the positive feedback of others. We recommend you try and implement videos because these are a great way to keep your customers engaged with your website and fortify/strengthen human connection.

Calls to Actions

Finally, calls to action are where you close the deal and help your website convert potential customers into customers for life. Make sure they are

strategically placed in places like the top of your navigation, below sections that specifically require action, and at the bottom of the web page. They can be in banners, buttons, or whatever form you like the most! Some good examples include:

• Sign up for our email list!
• Shop in our store!
• Fill out your own lead form.
• Click for more info.
• See pricing.

Conclusion

Refreshing your website can be a long process, but we hope with the help of this guide it’s both easy and successful. Make sure to check out A2 Hosting for great hosting plans for your website and subscribe to our newsletter for future helpful content.

The post Three Areas to Focus on to Ensure Website Redesign Success appeared first on The A2 Posting.

However, if you know how to incorporate video into your website, you can use it to maximize engagement and drive conversions. With the right approach, video can act as a powerful Call To Action (CTA).

In this article, we’ll talk about some of the latest video content trends, and then go over three tips to incorporate videos into your website. Let’s get to it!

What the Latest Video Content Trends Are

It’s likely that many of your users spend a significant part of their day watching videos on one platform or another. On average, users consume around 100 minutes of video per day. If you can seize even a fraction of that time through your content, it can help increase conversions.

If the primary goal of your videos is to drive sales or conversions, shorter is usually better. Despite the massive amounts of video content that customers consume, it’s safe to say that attention spans are getting shorter. At the end of 2019, up to 66 percent of video ads were approximately 30 seconds long. Although that might sound short, there’s a lot that you can say about a product or service in half a minute.

Thanks to the rise of social media stories and platforms such as TikTok, users are getting increasingly comfortable with shorter video ads as a part of their online experience. Moreover, there’s massive interest in User-Generated Content (UGC). If you can get consumers to share their experiences with your products or services in video format, that’s a huge marketing win.

There’s also a growing interest in educational videos. If your website focuses on online learning, video is a channel that you can tap into to expand your audience.

3 Tips for Incorporating Video into Your Website

If you’re ready to start incorporating videos into your website, there are several factors that can help you maximize their effectiveness. Let’s look at three tips you can use to make the most of your video strategy.

1. Add an Intro that Highlights Your Brand

If you go to your favorite YouTube channel right now and open a random video, we’re willing to bet it has an intro:

The goal of intros isn’t to pad video length, but to take the opportunity to reinforce brand awareness. An intro can accomplish that in several ways, including:

• Reminding you of the brand’s name
• Showcasing the brand’s logo
• Reinforcing the brand’s style and the type of content it focuses on

In this case, your website or business is the brand. Even if your videos are only 30 seconds long, adding a short intro that includes your name and the site’s logo can only benefit you. This is particularly the case when users end up watching those videos outside of your website.

Depending on which video marketing tools you use, adding intros to your content might be easier than you think. A lot of tools provide you with templates that you can use and edit, as well as the ability to upload your logo and incorporate it into the video.

2. Choose a Performance-Oriented Hosting Provider

If you plan on uploading videos directly to your server, you should use a performance-oriented web host. A lot of websites choose the cheapest hosting provider they can find, which often translates to slow loading times and a frustrating User Experience (UX).

If visitors have to spend minutes waiting for a video to load, and then wait for it to buffer every two seconds, they are much less likely to watch it in full. Even worse, that poor user experience can reflect badly on the rest of your website.

To ensure the best video experience, we recommend avoiding shared web hosting. At the very least, you’ll want to use a Virtual Private Server (VPS) hosting plan, which in most cases provides better performance as well as dedicated resources for your website.

3. Create Videos that Target Your Website’s Audience

You probably have a pretty good idea of who your website’s target audience is, such as:

• Where your users are visiting from
• The average age of your audience
• What their interests are and what content they want to see or read about

This information is critical for video creation. You can have an amazing idea for a marketing video, but if it doesn’t speak to your website’s audience, it won’t get the results you want. In other words, the video won’t get you conversions.

When you’re working on video content for your website, it’s important to consider whether it’s something your audience will be interested in. If the video provides or promises solutions and answers to questions they might have, it will likely succeed in its goal.

Conclusion

Knowing what the latest video content trends are is a solid starting point for creating your own media. Your website is the perfect channel to deliver those videos because it already has a built-in audience, some of whom may appreciate a different kind of content.

If you’re not sure how to approach video creation, you can start off on the right foot by keeping the following three tips in mind:

1. Add an intro that highlights your brand.
2. Choose a performance-oriented web hosting provider.
3. Create videos that target your website’s audience.

Do you have any questions about how to incorporate video into your website? Let’s talk about them in the comments section below!

Image credit: Pixabay.

The post 3 Tips for Embedding & Adding Video into Your Website appeared first on The A2 Posting.

What is a Fully Qualified Domain Name (FQDN)? 

