Affiliate Archives - The A2 Posting https://www.a2hosting.com/blog The Official Blog for A2 Hosting Fri, 28 Oct 2022 09:00:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 Does Website Migration Affect SEO? The Definitive Website Migration SEO Checklist. https://www.a2hosting.com/blog/does-website-migration-affect-seo-the-definitive-website-migration-seo-checklist/ Sat, 05 Mar 2022 16:38:30 +0000 https://www.a2hosting.com/blog/?p=12929 Whether or not you’re aware, website migration affects SEO. Anytime you make drastic changes to your website, you put your SEO at risk. Many web hosts offer free migration services, …

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Whether or not you’re aware, website migration affects SEO. Anytime you make drastic changes to your website, you put your SEO at risk. Many web hosts offer free migration services, or you may opt to migrate yourself using your developer. Still, although the migration is free, it doesn’t mean the migration is optimized for SEO. Our team migrates websites every day, and through our experience, we made our checklist to help your migration unfold smoothly without your SEO taking a hit. 

So, Does Website Migration Affect SEO? 

Any server change carries a slight SEO risk with or without modifications to your website,  but that’s not necessarily a bad thing. You see, migrations primarily affect site speed. So if you’re migrating to a host like A2 Hosting, you’ll notice increased site speed. As loading time is a top SEO ranking consideration, this can only help you, not hurt you. Unfortunately, this means the opposite for migrating to a slower host (maybe it’ll make you think again about migrating to a cheaper host?). 

When users experience slow loading times, they’re less likely to revisit your site in the future, especially when more than 50% of visitors abandon a website if a page takes over 2 seconds to load. Since 2010, speed has been a ranking factor for desktop searches on Google. When researching new hosts, look for speed optimizations or determine how the web hosting company optimizes its servers for speed. 

For example, at A2 Hosting, we use only SSD and NVMe storage. “Our speed, your success” is our motto because we believe that speed is the most critical factor in attracting, maintaining, and increasing traffic and conversions. Additionally, our Turbo servers offer Litespeed caching, and specific servers also offer the AMD EPYC processors. When combined, these three elements contribute to lightning-fast speeds.  

A2 Hosting Turbo Plans
Our shared Turbo plans offer unlimited NVMe storage.

Changing web hosting providers can also come with risks, especially if you lose certain functionalities at the new host or move from Apache to Nginx or IIS (Internet Information Services). If you’re wary about changing hosts, talk with someone on our sales team about the process and ensure your server needs match up with what we can offer you. 

Now that we’ve discussed how website migrations affect SEO, let’s review the migration process. Use our SEO checklist to prepare your website for its migration:

  • 1. Set up a staging site on your new server. Before canceling your other web hosting plan, compare your existing site’s page load speeds against the new server’s load speeds. Hopefully, the new server improved your site speeds! 
  • 2. Pick a slow time. After testing your new site on the server, pick a quiet time to perform the DNS propagation. Your site may be down for up to 24 hours as the DNS propagates around the world, but choose a time when you experience low traffic, so you’re not missing opportunities for leads and conversions. 
  • 3. Perform checks on your site. For example, check the organic health of your website. Is there any penalization for spammy backlinks? Are your current backlinks relevant for the content? We recommend tracking your site’s domain authority with Moz Pro. 
  • 4. Crawl your site. With Moz Pro or ScreamingFrog, you can crawl your website to receive a full URL and content inventory. Then, you can fix issues while you’re staging your site and map old URLs to new URLs in your 301 redirect map.  
  • 5. Update Internal Links. Test your website and update internal links to avoid internal redirects or broken links. ScreamingFrog allows you to find internal links and their attached anchor text and their respective pages.
  • 6. Create a custom 404 page. When visitors experience a broken page, engage them with a custom 404 page. It should direct them to your homepage or additional pages on your website. Otherwise, a blank 404 page frustrates users and makes them want to close the browser tab altogether and find a site that works. 
  • 7. Update your Robots.txt file. The robots.txt file tells search engine crawlers which pages the crawler can or can’t request from your site. It lives at www.yoursite.com/robots.txt
  • 8. Test your website on mobile. Is your site responsive or rendering correctly on a mobile device? Google offers a Mobile-Friendly Test tool to determine if Google views your site as mobile-friendly. 
  • 9. Measure your performance post-launch. Once you’ve ensured your site launches appropriately, there are no broken pages or backlinks, your site is mobile-friendly, and you’ve updated your robots.txt file, analyze your performance after you launch your website. Check your ranking performance, organic traffic users/sessions, check for site crawl issues, and monitor your backlink profile. Track any 404 page traffic in your Google Analytics post-launch to catch and add any redirects to your 301 redirect file. 

SEO doesn’t need to be significant when migrating your website concern. With a few preparations, you can efficiently execute a website migration plan without worrying about lowering your website’s ranking. 

Related articles:

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What Is An Email Blacklist? https://www.a2hosting.com/blog/what-is-an-email-blacklist/ Thu, 03 Mar 2022 14:31:23 +0000 https://www.a2hosting.com/blog/?p=13003 Have you ever emailed someone and didn’t receive a response? You may have wondered why your email went unanswered. The recipient may have simply been busy or didn’t see your …

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Have you ever emailed someone and didn’t receive a response? You may have wondered why your email went unanswered. The recipient may have simply been busy or didn’t see your email, but it’s also possible that the recipient’s email server blocked your email. One way an email server can block emails is by using a blacklist. This blog post will explain what an email blacklist is and how to avoid being blacklisted yourself.

What is an Email Blacklist? 

The email blacklist is an extensive database of public domains and IP addresses marked as suspicious for sending spam emails through the internet. It’s also known as DNSBL (Domain Name System-based Blackhole List) or RBL Real-time Blackhole List. Organizations like Email Service Providers (ESP), Internet Service Providers (ISP), and anti-spam agencies (ASA) use this list to detect, monitor and block any spam emails entering their network. 

Am I Blacklisted? What Are the Signs?

There are many signs to alert you of your IP’s status. When you’re blacklisted, you can’t send emails to the recipient’s mailbox properly. Now, this doesn’t mean you’re going to be blacklisted from every mail server in the world. If you’re blacklisted with one DNSBL service, there are hundreds more that may not have blacklisted you. A few key signs:

  1. There are an increased number of emails lost. 
  2. You experience deteriorating delivery rates.
  3. You find a high number of email bounce rates. 

 

These don’t confirm you’re blacklisted but are some warning signs. If you check a few of the boxes for delivery issues, you can now check to confirm the blacklisting of the domain or IP address. 

Checking Your IP address and Domain in an Email Blacklist Directory

There are various email blacklist services on the internet. It’s not practical to check every single one of them, but some applications maintain a list of live RBL (real-time blackhole list) directories to save your time. They provide a page dedicated to that RBL service and also offer a service to delist your domain or IP address. 

Here are a couple of popular RBL applications:

  • MXToolBox: This checks for domain blacklisting across multiple RBL lists. It provides detailed information and suggestions on your domain’s current status. 
  • MultiRBL: This is a free DNSBL lookup site that can scan 100+ DNSBL lists to check for domain blacklisting. It also details the steps to remove your domain from the blacklist. 

