Continue reading "Essential Features to Look for in Blogging Platforms"
The post Essential Features to Look for in Blogging Platforms appeared first on The A2 Posting.
]]>As a beginner, you’ll want a blog hosting platform that’s simple and user-friendly yet powerful enough to grow with you. But with so many options out there, how do you choose the perfect one?
In this article, we’ll cover the top features you need to look for in a blogging platform, compare popular options like WordPress, Squarespace, and Wix, and discuss the benefits of hosting with a dedicated provider.Â
From cost and customization to control and scalability, each of these elements plays an important role in the success and growth of your blog:
Balancing cost with features is crucial when selecting a blogging platform. While there are plenty of free and cheap options available, not all of them offer comprehensive tools or flexibility.Â
If you’re a beginner, you’ll want to prioritize your budget, but also keep in mind that you may need to upgrade as your blog grows. Look for platforms that offer scalable pricing options, so you can adjust your plan as needed without breaking the bank.
By choosing a responsive and professional-looking theme, you can make a great first impression on your readers.Â
Setting up your website is much easier if you have access to pre-built themes and templates. Instead of starting from scratch, you just need to choose a theme that fits your niche and customize it to match your branding. Platforms that offer a wide range of customization options, including the ability to change colors, fonts, and layouts, will be your best bet.Â
When your blog grows, you may need to add new pages or sections. Being able to reuse templates simplifies this process, allowing you to maintain a consistent look and feel across your site.Â
The content editor is where you’ll spend most of your time creating and formatting your blog posts, so choose a platform with a reliable editing system.Â
WordPress is a popular choice for its user-friendly editor that’s perfect for beginners and experienced bloggers. With a wide range of formatting options and customization features, WordPress makes it easy to create engaging and visually appealing content.Â
When you start blogging, you’ll need plenty of storage for all your multimedia content. That’s why it’s important to choose a platform that offers scalable storage options so you can upgrade your blog’s storage capacity without having to switch to a different platform.Â
To ensure scalability, opt for a platform that offers Solid-State Drive (SSD) and Non-Volatile Memory Express (NVMe) storage options. These types of storage offer faster performance, which can help your blog load faster and improve the user experience.Â
To protect your content and your readers’ information from threats like data breaches and malware, you’ll need to adopt some essential security measures.Â
For starters, a free Secure Sockets Layer (SSL) certificate is a must-have for every blogger. This certificate encrypts the data between your blog and your readers’ devices, ensuring that any sensitive information is protected.
Another essential security feature is protection against DDoS attacks, which can overwhelm your blog with bot traffic, causing it to crash or become unavailable. By having security measures in place to prevent DDoS attacks, your blog remains accessible, even during high-traffic periods.Â
Security features also play a crucial role in building trust with your readers. If your blog isn’t secure, it can damage your reputation and discourage readers from visiting your site.Â
Once your blog is live, you might find yourself wondering how to attract the right visitors. That’s where Search Engine Optimization (SEO) comes in.Â
SEO is all about optimizing your blog to rank higher in search engine results, which can bring you more traffic. But SEO can be a bit tricky to navigate, especially for beginners.Â
That’s why you should choose a blogging platform that offers SEO features, such as customizable meta tags, SEO-friendly URLs, and sitemap generation. These features can help you optimize your blog for search engines and improve your visibility online.Â
When you start a blog, there’s no way to tell how much it’ll grow or how much traffic it might receive. Therefore, it’s crucial to choose blog hosting platforms that prioritize scalability and can easily accommodate more traffic as you grow.Â
Opting for scalable hosting solutions means you’ll never have to worry about website downtime or losing visitors due to other technical issues.Â
Extensions and integrations can really take your blog to the next level, as they allow you to add new features and functionality.Â
One of the great things about platforms like WordPress is their vast ecosystem of plugins. These plugins cover every functionality you can imagine, from SEO and analytics to eCommerce and social media. Some useful plugins for bloggers include:
Analytics offer valuable insights into your audience’s behavior, giving you the power to make data-driven decisions about your content strategy.Â
By using analytics to track your blog’s performance, you can identify trends and patterns using real-time data, such as which types of content are most popular and which times of day your audience is most active.Â
Many blogging platforms, including WordPress, provide robust analytics support and integrations, allowing you to track your blog’s performance easily.Â
Monetizing your blog can be a great way to earn income from your content. For instance, you can display ads on your blog to earn money based on clicks or impressions, or collaborate with brands to create paid posts.Â
One of the most straightforward ways of monetizing your website is to set up an eCommerce store. For example, if you’re using WordPress, you’d achieve this by installing the WooCommerce plugin, which integrates with various payment gateways and other extensions. This way, you can easily sell products and services directly from your website and set up different pricing structures, such as one-time payments and subscriptions.