A Fully Qualified Domain Name (FQDN) is a domain name consisting of three parts: the hostname, the domain name, and the top-level domain. The hostname is the specific computer or device on the network that you want to use the FQDN for. The domain name is the section of the FQDN that uniquely identifies your network. The top-level domain is the highest level of classification for domains and is assigned by ICANN. For example, when you type “www.google.com” into your web browser, “www” is the hostname, “google” is the domain name, and “.com” is the top-level domain. 

Different computer types use different terminology for FQDNs like network names or full computer names. 

Why should I use an FQDN? 

FQDNs indicate unique addresses on the internet. If you don’t have an FQDN, you don’t have an accessible website. They’re required for installing SSL certificates, imperative to the security of your website. 

Apart from having an accessible website, FQDNs are also useful to have a discoverable computer on an internet network, like when you need to access a computer remotely. This is common in an office to track a computer’s activity. 

Also, FQDNs help you access domain services like FTP (File Transfer Protocol) and email. For example, if you want to connect your domain name’s email to an email app on your phone like Gmail or Apple Mail, you need to know the FQDN for the mail server, which is typically something like “mail.yourdomainname.com.” 

Here is an example of an FQDN:

1. www.a2hosting.com
2. mail.a2hosting.com
3. ftp.a2hosting.com

How to find your FQDN

If you’re not sure how to find your FQDN, please review the following links: 

Find your FQDN for Windows OS (operating systems).

Find your FQDN for macOS.

When you generate a domain name, it should contain three parts. The first part is the hostname which identifies the specific computer or device on your network that will be using this FQDN. The second part of an FQDN is the domain name and it uniquely identifies your company’s network. Finally, there is the top-level domain (TLD) which classifies domains as either generic or country-code TLDs such as .com for commercial purposes. If you need help viewing any of these components within your own FQDN contact our support team today!  

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The post What Is a Fully Qualified Domain Name? appeared first on The A2 Posting.

Although this may seem overwhelming at first, there’s a WordPress plugin that provides you with all of these aspects under one roof. With the Jetpack WordPress plugin, you don’t need to install several plugins to get the features you want, since it offers nearly everything you need for your starter website.

What are the key features of Jetpack that make it unique?

Key Features of Jetpack

One of the best things about using Jetpack is that you can seamlessly integrate Jetpack to meet your needs. These are the main features of the Jetpack plugin:

• Content Delivery Network (CDN): A slow site could be cause for search engines to penalize your rankings. With a CDN, you can help your website load faster while saving on your server’s resources. The great thing about this Jetpack feature is that it’s free and provides users with unlimited CDN bandwidth.
• Social media sharing: Using Jetpack for WordPress can provide you with social media features such as share buttons that let your visitors share your content in just a few clicks.
• Lazy loading images: Jetpack has a lazy loading image feature that displays photos while a person scrolls rather than presenting them with a blank div. The feature is beneficial for websites that use a lot of images but don’t want to compress them, which can lower photo quality. This can solve many image loading problems.
• Shortcode embeds: The Jetpack shortcode lets you embed content from your social media straight to your website. With this feature, you can embed these components by copying and pasting URLs within the visual editor.
• Automated spam blocking: With the Jetpack WordPress plugin, you can save time by automatically setting it to block and remove spam. This feature allows your site visitors to browse without being distracted.

How Can Jetpack Benefit WordPress Users?

Are you still asking the question, “Do I need Jetpack for my WordPress site?” If so, then let us share with you a few benefits that the plugin has to offer for WordPress users.

It Enhances Website Functionality

One of the best things about the Jetpack WordPress plugin is that it offers many features in one place. This means that you don’t have to install a new plugin every time you want to add functionality to your website.

It Increases Website Traffic

A website that doesn’t drive traffic is useless with today’s standards. Using Jetpack for WordPress is great because it helps improve traffic to your site once it recognizes that it’s lacking in that department.

Through its Publicize feature, you can automatically have it push out new blogs that you publish to your social media pages such as on Tumblr, Facebook, and Twitter. This will help drive traffic from your social channels to your website.

It Provides Excellent Security

Nothing is more important for users than the security a website offers and this is exactly what the Jetpack plugin provides.

Its Protect feature offers fortified security by identifying and blocking any suspicious IP addresses from potentially harming a website. It also stops repeated login attempts that have failed to stave off cyberattacks.

It Offers Centralized Site Management

Running and managing several WordPress websites can be extremely time-consuming. Fortunately, the Jetpack WordPress plugin lets you streamline the site management process through a feature that lets administrators manage several sites from one interface.

Specifically, users can update all of the themes and plugins they have in each WordPress website simultaneously with just a click of a button.

Conclusion

The WordPress plugin known as Jetpack is one of the top add-ons users can get if they want to make managing their WordPress websites easier. Not only does the plugin offer better site functionality, centralized management, and improved security, but it also helps drive much-needed traffic.

At A2 Hosting, we offer the services of our experts to handle the administration aspect of your WordPress website. Getting a Managed WordPress account from us means that you can leverage numerous features, one of which is having a free Jetpack profile.

Talk to our sales team today if you would like to learn more.

The post The Key Benefits of Using Jetpack for Your WordPress appeared first on The A2 Posting.