 

Malicious sites can be blacklisted by Google Safe Browsing, which will warn visitors of potentially unsafe pages. Dropmysite includes a feature that sends you alerts if your site is listed on this blacklist monitoring program – so take immediate corrective actions before it gets too late! A2 Hosting offers Dropmysite as an add-on cPanel plugin so that you can back up your data and monitor your websites. These services can help you actively monitor your IP address so that you can ensure swift delivery of all of your emails. 

Blacklists are an important tool for email deliverability. They help protect email users from spam and phishing emails and improve the deliverability of your legitimate email campaigns. If you’re not familiar with blacklists or aren’t sure if your IP address is on one, we encourage you to use a blacklist checking tool. Use this information to clean up your email practices and improve your chances of getting delivered to the inbox. If you have any more questions or concerns feel free to contact our support team 24/7/365!

Related Articles:

 

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What Is a Fully Qualified Domain Name? https://www.a2hosting.com/blog/what-is-a-fully-qualified-domain-name/ Wed, 23 Feb 2022 17:40:26 +0000 https://www.a2hosting.com/blog/?p=13006 Who runs the world? Domain names! Domain names literally put names on the internet. They help us identify websites and access them easily. But do you know what a fully …

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Who runs the world? Domain names! Domain names literally put names on the internet. They help us identify websites and access them easily. But do you know what a fully qualified domain name (FQDN) is? In this post, we’ll go over what FQDNs are, how they work, and some common uses for them. We’ll also show you how to create one for your own website. Let’s get started!

What is a Fully Qualified Domain Name (FQDN)? 

A Fully Qualified Domain Name (FQDN) is a domain name consisting of three parts: the hostname, the domain name, and the top-level domain. The hostname is the specific computer or device on the network that you want to use the FQDN for. The domain name is the section of the FQDN that uniquely identifies your network. The top-level domain is the highest level of classification for domains and is assigned by ICANN. For example, when you type “www.google.com” into your web browser, “www” is the hostname, “google” is the domain name, and “.com” is the top-level domain. 

Different computer types use different terminology for FQDNs like network names or full computer names. 

Why should I use an FQDN? 

FQDNs indicate unique addresses on the internet. If you don’t have an FQDN, you don’t have an accessible website. They’re required for installing SSL certificates, imperative to the security of your website. 

Apart from having an accessible website, FQDNs are also useful to have a discoverable computer on an internet network, like when you need to access a computer remotely. This is common in an office to track a computer’s activity. 

Also, FQDNs help you access domain services like FTP (File Transfer Protocol) and email. For example, if you want to connect your domain name’s email to an email app on your phone like Gmail or Apple Mail, you need to know the FQDN for the mail server, which is typically something like “mail.yourdomainname.com.” 

Here is an example of an FQDN:

  1. www.a2hosting.com
  2. mail.a2hosting.com
  3. ftp.a2hosting.com

How to find your FQDN

If you’re not sure how to find your FQDN, please review the following links: 

Find your FQDN for Windows OS (operating systems).

Find your FQDN for macOS.

 

When you generate a domain name, it should contain three parts. The first part is the hostname which identifies the specific computer or device on your network that will be using this FQDN. The second part of an FQDN is the domain name and it uniquely identifies your company’s network. Finally, there is the top-level domain (TLD) which classifies domains as either generic or country-code TLDs such as .com for commercial purposes. If you need help viewing any of these components within your own FQDN contact our support team today!  

Related Articles:

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The Key Benefits of Using Jetpack for Your WordPress https://www.a2hosting.com/blog/the-key-benefits-of-using-jetpack-for-your-wordpress/ Fri, 04 Feb 2022 14:56:25 +0000 https://www.a2hosting.com/blog/?p=13015 When you start building a website in WordPress, you’ll often be presented with numerous options on how to get things going. For starters, you need to set up a contact …

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When you start building a website in WordPress, you’ll often be presented with numerous options on how to get things going. For starters, you need to set up a contact form, submit your blog for search engine rankings, and ensure security measures are in place so users can navigate your site safely.

Although this may seem overwhelming at first, there’s a WordPress plugin that provides you with all of these aspects under one roof. With the Jetpack WordPress plugin, you don’t need to install several plugins to get the features you want, since it offers nearly everything you need for your starter website.

What are the key features of Jetpack that make it unique?

Key Features of Jetpack

One of the best things about using Jetpack is that you can seamlessly integrate Jetpack to meet your needs. These are the main features of the Jetpack plugin:

  • Content Delivery Network (CDN): A slow site could be cause for search engines to penalize your rankings. With a CDN, you can help your website load faster while saving on your server’s resources. The great thing about this Jetpack feature is that it’s free and provides users with unlimited CDN bandwidth.
  • Social media sharing: Using Jetpack for WordPress can provide you with social media features such as share buttons that let your visitors share your content in just a few clicks.
  • Lazy loading images: Jetpack has a lazy loading image feature that displays photos while a person scrolls rather than presenting them with a blank div. The feature is beneficial for websites that use a lot of images but don’t want to compress them, which can lower photo quality. This can solve many image loading problems.
  • Shortcode embeds: The Jetpack shortcode lets you embed content from your social media straight to your website. With this feature, you can embed these components by copying and pasting URLs within the visual editor.
  • Automated spam blocking: With the Jetpack WordPress plugin, you can save time by automatically setting it to block and remove spam. This feature allows your site visitors to browse without being distracted.

How Can Jetpack Benefit WordPress Users?

Are you still asking the question, “Do I need Jetpack for my WordPress site?” If so, then let us share with you a few benefits that the plugin has to offer for WordPress users.

It Enhances Website Functionality

One of the best things about the Jetpack WordPress plugin is that it offers many features in one place. This means that you don’t have to install a new plugin every time you want to add functionality to your website.

It Increases Website Traffic

A website that doesn’t drive traffic is useless with today’s standards. Using Jetpack for WordPress is great because it helps improve traffic to your site once it recognizes that it’s lacking in that department.

Through its Publicize feature, you can automatically have it push out new blogs that you publish to your social media pages such as on Tumblr, Facebook, and Twitter. This will help drive traffic from your social channels to your website.

It Provides Excellent Security

Nothing is more important for users than the security a website offers and this is exactly what the Jetpack plugin provides.

Its Protect feature offers fortified security by identifying and blocking any suspicious IP addresses from potentially harming a website. It also stops repeated login attempts that have failed to stave off cyberattacks.

It Offers Centralized Site Management

Running and managing several WordPress websites can be extremely time-consuming. Fortunately, the Jetpack WordPress plugin lets you streamline the site management process through a feature that lets administrators manage several sites from one interface.

Specifically, users can update all of the themes and plugins they have in each WordPress website simultaneously with just a click of a button.

Conclusion

The WordPress plugin known as Jetpack is one of the top add-ons users can get if they want to make managing their WordPress websites easier. Not only does the plugin offer better site functionality, centralized management, and improved security, but it also helps drive much-needed traffic.

At A2 Hosting, we offer the services of our experts to handle the administration aspect of your WordPress website. Getting a Managed WordPress account from us means that you can leverage numerous features, one of which is having a free Jetpack profile.

Talk to our sales team today if you would like to learn more.