To help you find the perfect platform for your blogging needs, we’ve put together a list of the best blogging platforms and highlighted their unique features.Â
WordPress Homepage
WordPress is a popular platform for bloggers of all skill levels. Its extensive range of themes, plugins, and customization options cater to various blogging needs, making it a versatile choice for building a WordPress site. Additionally, the platform’s large community provides constant support and updates.Â
Top features:Â
Drupal Homepage
Drupal is the top choice for bloggers who need advanced customization. Although it may have a steeper learning curve than other platforms, developers favor Drupal for its scalability and adaptability, making it ideal for large projects and growing blogs.Â
Top features:Â
Joomla Homepage
Joomla strikes a balance between WordPress’s ease of use and Drupal’s complexity. It’s perfect for bloggers wanting more flexibility than what WordPress provides but without diving into Drupal’s intricacies. With its user-friendly interface and strong community support, Joomla is a reliable choice.Â
Top features:Â
Wix Homepage
Wix is famous for its drag-and-drop simplicity, making it perfect for beginners or those who aren’t as familiar with technical aspects. It offers a variety of stunning templates and integrated features, simplifying the process of setting up a blog. However, keep in mind that its customization options are more limited compared to other platforms.Â
Top features:Â
Squarespace Homepage
Known for its beautiful designs and user-friendly interface, Squarespace is a great choice for bloggers who value aesthetics and want a polished, professional-looking website without having to worry about the technical details. However, you may find its customization options are more limited than other platforms.Â
Top features:Â
Weebly Homepage
Similar to Wix, Weebly is an easy-to-use platform that offers a drag-and-drop functionality. It’s perfect for beginners and small-scale bloggers who prioritize simplicity and ease of use over advanced features. However, it’s not as flexible or customizable as other platforms.Â
Top features:Â
Ghost Homepage
Ghost is a minimalist platform designed specifically for bloggers and publishers. Its clean interface and focus on content make it perfect for writers who want to prioritize their writing without getting distracted by complex features.Â
Top features:Â
Substack Homepage
Compared to other blogging platforms, Substack is a unique choice because it’s mainly designed for newsletter publishing. With its straightforward setup and integrated payment options, Substack is perfect for bloggers who want to monetize their content through email subscriptions. However, it doesn’t let you customize your website like other blog hosting sites.Â
Top features:Â
While you can’t go wrong with any of the platforms we’ve covered above, WordPress is the ideal choice for most people, especially beginner bloggers. It offers the best balance of features, affordability, and user-friendliness compared to WordPress alternatives like Drupal and Joomla.Â
Here are a few reasons why WordPress is the best platform for beginners and experienced bloggers alike:Â
WordPress Gutenberg Editor
While blogging platforms like Wix, Weebly, and Squarespace automatically host your website, others like WordPress, Drupal, and Joomla require a separate hosting solution. This means you’ll need to buy a plan from a hosting provider, which will offer allocated server space to install your preferred blog hosting platform and set up your website.Â
Though this might seem like an extra step, it’s actually an advantage, and it’s one of the reasons why we recommend choosing platforms like WordPress.Â
Hosting providers specialize in optimizing server performance, ensuring fast page loading times, reliable uptime, and robust security measures. By hosting your blogging site with a reputable provider, you can get effortless integration, automatic updates, and dedicated support, freeing you from technical hassles and allowing you to focus on creating content.Â
When you choose a hosting provider, you also get additional features and services tailored to bloggers, such as one-click software installation, domain registration, SSL certificates, automated backups, and advanced analytics tools. These features streamline the blogging process, enhance site functionality, and improve user experience, which contribute to the success and growth of your blog.
Another major consideration is scalability. As your blog grows, you’ll begin to receive more traffic, and your website should be able to handle it. Using a hosting provider with tiered plans ensures that bloggers can scale their resources up or down as required, ensuring that the blog can handle increased traffic without experiencing downtime or slow loading speeds.