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A2 Hosting Supports Newest PHP Version 8.1 https://www.a2hosting.com/blog/a2-hosting-supports-newest-php-version-8-1/ Mon, 24 Jan 2022 12:23:38 +0000 https://www.a2hosting.com/blog/?p=12982 A2 Hosting is proud to announce that we are now supporting our customers on the latest version of PHP, Version 8.1. This means that you can take advantage of all …

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A2 Hosting is proud to announce that we are now supporting our customers on the latest version of PHP, Version 8.1. This means that you can take advantage of all the features and updates that this new release has to offer! One example is the addition of scalar-type hints for functions that will help improve security by preventing errors in your code. This is just one way we’re helping our clients stay ahead with their development needs.

This new PHP version has allowed popular frameworks like Symfony and WordPress to run on PHP 8.1, so you know that A2 Hosting’s servers will be able to support it! You can now take advantage of PHP 8.1 with your PHP applications hosted by us.

New Updates!

PHP 8.1 is the most recent release of PHP and features new updates, such as:

Scalar Type Hints

PHP will now receive better error messages when type hinting doesn’t match. This means that if you’re expecting a string and PHP receives an integer, PHP will throw a clear and concise error message to help you debug the issue easier. PHP will also not allow errors to occur when typing hinting at your PHP variables. This is just one of the ways PHP 8.1 helps you keep your PHP applications secure and bug-free!

Return Type Declarations

PHP 8.1 now supports return type declarations which means that PHP will be able to tell what kind of data you’re expecting back from a function. PHP 8.1 can not only help with security but also PHP performance as PHP will be able to execute the function and return the type of data you’ve requested without an extra step which speeds up PHP execution!

PHP 7 Compatibility

PHP 8.1 now has improved compatibility with PHP 7 so PHP developers don’t have to rewrite their PHP scripts for PHP 7. PHP 8.1 is backward compatible with PHP 7 so you don’t have to rewrite your code!

Contact Us Today

A2 Hosting is a leading provider of PHP hosting with a 99.9% uptime guarantee and a 24/7 support team to help you get the most out of PHP 8.1, today! Our expert Guru Crew team can help you with any questions or concerns about your PHP application, PHP 8.1 support, or migrating to PHP 8.1! We are available 24/7/365.

 

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Is VPS Reseller Hosting Actually Worth It? Making the Case for Easy Passive Income https://www.a2hosting.com/blog/is-vps-reseller-hosting-actually-worth-it-making-the-case-for-easy-passive-income/ Wed, 15 Dec 2021 19:13:45 +0000 https://www.a2hosting.com/blog/?p=12843 You might have heard of a VPS (Virtual Private Server) hosting plan and of a Reseller hosting plan, but have you ever heard of VPS Reseller hosting? Reseller hosting is …

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You might have heard of a VPS (Virtual Private Server) hosting plan and of a Reseller hosting plan, but have you ever heard of VPS Reseller hosting? Reseller hosting is an easy way to make passive income without requiring a lot of technical prowess or incredible effort and when combined in a VPS environment, also offers scalability. If you’re thinking about becoming a reseller but not sure if it’s worth it, this article’s for you. 

What is a VPS Reseller Hosting Package?

A VPS Reseller server is a virtualized server that a user can split into several hosting packages. Here’s how it works:

  1. You purchase a VPS package from us with as many cPanel licenses as you need.
  2. Then, you can resell the cPanel accounts to individuals.
  3. Then, using the WHM system, you can create additional client accounts and give each individual their own cPanel. 
  4. That’s it! 

Who Would Want a VPS Reseller Plan?

VPS Reseller plans are for clients with multiple sites that need individual cPanel accounts for each site. It’s also for clients who are reselling to clients requiring the power, resources, and scalability of a VPS. Regular shared reseller plans are more limited in resources than their VPS counterparts. 

So, is VPS Reseller Hosting Actually Worth It? 

Privacy and Configuration 

VPS Reseller packages offer more privacy and greater server admin control. With a VPS server, you can have root-level access to configure the server to your liking. 

Not only that, but VPS packages are in their own virtually-allocated server environment so your clients have greater privacy. Your resources are also your own. In a shared Reseller package, you’re still sharing a server with many other individuals. With a VPS Reseller package, you’re sharing the same physical server, but not sharing the same virtual server. Your server is your own. 

Resources 

VPS servers have more resources than their Reseller counterparts. For example, our entry-level shared Reseller package Kickstart only offers 60GB of disk space whereas our entry-level VPS plan offers 150GB of disk space. 

Speed

Because you’re not sharing the server with many others, you’ll experience faster loading speeds on a VPS server. 

Why Should I Become a Reseller?

Low Bar to Entry

If you aren’t used to web hosting, there’s a learning curve at first. But if you’re familiar with web hosting or have your own website, it’s not much harder to become a reseller. Pricing for VPS Reselling packages is reasonable, starting at $54.99/monthly for a Lift 8 plan with 150GB of disk space and 8GB of RAM. 

Scalable

It’s easy to upgrade to a higher-tiered VPS at any time. Our reseller hosting accounts are scalable so you can start small and expand as your client list grows as scaling up doesn’t cost anything. 

Easy to Manage

When you sign up for a VPS Reseller hosting account, you’ll need to manually create users in WHM. Once you create the accounts, you can give each client their own cPanel account and manage them accordingly. Within each cPanel is a client’s allocated disk space and bandwidth. Their cPanel also contains the necessary tools to manage their website, set up email addresses, and add databases. 

If you have your own shared hosting package or have used web hosting before, setting up a reseller account is similar. Instead of setting up your own domain, you set up the framework for your clients to manage their own websites.

Your clients can manage their own accounts which saves you the hassle of administrating their websites yourself making this an easy way to make passive income. 

In conclusion, VPS Reseller hosting has a myriad of benefits ranging from server privacy, easy configuration to scalability and speed. With the right setup, you can start reselling today!  

Related Articles: 

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When Is It Time to Upgrade from a Shared Hosting Server to a Virtual Private Server (VPS)? https://www.a2hosting.com/blog/when-is-it-time-to-upgrade-from-a-shared-hosting-server-to-a-virtual-private-server-vps/ Wed, 10 Nov 2021 15:22:46 +0000 https://www.a2hosting.com/blog/?p=12686 When you first started out building your business from the ground up, you probably didn’t need to think about upgrading from a shared hosting package to a Virtual Private Server …

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When you first started out building your business from the ground up, you probably didn’t need to think about upgrading from a shared hosting package to a Virtual Private Server (VPS). But as time went on and you found your website receiving more traffic and your posts receiving more likes, you may have started to feel like your hosting package couldn’t keep up with the demand of your website. If this is you, you’re in luck. In this article, we’ll outline when it’s time to upgrade from shared hosting to a VPS plan making it easier to understand how to optimize your hosting experience. 

First of all, what is the difference between a shared hosting server and a VPS?

A shared hosting server is a server where resources are shared among many individuals. In a shared hosting environment, you share an IP address (unless you want to request a dedicated IP address for $5.99/monthly), and resources like RAM, disk space, and memory are split amongst all users. When one user is using up all of the bandwidth, it can affect other users on the server (but we’ll throttle users exceeding minimum usages so others on the server won’t be affected). 

A shared hosting server is like staying in a hostel. You share a bathroom, kitchen, and all resources with others in the building. 

On the other hand, a VPS (Virtual Private Server) is a server where resources are allocated virtually through what’s called a hypervisor to create virtual machines for every user on the server. You share the physical resources with others, but your site gets dedicated resources in its own virtual allocation, cut off from the other accounts on the server. 

To extend the hotel metaphor, a VPS is like renting a bed and breakfast for a weekend. You have your own room, but everyone else in the building shares the house.

So, now that we know what the differences between shared and VPS servers are, let’s discuss when it’s time to upgrade from a shared hosting plan to a VPS.

When Is It Time to Upgrade from a Shared Hosting Server to a Virtual Private Server (VPS)?

This is a question we get a lot, so we want to give you the right answers. We always recommend the 70/30 rule. What this means is that you want to upgrade from a shared hosting server to a VPS when you’re reached 70% of your total resource usage for all of your resources combined (RAM, disk space, CPU, and bandwidth). 

If you upgrade when you’re at 70% resource usage, you have time to move into another plan without noticing any performance issues on your website. When you wait, it only hurts your business. 

NOTE: We’ll email you warning you of resource uses once you get past 50% usage. We won’t suspend your account without any warning.

What are the advantages of shared hosting?

  • It’s the least expensive option available for web hosting. These servers cost between $5.99-$29.99 monthly.
  • You can seamlessly upgrade between plans at any time.
  • Some plans like the Turbo Boost and Turbo Max are faster than certain VPS plans like the Lift 4 and Lift 8.

 

Shared hosting plans are best for small-budget website owners or small businesses with little traffic. You can always upgrade to a higher plan at any time so it’s best to start small first.

What are the disadvantages of shared hosting?

  • Load times can be slower because you’re sharing a server.
  • When your site receives higher levels of traffic, you might notice a dip in performance.
  • You don’t know who you’re sharing a server with. 
  • There can be a lack of customizations.

What are the advantages of VPS hosting?

  • You’ll have more dedicated resources at your disposal to support growing traffic levels and maintain your speed.
  • Higher priority 24/7/365 support.
  • More server control and the ability to customize to your liking.
  • An affordable option for those who want a dedicated server but don’t want to pay for dedicated server prices.

What are the disadvantages of VPS hosting?

  • Is typically more expensive than a shared hosting plan.
  • Can be slower than certain turbo shared hosting plans like the Turbo Boost and Turbo Max.
  • Can require a higher level of technical expertise to get off the ground.

 

The plan you should choose depends on your current needs. You can always upgrade later, but you don’t want to pick a plan above the resources that your website truly needs unless you’re expecting rapid growth. And if you notice you’re not getting the performance you’re used to, it’s probably time to contact our sales team today. Remember the 70/30 rule when you’re considering an upgrade.

Related Resources:

 

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How to Start an Online Store (in 9 Easy Steps) https://www.a2hosting.com/blog/woocommerce-create-online-store/ Wed, 10 Feb 2021 17:14:47 +0000 https://www.a2hosting.com/blog/?p=10097 Online shopping has changed consumer behavior forever. If you sell any products or services, you can generally benefit from selling them online. However, breaking into the world of e-commerce and …

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Online shopping has changed consumer behavior forever. If you sell any products or services, you can generally benefit from selling them online. However, breaking into the world of e-commerce and launching your own online store can be daunting.

Thankfully, with the right tools you can build a fast, reliable online store without having to write a single line of code. Using these tools, you can launch your e-commerce business and start collecting payments, with minimal effort and very few upfront costs.

In this article, we’ll show you how to launch an e-commerce store using WordPress and the popular WooCommerce platform. Along the way, we’ll share advice on how to maximize your sales, by prioritizing your store’s performance and Search Engine Optimization (SEO). Let’s get started!

Why You’d Want to Start an Online Store

Over the last few years, e-commerce has completely changed consumer habits. Today, online shopping is an indispensable part of the global economy, and online-only stores such as Amazon and eBay are some of the biggest names in retail. It’s difficult to even imagine a modern company that doesn’t offer customers the option to purchase products and services online.

In 2019, retail e-commerce sales worldwide amounted to $3.53 trillion, and 2020 seems set to be a record-breaking year for online retail. Throughout 2020, physical stores around the globe were forced to close in an attempt to help combat the COVID-19 pandemic. This caused online shopping to skyrocket, as consumers embraced e-commerce as a way to access goods and services in a safe environment. In June 2020, global retail e-commerce traffic stood at a record 22 billion monthly visits.

With more people shopping online than ever before, you could find a large audience for your e-commerce business. By launching your online store now, you can maximize sales while helping your customers access the goods and services they need, without the risks currently associated with in-person shopping.

Introducing the WooCommerce Platform

There are a number of e-commerce plugins available for WordPress. However, with over five million active installs, WooCommerce is one of the most popular e-commerce platforms.

Out-of-the-box, WooCommerce provides everything you need to build an engaging online store, sell products, and accept payments. This has made WooCommerce a popular choice among online stores of all shapes and sizes.

Today, WooCommerce is used by many big-name brands. Aeropress, Weber, and the All Blacks all rely on WooCommerce to power their online stores.

There’s also evidence to suggest that WooCommerce can help you build a successful e-commerce store. According to research, 28 percent of the top one million e-commerce stores use WooCommerce as their e-commerce technology of choice.

WooCommerce was originally developed by WordPress theme developer WooThemes. However, in 2015, WooCommerce was acquired by Automattic – the company behind WordPress – who run and operate WooCommerce today.

As an Automattic product, WooCommerce is a stable, reliable e-commerce solution that’s regularly updated. If you want to create an online store, it’s always worth considering WooCommerce.

Why Build Your e-Commerce Store With WooCommerce

As a free WordPress plugin, WooCommerce is accessible to organizations of all shapes and sizes. This includes startups and smaller businesses, who typically have tighter budgets than established enterprises. Using WooCommerce, you can launch an e-commerce store with minimal upfront costs.

WooCommerce has a range of features built-in, but it’s also extensible. If vanilla WooCommerce doesn’t meet all your needs, you can choose from a wide range of WooCommerce extensions.

If you can’t find the perfect extension ready-made, WooCommerce is open-source software. This means you can always modify or extend the WooCommerce code to suit your exact needs – or hire a coder to make these changes for you.

WooCommerce is also designed to be user friendly. Using WooCommerce, you can potentially build a professional e-commerce store without having to write a single line of code. If you have previous experience with WordPress, building a store using WooCommerce will likely feel intuitive and easy.

Collecting payments is one of the most important parts of running a successful e-commerce business. WooCommerce can securely accept cards, mobile wallets, and bank transfers. It also integrates with over 100 payment gateways including PayPal, Stripe, and Square.

Today, many customers shop on their smartphones and tablets. In 2017, $1.4 trillion of total retail e-commerce sales were made using a mobile device. In 2021, it’s estimated that mobile e-commerce could account for $3.5 trillion of total e-commerce sales.

If you’re going to maximize your revenue, it’s essential your e-commerce store is mobile-friendly. WooCommerce works across all devices, including smartphones and tablets. The WooCommerce team is also continuously improving the plugin’s performance for mobile. For example, WooCommerce 3.0 optimized the product gallery for mobile users, and added support for touch gestures.