“Hosting is a vital aspect of blogging that should not be overlooked. A reliable hosting provider can make a world of difference in terms of site speed, security, and user satisfaction.â€Â
– Corey Hammond, A2 Hosting
A2 Hosting Blog Hosting Page
With A2 Hosting, you can bring your blog to life without worrying about the technical details.Â
Whether you’re a beginner or an experienced blogger, our shared web hosting plans are more than powerful enough to meet your needs, and they start at extremely low prices. If you’re set on using WordPress as your CMS, consider our managed WordPress hosting, which includes pre-installed WordPress and various WordPress-specific features such as the A2 Optimized plugin, which offers features such as CAPTCHA, image compression, and caching.Â
Take a look at some of our standout features:Â
And, if anything goes wrong, our 24/7/365 in-house Guru Crew will be on hand to support you.Â
One of our satisfied customers, Jairo A., said, “The customer service at A2 Hosting is amazing. Whenever I have a question, I can find the answer within minutes. The experience has always been pleasant, and I can’t recall a time when my server was down or had a problem. My website has always been up and running even in the middle of an outage, something none of my other competitors can do.”
Ready to start your blogging journey? Check out A2 Hosting’s blog hosting solutions today!Â
Absolutely! Many bloggers earn a living through their blogs by monetizing with ads, sponsored posts, affiliate marketing, or selling their own products or services. It takes time and effort to build a successful blog, but with dedication and a clear strategy, it’s possible to make a profit.Â
At their core, both are blogging Content Management Systems (CMS), but there are distinct differences between WordPress.org and WordPress.com. WordPress.org is a self-hosted platform that offers more customization and flexibility, while WordPress.com is a fully-hosted platform that’s easier to get started with but has limited features. With WordPress.org, you have more control over your blog’s design, functionality, and monetization options.Â
The best blogging platform will depend on your specific needs and goals. WordPress is a popular choice due to its flexibility, customization options, and a large community of users and developers. Other options include Wix, Squarespace, and Ghost.Â
WordPress powers more than 40% of websites, so it’s a highly recommended choice. To host a WordPress blog, you’ll need to choose a hosting provider that offers reliable and secure hosting services.
With A2 Hosting, you can pick between shared web hosting and managed WordPress hosting. Managed WordPress hosting is a great choice if your site receives a lot of traffic and you prefer a hands-off approach to backend management.
Yes, there are free blog hosting sites like Blogger, Medium, and WordPress.com. However, these platforms have limitations in terms of customization, monetization, and control over your blog’s design and functionality. A2 Hosting offers affordable hosting plans that provide more control and flexibility, as well as the ability to monetize your blog and grow your audience.
WordPress is the most popular blogging platform and has a large community of users and developers. This means that there are more resources and plugins available to help you optimize your blog for search engines and drive traffic to your site.Â
A2 Hosting offers managed WordPress hosting plans that make it easy to set up and manage your self-hosted WordPress blog. Our hosting plans are also optimized for WordPress to ensure fast loading times and reliable performance.
The post Essential Features to Look for in Blogging Platforms appeared first on The A2 Posting.
]]>Continue reading "Build a WordPress Site in 3 Easy Steps"
The post Build a WordPress Site in 3 Easy Steps appeared first on The A2 Posting.
]]>In this guide, we’ll walk you through the process of building a WordPress site in three easy steps, so you can share your ideas with the world.
The foundation of any successful website is a reliable hosting plan and a memorable domain name. Here’s how to get started:
Research Hosting Providers: There are numerous hosting providers available, each offering different plans with various features. All hosting providers are not the same so make sure to do your research to find the best fit for you. Hosting companies should be evaluated on the following criteria:
WordPress is the most extensible and widely used platform on the web, so it’s important to choose a hosting partner for your WordPress site that knows what they’re doing. Both A2 Hosting and WordPress were established 20 years ago and from our inception, our focus has remained the same: providing our customers with the ultimate hosting experience. Renowned for our speed and reliability, we offer plans to fit various budgets and the flexibility to scale as your website grows. By choosing A2 Hosting, you ensure you have reliable and fast hosting to set your website up for success. Don’t just take our word for it– check out what other customers have said on TrustPilot and see why our customers choose us!
Choose a Plan: Hosting plans typically come in different tiers, catering to various levels of website traffic and requirements. If you’re just starting, a shared hosting plan is usually sufficient. As your website grows, you can upgrade to more robust options.