How to Start an Online Store (In 9 Easy Steps)

In this section, we’ll show you how to build a complete e-commerce store, using WooCommerce and WordPress. As promised, you won’t have to write a single line of code. Let’s dive in, and start your e-commerce business!

  1. Choose the Right Web Hosting Provider

Your choice of hosting provider has the potential to make or break your e-commerce business. Downtime is always bad news, but for e-commerce stores downtime can mean an immediate drop in sales. To avoid downtime, we recommend opting for a provider that offers an uptime guarantee.

Performance is another crucial factor, as today’s consumer isn’t willing to wait around. Amazon calculated that a page load slowdown of just one second would cost them $1.6 billion in lost sales each year.

Performance can also impact your e-commerce store’s SEO. In particular, it can affect how quickly crawlers can index your content and serve it to customers. If your hosting provider doesn’t prioritize speed, your latest products and special offers may not even appear in Google’s search results for a significant period of time.

Google also uses page speed as a ranking factor in both its desktop and mobile search results. Research indicates that 39 percent of online purchases are influenced by a relevant search. Where your store appears in Google’s search results can have a huge impact on your sales and revenue.

There are many factors that can impact your site’s performance. However, your choice of hosting provider is one of the most important decisions you can make, particularly at this early stage.

At A2 Hosting, we take performance seriously. That’s why we’ve created a series of e-commerce hosting plans that are optimized for WooCommerce. These plans can deliver 20X faster page loads than competing WooCommerce hosting providers.

2. Set up WooCommerce

After activating the WooCommerce plugin, you’ll encounter a Welcome to WooCommerce screen. This is the WooCommerce configuration wizard, which is the quickest and easiest way to create a basic e-commerce store. By completing the wizard’s various screens, you can fast-track through much of the initial configuration, and get your e-commerce business off to a strong start.

If you accidentally dismiss the Welcome message, don’t panic! You can simply select WooCommerce from WordPress’ left-hand menu. WordPress will now display a list of all the steps required, in order to successfully complete the initial WooCommerce configuration.

WooCommerce's store setup menu.

You can now work your way through this list, by clicking each item in turn and following the onscreen instructions. Once you’ve successfully completed each task, it’s time to progress to the next step.

3. Add Extra Payment Gateways

As part of the setup process, WooCommerce will prompt you to add a payment gateway. A payment gateway enables customers to pay for goods and services using a payment system such as PayPal. By default, WooCommerce supports a number of core payment gateways. However, you can also add payment gateway extensions.

As part of the initial setup process, WooCommerce should prompt you to add at least one payment gateway. However, to maximize revenue we recommend offering at least two payment gateways.

There’s no guarantee all your customers will have access to the same payment gateway. Some gateways may also experience downtime. If you only support a single gateway, you’ll be unable to process payments until that gateway is back online. This could result is missed sales, and a significant amount of frustration on behalf of your customers.

Payment gateways may also have varying rules, regulations, and associated charges. Depending on factors such as geographical location, some payment gateways may represent better value for you and your customers.

You can enable additional payment gateways, by navigating to WooCommerce > Settings and then selecting the Payments tab. This screen displays all the payment gateways WooCommerce supports.

WooCommerce supports multiple payment gateways, including PayPal.

To add a payment gateway, click its accompanying Set Up button. This will open a menu where you can configure your chosen gateway. For example, if you’re configuring PayPal you’ll need to enter your PayPal email address and PayPal API credentials.

Once you’ve configured your payment gateway, select Save Changes. You can then enable the payment gateway by pushing its accompanying slider into the on position.

You can repeat these steps to enable multiple payment gateways. Just be wary of offering too much choice, as a list of unfamiliar payment options could potentially confuse your customers.

4. Create Your Product Categories

Product categories are an important way to organize your products, and help visitors find the items that matter to them. To ensure your e-commerce site is easy to navigate, it’s worth taking the time to define your product categories in advance.

You can always create more product categories as your store grows. However, by defining some product categories now, you can lay the foundations for an organized, logical e-commerce store.

To create a product category, navigate to WooCommerce > Categories. In Add New Category, enter the name of the parent category that you want to create.

Creating product categories in WordPress.

In Description, provide a description for this particular category. By adding a description to each product category, you can help search engines such as Google understand your site’s content, and rank it appropriately. Relevant, keyword-rich product descriptions can also help boost your Search Engine Optimization (SEO).

Once you’re happy with the information you’ve entered, select Add New Category. Rinse and repeat to create multiple categories.

You may also want to create product subcategories. For example, you might create a Clothing category consisting of Sweatshirt, T-shirt, and Jeans subcategories. To create a subcategory, open the Parent Category drop-down. You can then select the parent category that you want to assign to this subcategory.

5. Create Shipping Zones and Shipping Methods

If you’re going to physically ship products to your customers, it’s important to create at least one Shipping Zone. A Shipping Zone might be a country, region, or even a specific zip code where you ship your items. Your customers will see only the shipping methods that are available for their zone.

To create a shipping zone, navigate to WooCommerce > Settings > Shipping. You can then select Add shipping zone.

WooCommerce shipping zone settings.

Give your zone a name, choose a region, and select Add shipping method. WooCommerce supports several shipping methods by default, including free shipping.

According to a recent survey, almost half of consumers prefer stores that offer free shipping. What’s more, 77 percent identify free shipping as the most important factor when making purchasing decisions. To drive conversions, you may want to offer free shipping when certain conditions are met.

WooCommerce also provides a local pickup option. This is great if you’re selling bulky items that are expensive to ship, or you anticipate lots of local trade. Note that if you offer local pickup then store base taxes will apply regardless of the customer’s address.

Make your selection, then click Add shipping method. You can repeat these steps, to create multiple shipping zones.

WooCommerce's shipping zones.

By default, WooCommerce generates the following option: Locations not covered by your other zones. If no appropriate zone is found, WooCommerce will default to this shipping zone. You can edit or delete this zone, as required.

You can also add more shipping options, using a WooCommerce shipping plugin. These plugins give your customers more options, and some even integrate with well-known shipping services such as DHL. Some popular choices include WooCommerce ShipStation Integration, and Advanced Shipping.

6. Create Your First WooCommerce Product

It’s time to stock those shelves! To create a product, select Products > Add New from WordPress’s left-hand menu. You can then give this product a name, enter a description, and upload some images that represent the item or service you’re selling.

Next, open the Product data drop-down menu and specify the type of product you want to create. Here, you have a few choices. WooCommerce supports simple products, which are defined as products that are shipped and have no options. The opposite of a simple product is a variable product. A variable product has multiple options, for example a coat that’s available in different sizes and colors.

A grouped product is a collection of related items. Finally, an external/affiliate product is sold on a third-party website, but featured on your e-commerce store.

The next steps will vary, depending on the type of product you’re creating. For example, if you select Grouped product, you’ll be prompted to enter the product’s Stock-Keeping Unit (SKU). This is a unique string that represents this product in your e-commerce store. Alternatively, if you select Simple Product, you’ll be prompted to specify whether this product is downloadable.

The e-commerce product settings menu.

After creating your product, it’s time to set your price. You can specify the everyday, non-sale price in the Regular price field.

You can now assign this product to at least one category, and add product tags. Both of these elements are essential for helping visitors navigate your store, and find the exact items they want to buy.

7. Create an Inventory and Stock Notifications

At this point, we’ve entered some basic information about our product. However, before we go ahead and publish the product, it’s a good idea to perform some stock management. This involves entering the total number of units currently in stock, and configuring some optional low stock warnings.

Stock management ensures you know when to order more stock. It also helps you avoid unpleasant situations, where you have to explain to customers that the product they’ve just paid for isn’t actually in stock.

To start, select the Inventory tab and create an SKU for this product. You can then enter the number of units you currently have in stock.

WooCommerce's inventory menu.

WooCommerce can email you when you’re running low on stock. If you want to receive these notifications, select the following checkbox: Enable stock management at product level. In Low stock threshold, specify the point where you’d consider this product to be approaching low stock.

Creating low stock notifications with WooCommerce

By default, WooCommerce doesn’t allow for back orders. However, back orders can help you secure sales, even when an item isn’t currently available. This can be particularly useful during peak retail seasons, where it’s generally accepted that some items may be temporarily out of stock.

If you want to permit back orders, open the Allow back orders drop-down. You can then select either Allow or Allow, but notify customer. If you choose the latter, the product page will display an Available on back order notice. The customer can then decide whether to purchase this product, fully aware that it’s not currently in stock.

8. Build an eBay-Style Product Menu

To drive conversions, your customers should be able to find their perfect product, in just a few clicks. WordPress supports a range of navigational menus. However, drop-downs are particularly popular, as selecting a parent category displays all the associated product subcategories. This is exactly what we see with many popular e-commerce sites, including eBay.

The eBay e-commerce website.

By default, you can’t add product categories to a WordPress menu. To enable product categories, select Appearance > Menus > Screen Options. You can then select Product Categories.

WordPress screen option settings,

Next, scroll to the Add menu items section. You can now add product categories to your WordPress menus.

A WordPress product category menu.

Since we’re creating a drop-down menu, position each subcategory beneath its parent. You can then grab each child category and drag it slightly to the right, so it appears indented beneath its parent.

Creating a e-commerce product menu, in WordPress.

You can now create your menu, as normal. To ensure this menu appears across your entire e-commerce store, we recommend setting it as your top menu.

9. Boost Your Revenue With Related Products

As an e-commerce store, you’ll naturally want to push customers towards purchasing additional products, or more expensive alternatives. One method is to display related products.

Related products, in a WordPress e-commerce store.

WooCommerce tries to generate related products automatically. However, you can often get better results by linking products manually. To start, navigate to Products > All Products. You can then open any product for editing, and select its Linked Products tab.

WooCommerce's linked products menu.

You can define two types of linked products: ‘upsells’ and ‘cross-sells’. Upsells are typically more expensive alternatives, whereas cross-sells are complimentary items. For example, potential cross-sells for a laptop might include a Bluetooth mouse, or a laptop bag.

Conclusion

If you sell products or services, chances are your customers are already online and looking to make a purchase. If you aren’t offering your goods via an e-commerce platform such as WooCommerce, you could be missing out on sales.

When building your online store, we’d recommend paying particular attention to your product tags and categories. These elements are often overlooked, but are vital for Search Engine Optimization (SEO).

To climb Google’s search engine rankings, it’s also important to choose the right hosting provider. By opting for a hosting package that delivers high performance and an uptime guarantee, you can give your store the best possible chance of attracting a large volume of traffic, and securing lots of conversions.

Image credit: freestocks.

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How to Make Money With Reseller Hosting https://www.a2hosting.com/blog/make-money-with-reseller-hosting/ Thu, 19 Nov 2020 15:20:44 +0000 https://www.a2hosting.com/blog/?p=9993 Many businesses have already embraced reseller hosting as a way to diversify their income. For others, reseller hosting has helped them launch a new business venture, with minimal setup costs. …

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Many businesses have already embraced reseller hosting as a way to diversify their income. For others, reseller hosting has helped them launch a new business venture, with minimal setup costs. However, this area can also be hugely competitive.

If you’re going to earn money from reseller hosting, you need to get ahead of the competition. This means offering the right services to the correct customers, with strong branding and a consistent marketing message.

In this article, we’ll cover all of these points. If you’ve been debating whether to start your own reseller hosting business, we have a ten-step plan to turn reseller hosting into a profitable online venture. Let’s get started!

A Brief Overview of Reseller Hosting

As a hosting reseller, you’ll purchase a hosting package from an established hosting provider. You’ll then divide these resources into smaller hosting packages, and sell them to your customers for a profit.

As a business, it’s a bad idea to depend on a single revenue stream. By adding hosting services to your repertoire, you can diversify your income and protect your business against fluctuations in the market. After all, just because your flagship product is in high demand now, doesn’t mean it’ll be flying off the shelves forever.

In today’s market, it’s difficult to think of an organization that doesn’t need a website. If you have an existing customer base, you already have an audience for your hosting services. In this way, reseller hosting can help you maximize your revenue without the added expense of acquiring new customers.

As a reseller, you can generate additional income while also eliminating the upfront costs typically associated with launching a new business venture. This includes purchasing servers and software licenses, and configuring your own network. It also removes many of the ongoing costs, including hiring staff to manage your hosting infrastructure, and repairing broken hardware.

Reseller hosting can be effective for building long-term relationships with your existing customers. Since it’s a subscription-based service, hosting can transform one-off or occasional purchases into loyal, repeat customers. In the best case scenario, reseller hosting will provide your business with a reliable, recurring revenue stream that lasts for years.

How to Make Money With Reseller Hosting (10 Ways)

You now know the answer to the question: What is reseller hosting? Next, let’s find out how you can turn reseller hosting into a lucrative sideline, or even an entirely new business venture. Here are ten tips for making money with reseller hosting.

1. Find Your Relevant Niche

Becoming a successful hosting reseller isn’t about competing with the big hosting providers. These established companies are often in a position to provide highly competitive pricing. They also have the funds to target a large, diverse customer base.

Many successful hosting resellers target a niche audience. By focusing on a specific audience, you can create services, features, and marketing that speaks to the deep needs of your chosen niche.

As such, your potential revenue may be smaller as a niche hosting provider. However, you’re not trying to compete with the big hosting companies. This means your costs should be lower – which is great news for your profit margins.

When deciding who to target, it’s important to find a niche that’s large enough to sustain your business. Here, it may help to use a tool such as Google Trends. Using Trends, you can gauge how many people are searching for keywords related to your potential customer base.

The Google Trends dashboard.

You should also pay attention to the areas where relevant searches are originating. You may be able to increase your appeal, by adding a local slant. For example, if a large number of relevant searches originate from the Florida area, you can incorporate this location into your branding.

2. Plan for Future Expansion

Targeting a niche audience can help you reduce costs, while improving the customer experience. However, if you get too specific, you’ll limit your future growth opportunities.

You may have already chosen your niche. However, before committing to this niche it’s smart to consider future expansion opportunities. One solution is to transition into new niches as your business grows. This might involve expanding into related industries, or related locations.

For example, your business might target local restaurants that require web hosting. This is great for positioning yourself as an expert in the local hospitality industry. However, eventually you may struggle to find new customers who fit this very specific demographic.