At A2 Hosting, we have plans for all different levels and budgets: from shared, to VPS, to Dedicated Servers. For super easy setup, choose Managed WordPress hosting. These plans are geared towards WordPress users and offer fast and easy setup for WordPress sites.
By the end of this step, you’ll have secured a hosting plan and a unique domain name which will lay the groundwork for building your WordPress site.
Before you start building your site you will first need to install WordPress. If you have selected a plan like our Managed WordPress hosting plan, the installation is done for you. Otherwise follow the instructions here to get started.
In addition to installing WordPress, If you want to take the hassle out of setting up a new site, all our managed plans come with a quick site launcher preinstalled. It will guide you through building and launching your site and allow you to get started in minutes! Choose the type of site you want to build, its goals, your design preferences and the pages you want to build. You can even choose from thousands of responsive WordPress templates right in the launcher.
Login to your WordPress dashboard and go to the ‘Appearance’ tab and select ‘Themes’ Here, you can browse through a variety of free and premium themes. Make sure to choose a theme that aligns with the purpose, style, and functionality of your website. Once you’ve found the perfect theme, click the “Install” button, followed by the “Activate” button. Your website will now have a new look based on the selected theme.
WordPress plugins are like apps for your website and can add extra features and functionality to your site. To explore the plugin library, navigate to “Plugins” in the dashboard and click “Add New”. You can also use the search bar to find specific plugins you want to install and activate.
Whether you want to enhance SEO, add a contact form, or integrate social media, there’s likely a plugin for it. Here are some of our favorites:
Once you find the plugins you want to use, you will want to make sure you look over the customization settings as most plugins come with options that allow you to tailor your site and optimize performance.
Elevate your WordPress site with these proactive measures for a seamlessly optimized and secure website. Here are some things to look at and adjust to ensure your WordPress site is operating at its best:
Congratulations! You now have a WordPress site!
In conclusion, opting for our managed WordPress hosting provides a seamless and efficient solution for website owners. By auto-installing WordPress, the initial setup becomes a breeze and by utilizing TurboHub, it simplifies the process of implementing crucial optimizations for your WordPress site.
Get started today with managed WordPress hosting!
By following these easy steps, you’ve successfully built a WordPress site from the ground up! As you navigate your WordPress site, experiment with different themes, plugins, and customization options to make your site truly unique. Happy WordPressing!Â
The post Build a WordPress Site in 3 Easy Steps appeared first on The A2 Posting.
]]>Continue reading "Three Areas to Focus on to Ensure Website Redesign Success"
The post Three Areas to Focus on to Ensure Website Redesign Success appeared first on The A2 Posting.
]]>Creating a positive user experience for potential customers on your website
is important for any online business. Before you begin to change elements of your website, one of the first steps is to check out what you have so far in order to approach your redesign with a fully informed eye.
Investigate the Front End
First, investigate the front end of your website. Click through the different pages and elements of your site and see what pops out at you. Is there a block of text that can be written more concisely? Does your image in the top right not seem
to match as well with the rest of your content? Make a list of all the things that come to mind as you deep dive into the front-facing part of your site. Check out this blog that talks about how to perform a thorough content audit for your site if you’re looking for help making a start!
Next, it’s time to investigate the backend of your website. The first question to ask yourself: how are you currently tracking metrics? Are you using tools like Google Analytics? If not, that’s the first place to start! Check out our blog that talks about how to integrate Google Analytics into your WordPress site.
If you’re already utilizing a tracking tool, there are a few important metrics you should look at:
What pages are most popular? This metric will help show you what is currently working well for your site.
What’s your average bounce rate? The overall goal is to avoid a high bounce rate. By looking at this statistic you can better understand if customers enter your site and immediately find what they’re looking for, or if they leave quickly to go look at another source.
What’s the most popular customer journey? Where are people dropping off and what pages are they navigating to most often? Depending on these answers, you can often tell how well your site’s UI/UX is working and whether there are places you need to edit and improve.
Some aspects that could affect this are page speed, appropriate content on each page, and how user-friendly your website truly is.
During this process, take notes on what you notice when looking at your tracking tools to help you decide what to focus on when you start your editing process.