In this scenario, you might expand your geographical reach to include restaurants in neighboring cities and states. Alternatively, you might target other segments of the hospitality industry, such as local hotels, gyms, and theaters. When identifying expansion opportunities, it may help to refer to Google Trends.

By planning your businesses’ future now, you can ensure you’re targeting a niche that has growth potential. If you need to adjust your niche, it’ll be far easier to make these changes now, rather than waiting until after you’ve launched your business.

3. Position Yourself in the Market

Once you’ve found your niche, it’s time to identify what they want from a hosting provider. To help you understand the needs of your target audience, you should examine the providers already operating in your chosen niche.

Wherever possible, try to identify at least five competitors who are targeting your future customers. You can then examine the products and services they offer, and their price points.

These are your direct competitors. To stand out from the crowd, you can either offer hosting that’s more budget-friendly, or present yourself as the premium option. Of course, the latter might involve offering more resources, unique features, or a higher standard of customer service.

You should also gauge the size of your direct competitors, and the resources available to them. It’s possible that established providers may already be targeting your chosen niche. In this scenario, you may decide to further refine your target audience. For example, if there’s fierce competition for local e-commerce sites, you could narrow your focus to local affiliate sellers, wholesale retailers, or business-to-business sellers.

4. Choose the Right Hosting Provider

As a hosting reseller, your services are completely dictated by your hosting provider. Choose the right provider for your business, and you’re off to a strong start.

For the best results, you should find a hosting provider that closely matches the resources and features your customers need, without providing any unnecessary added extras. It may be tempting to opt for the provider offering the latest features, or uncapped resources such as bandwidth, memory, and disk space. However, this doesn’t represent good value for money if your customers don’t actually need these features and resources.

If you’re launching a new business, it can be difficult to predict what your target audience might need. Here, it can help to study your competitors. You can also opt for a provider that offers a range of bandwidths.

When choosing a provider, we’d also recommend paying attention to uptime. If your hosting provider’s servers go down, it’ll take all of your customers’ websites down with it. According to Gartner, unscheduled downtime can cost a company as much as $5,600 per minute.

A recent study by Moz also found that intermittent 500 internal server errors can cause issues with tracked keywords. Choose the wrong hosting provider, and your customers may see a drop in their Search Engine Optimization (SEO) after switching to your reseller business.

Wherever possible, we’d recommend opting for a provider that offers an uptime guarantee. You should also check the provider’s reputation amongst customers, including their rating on third party review sites such as TrustPilot.

A2 Hosting's Trustpilot rating.

When you have a network of customers relying on your hosting services, it’s also vital that you can contact your hosting provider 24/7. Ideally, your chosen hosting provider should be contactable via multiple channels, and provide self-help resources including a detailed knowledge base.

5. Create a Strong Brand

Your branding should reflect your chosen niche, and communicate what makes you unique. By creating a consistent message that runs through your entire branding, you can clearly communicate who you’re targeting, and what you have to offer.

By creating a clear, consistent brand now, it’ll be easier to market your business in the future. Strong branding can also help obscure your identity as a hosting reseller.

There are some misconceptions surrounding hosting resellers. Some customers believe they can get a better experience, by cutting out the middleman and purchasing directly from your provider. Other customers may believe that reseller hosting is more expensive, since both the provider and the reseller have to earn a profit.

At A2 Hosting, we provide extensive white labelling functionality. Our resellers can use these features to re-brand all of our A2 Hosting products and services.

The WHM dashboard.

Our white labelling options include customizing your customers’ cPanel accounts, your nameservers, and even your billing software. By taking advantage of these features, you can build a strong brand identity.

6. Launch Your Reseller Hosting Business

Once you’ve chosen your provider, the next step is creating your hosting packages. This process can vary, but at A2 Hosting all our reseller accounts include Web Host Manager (WHM) as standard.

WHM is an essential tool for managing any reseller hosting business. You can use WHM to perform important tasks, including creating client accounts, monitoring bandwidth usage – and creating your web hosting packages.

To create a package, log into the WHM console and select Add a Package. You can then specify the resources that you want to include in your hosting package.

You’ll also need a way to get your hosting packages in front of potential customers. If web hosting is a natural extension of your current services, you might add a landing page to your existing WordPress website. It’s possible to create landing pages using WordPress’ built-in features. However, you may find it easier to create beautifully-designed landing pages, using a dedicated page builder such as Elementor.

Another option is to launch an e-commerce store dedicated to your web hosting business. When it comes to selling products and services online, WooCommerce is a hugely popular option.

7. Excel at Customer Support

As a smaller hosting provider, your customer support has the potential to make or break your business. Provide a high level of customer support, and you’ll stand out from your direct competitors – and potentially even the major hosting providers.

Happy customers can be the best way to advertise your business. Today, it’s difficult to think of an organization that wouldn’t benefit from an online presence. In a world where everyone needs web hosting, every satisfied customer could potentially recommend your company to a huge number of people. To grow your business, it’s essential to provide a good customer experience.

The best customer support starts as soon as someone lands on your website. If they have questions then it should be easy for them to get answers. This might involve posing their questions via live chat, or researching the answers themselves using self-help resources such as FAQs.

Ideally, there should be multiple ways to contact your customer support. This might include telephone support, live chat, and a dedicated ticketing system.

A ticket, created using Awesome Support.
You can create a ticket system using plugins such as Awesome Support.

Some customers may prefer to find answers for themselves. For these customers, you should provide self-help support. Popular self-help resources include a wiki, or a knowledge base. There are plenty of WordPress plugins that can help you build an effective knowledge base, including Echo Knowledge Base.

However, it’s important not to over-promise and under-deliver. It’s far better to offer a few support options and provide excellent customer service across these limited options, than to offer inconsistent support across all channels.

If you’re an A2 Hosting reseller, you can display information about how to contact customer support, as part of the customer’s cPanel account. This ensures your customers know exactly where to turn if they ever encounter an issue.

8. Connect With Your Ideal Customer

When you focus on a specific niche, you can market your business more effectively. Instead of marketing to everyone (which rarely works), you can concentrate on connecting with a specific target audience.

First, it’s a good idea to determine whether there are any platforms, websites, publications, or other channels that target your ideal customer. These niche channels will usually have a smaller audience, which helps reduce your marketing costs. There should also be a strong correlation between the channel’s audience and your ideal customer. This means the Return On Investment (ROI) for these marketing activities will likely be very high.

9. Do Your (Keyword) Research

Targeting a specific niche also makes it easier to market your business using tools such as Google AdWords. Keyword research can often reveal keywords that strongly relate to your business and target audience, but have very low competition. This can help get your adverts in front of your ideal customer, at minimal cost.

To create Google Ads, you’ll need to sign up for a Google Ads account. You can then access the Keyword Planner, and research keywords that are related to your business. You can also filter these keywords according to search volume and level of competition.

As a smaller or newer hosting provider, we recommend avoiding popular keywords, as these tend to be hard to rank for. Instead, it’s a smart move to focus on keywords that have a decent search volume and low competition.

There are many more factors that go into marketing your business. When creating a marketing plan, it may help to ethically ‘spy’ on your competitors. For example, you can review a competitor’s marketing activities, using tools such as SEMrush or SimilarWeb. This may involve gaining an insight into your competitors’ SEO strategies, and much more.

10. Monitor Your Site’s Performance With Google Analytics

At this point, your website is up and running and you’re actively promoting your hosting services. This is a great start, although to grow your business you’ll need to continuously monitor its performance.

By consulting key metrics, you can identify content, actions and campaigns that aren’t delivering your desired results. You can then remove these activities from your business plan. On a more positive note, you can identify the actions that are delivering the results you want. You can then focus more time and effort into these activities.

You can monitor your website’s performance, using analytics platforms. Using analytics data, you can make more informed decisions about the future of your marketing campaigns, and even the future of your business in general.

There’s lots of analytics platforms that you can use to monitor your website, but Google Analytics is one of the most popular. Platforms such as Google Analytics provide access to metrics that are critical to your businesses’ success, including bounce rate, traffic sources, and conversions.

The sheer amount of data in platforms such as Google Analytics, can be overwhelming at first. To start, we’d recommend focusing on your overall traffic, and time spent on site. These two metrics provide an insight into your ability to attract visitors, and your ability to keep them engaged with your content.

It’s also a good idea to monitor your primary sources of traffic. This can help you identify any third parties or platforms that are supplying you with a significant amount of traffic. You can then invest more time and effort into nurturing these sources.

Conclusion

Turning reseller hosting into a profitable business isn’t always easy. However, many people have already successfully added hosting to their offerings, and have even launched entire businesses dedicated to reselling hosting services.

The ten-step plan we’ve given you in this article is a great start for making money from your new business venture. Of course, identifying a niche audience with lots of room for future growth is one of the first steps to take. Also, building and marketing your brand as a respected hosting provider in your own right is key to success.

As a hosting reseller, the service you provide to your customers is ultimately dictated by your hosting provider. If you’re going to make money with reseller hosting, it’s important to choose the right provider. This will vary between businesses, but we recommend opting for a reseller provider that offers an uptime guarantee, prioritizes performance, and provides 24/7 customer support.

Image credits: Pexels.

How to Make Money With Reseller Hosting

Reseller hosting is a great way to earn extra revenue, but it’s also a competitive industry. These ten tips will help you get ahead of the competition!

The post How to Make Money With Reseller Hosting appeared first on The A2 Posting.

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Affiliate Programs vs. Reseller Hosting: Which Should You Use? https://www.a2hosting.com/blog/hosting-affiliate-programs-vs-reseller-hosting/ Thu, 14 Feb 2019 11:43:40 +0000 https://www.a2hosting.com/blog/?p=6243 When operating a web design and/or development business, you have the option to offer additional services to your clients. Affiliate programs and reseller hosting are two popular options – but it …

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When operating a web design and/or development business, you have the option to offer additional services to your clients. Affiliate programs and reseller hosting are two popular options – but it can be difficult to determine which one is the best fit.

Hosting affiliate programs are when a hosting company pays you a commission for any sales they make through your website. Reseller hosting, on the other hand, refers to the selling of hosting plans alongside your current services. Deciding whether to pursue one or both of these avenues depends on the needs of you and your clients.

In this post, we’ll cover the key differences between hosting affiliate programs and reseller hosting. We’ll also talk you through how to pick the most beneficial option. Let’s get started!

An Introduction to Reseller Hosting

Reseller hosting plans enable you to use a third-party provider’s servers to sell hosting plans. You’ll usually pay a monthly fee that depends on the amount of resources you’re renting, and you can charge your clients whatever you like in turn.

Here at A2 Hosting, we offer a number of competitive reseller hosting plans:

The different reseller hosting plans available on A2 Hosting.
There are a number of benefits that come with reseller hosting, especially if you’re in the business of building or designing websites. For example:

  • Reseller hosting can ensure a more steady secondary income. This can be vital, particularly in months where you don’t have as many new projects.
  • It’s also an easy way of further expanding your existing business. By offering hosting along with the websites you build, you provide extra value (and a better experience) for your clients.

However, it’s important to remember that with reseller hosting, you’ll need to offer continued support to your clients. Web hosting can be a demanding line of work, so you’ll need to be prepared to put some effort in over the long term.

Additionally, the quality of the service you provide will only be as good as the hosting provider you work with. Therefore, you’ll want to take your time and find the best available option.

If you feel this may not be the most viable choice for your business, don’t worry. You also have the option to become part of an affiliate program, which comes with its own set of advantages and drawbacks.

Hosting Affiliate Programs in a Nutshell

Hosting affiliate programs still involve the selling of plans, but in a different way. Instead of offering your own plans, you simply advertise the services of your chosen hosting provider.

More specifically, as an affiliate marketer you’ll include one or more links to the hosting provider on your website, or offer them directly to clients. Every time someone uses one of your links to purchase a hosting plan, you’ll receive a commission. The amount can vary, depending on the individual hosting provider.

The key benefits of hosting affiliate programs include:

  • You don’t need to provide any further support to those who buy a hosting plan. This means you aren’t responsible for their experience, or any further assistance they may need.
  • By extension, you won’t need to put in the same number of hours as you would with reseller hosting. Plus, joining an affiliate program is free – you’ll just need to be approved by the provider. This makes affiliate marketing an inexpensive and largely passive source of income.

On the other hand, while affiliate programs are a great way of making some extra money, they don’t really offer the opportunity to grow your business. Reseller hosting enables you to branch your existing business out into the hosting world. Becoming an affiliate is more about monetizing your website.

You also have less control over the hosting service that’s provided to your clients. Therefore, you need to make sure you choose a reliable provider if you decide to go this route.

How to Pick the Best Option for Your Business

Since both reseller hosting and affiliate programs have their merits, it can be difficult to determine which is a better fit for your business, as well as the needs of your clients. The best way to do so is by comparing both kinds of services directly.

A key aspect to consider is the amount of time it takes to make each venture successful. While it can be more lucrative in the long run (for both you and your clients), reseller hosting also requires more work than affiliate programs do.

If you’re debating whether to offer these services, it’s likely you have an existing business that also needs your attention. You’ll want to bear this in mind when making your decision. Do you have sufficient time and resources to make reseller hosting work? If not, joining an affiliate program may be the better strategy.

Affiliate programs are also free to join. With a reseller plan, you’ll need to pay a monthly fee to your hosting provider. However, this cost can be justified by the fact that reseller hosting usually offers a significantly higher payout for sales – depending on how you price your plans. Overall, reseller hosting gives you more control over the service you offer.

Finally, don’t forget to consider the needs of your clients. It’s important to select a service you know they’ll actually benefit from. For example, if you’re a software developer, are you well-equipped to support your clients over time, or would you prefer to send them to a host you trust and earn a commission? Remember, your clients are the ones who will keep your new venture afloat, so offering value to them should be your primary goal.

Conclusion

If you work with websites,  your clients are going to need hosting. Both hosting affiliate programs and reseller hosting help you provide that service. However, it’s important to ensure that you’re using the right option for your business’ needs.

In a general sense, reseller hosting is better suited to those who have enough time and resources to make it a success. Hosting affiliate programs, on the other hand, are useful for businesses that prefer to simply direct clients to a suitable provider, and earn a commission at the same time.

Image credit: Flickr.

The post Affiliate Programs vs. Reseller Hosting: Which Should You Use? appeared first on The A2 Posting.

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