Next, it may be smart to work in some A/B Testing. This is a great way to organically test whether some elements you noticed in your audit are legitimate issues or not. To perform an A/B test begin changing certain elements of your website like text size, colors, and images one at a time and see if each edit makes a difference in your conversions. By changing one element at a time, you will quickly know which elements are working and which aren’t.
You have the best resource at your disposal: your existing customers! Set up a poll directly on your homepage or social media or even send an email or create a survey to obtain your customers’ opinion on aspects like fonts, navigation, and graphics.
See if they have any comments on how they think your site could flow better or be more appealing to a future audience!
Now that you’ve done some research and you’ve armed yourself with areas to focus on, it’s time to start the actual editing process. The first aspect to consider is the aesthetics of your website. Having a tool like branding guidelines can establish consistency in your branding. Fonts and Sizing
First off, be intentional and strategic with your typography. Keep your font and sizing variations to a minimum. For font changes and sizing, less is more. Some strategic variations can look cool but use with discretion.
An easy place to start is with obvious stock photos lurking around your website. Avoid staged pictures (i.e. portraits of individuals staring into the camera or fake group high fives). If you must use a stock photo, choose natural, realistic poses, creative camera angles, and lighting. Choose photos that align with your brand. Want to layer text over your photos? Make sure the text stands out. Here’s a guide on how to create custom graphics for your site if you decide you’re feeling creative and want to experiment with your own!
The colors displayed on your website are also important. By using colors strategically you can help guide your customers through your website, carefully choosing where their eyes go to first and the pattern of things they notice as they scan your various pages. Certain colors have certain meanings to users and there is an entire color language called Pantone. Here are some examples:
Your logo is you. Give it top billing! Logos set the tone, value, aesthetic, and recognition of your brand. You want it to be remembered! Many companies choose to display their logo in the upper left corner of their website.
Using an updated WordPress theme is an essential part of any WordPress website. WordPress themes can even impact the loading times of your whole site. Browse the many free themes available to you in case you decide your site needs a complete refresh.
At the end of the day, how your users interact with your website can be the difference between a conversion and a missed opportunity. The user interface and user experience, better known as UI/UX, is an important thing to consider when committing to redesigning and refreshing your online presence! Below are some ways you can make sure yours is working in your favor rather than against you.
Using white space, also called negative space, can help you bring attention to details of your site that are most important. Spacing around titles can even improve your customers’ experience by 20%. More white space helps separate sections and guides your customers’ eyes down the page. Less white space can indicate that elements of your site are supposed
to go together. Through the yin and yang of content and spacing you can control how your user experiences every part of your page.
Another important element of website design is your navigational system. The most important thing to remember when building your website’s navigation is that your users need to be able to find what they are looking for quickly and easily. Make sure your search tools stand out (normally located in the upper right corner) and that your colors are working together for readability.
Your menu should be located at the top of the page and should have no more than seven items (not including dropdowns). There should be ample space in between menu sections for aesthetic reasons. It can be helpful to use a fixed navigation bar as well so if your customers want to move to another section of the site they don’t have to scroll all the way back to the top of the page. A good rule of thumb for your overall design is that users should be able to access any point in three clicks or less. This ensures both efficiency and lack of confusion.
In 2021 it’s important your website is both mobile-friendly and responsive.
On average, 80% of users are searching on their smartphones so speed is vital. Though WordPress automatically makes sure your page is responsive (scales up and down with screen size changes and various browsers) it can be helpful to place buttons in the middle of your page for optimum mobile use. It’s also important to ensure a similar experience on both mobile and desktop viewing. This will help with consistency and return customers.
53% of people will navigate away from a page that takes more than
3 seconds to load. This means who you choose to host your website will have a major impact not only on your speed, but also on your website storage, uptime, and responsiveness to any future problems. That’s why we recommend going with A2 Hosting. Not only do we have a 99.9% uptime guarantee but our Turbo plans can increase your load times by 20x! This will improve your bounce rates, SEO scores, and conversions.
Explore these steps for a faster user experience with your chosen host:
Now that you have cleaned up the look and feel of your website and optimized your site for speed, it’s important to make sure you’re selling yourself and converting your customers! Below are helpful considerations.
Today, the way to win the web is through quality content and proper SEO procedures. Good blog posts keep your customers engaged and eager for more content. To achieve this, a solid SEO foundation is necessary. Start by targeting keywords to move your site up the ranks on Google searches. You want to generate as much traffic as you can and build credibility within your chosen industry. Check out our guide to SEO-Friendly blog formatting to see what you can do to improve your next post! Plus check out these three SEO mistakes to avoid.
At the end of each blog post (and preferably at the bottom of your website), there should be links for social sharing. This will allow your followers to share your valuable content on different social media platforms. This is critical to help you build your following and to create an easy way for people to find your site.
You should also have areas of social proof somewhere on your website. This can be anything from written reviews to videos of customer feedback. These areas of true customer engagement lend your brand and your site credibility. They help potential customers trust that you will do what you say you do based on the positive feedback of others. We recommend you try and implement videos because these are a great way to keep your customers engaged with your website and fortify/strengthen human connection.
Finally, calls to action are where you close the deal and help your website convert potential customers into customers for life. Make sure they are
strategically placed in places like the top of your navigation, below sections that specifically require action, and at the bottom of the web page. They can be in banners, buttons, or whatever form you like the most! Some good examples include:
Refreshing your website can be a long process, but we hope with the help of this guide it’s both easy and successful. Make sure to check out A2 Hosting for great hosting plans for your website and subscribe to our newsletter for future helpful content.
The post Three Areas to Focus on to Ensure Website Redesign Success appeared first on The A2 Posting.
]]>Continue reading "What Is Free Migration in Hosting?"
The post What Is Free Migration in Hosting? appeared first on The A2 Posting.
]]>Fortunately though, there are plenty of hosts like A2 Hosting that offer free migration assistance. This guide takes you through everything you need to know about website migration – from picking the right host, to actually completing the move. So whether you’re planning your first website migration, or just want to be better prepared for when the time comes, read on!
Web hosting migration is the process of transferring your website from one host to another without negatively affecting search engine rankings or changing your website’s appearance or functionality.Â
When migrating a website, you can either do a full migration or a partial migration. In a full migration, you migrate all of your website files, databases, and other content. In a partial migration, you migrate parts of your website (for example, just emails).
A migration does not affect the existing published site. The web host essentially copies your data over to the new server: the information is duplicated, not removed from your existing server. This creates a mirror version of your website.Â
To make your site active on the new host, you update the domain’s name servers to point to the new web hosting server. The entire process can take only a few hours to a couple of days, depending on how complicated the migration is.Â
There are many reasons you might want to migrate your website to another host, including:
There are, of course, other reasons to move from one web host to another, but these are the most common.Â
Whatever your reason, when you’re considering making the switch to a new web host, you definitely want to consider cost. Some web hosting providers charge a fee to migrate your website (typically it’s around $25).Â
You’ll want to ask any prospective host how much the migration may cost. The best hosts, like A2 Hosting, can do it for free.
At A2 Hosting, we offer free migrations for your entire website. The migrated content includes:
A migration takes around 24-48 hours to complete, but the site is not down during the process. Your site stays live on your old server until you choose to point the domain name servers over to the new host.Â
If you’re not sure how to migrate your site, here’s an inside look at the migration process:
Important: We highly recommend testing your website on our servers before changing your domain’s name server settings. To do this, you can use the shared URL for your account. The shared URL enables you to view the site without using the account’s domain name. For more information, please see this article.
We know that moving your website to a different host can be daunting. A2 Hosting is committed to making the process as easy and painless for you as possible, so we have put together this guide on how to migrate your site with us in a few simple steps! Have questions? Contact one of our sales representatives today- they are standing by ready to answer any question or concern you may have about migrating your website to us. With over 20 years of experience in web hosting, our team knows what it takes to make sure all of your files are transferred successfully from one platform onto another with minimal service disruption. If there is anything else we can do for you while helping transition your website to our servers, don’t hesitate to reach out!
The post What Is Free Migration in Hosting? appeared first on The A2 Posting.
]]>Continue reading "3 Tips for Embedding & Adding Video into Your Website"
The post 3 Tips for Embedding & Adding Video into Your Website appeared first on The A2 Posting.
]]>However, if you know how to incorporate video into your website, you can use it to maximize engagement and drive conversions. With the right approach, video can act as a powerful Call To Action (CTA).
In this article, we’ll talk about some of the latest video content trends, and then go over three tips to incorporate videos into your website. Let’s get to it!
It’s likely that many of your users spend a significant part of their day watching videos on one platform or another. On average, users consume around 100 minutes of video per day. If you can seize even a fraction of that time through your content, it can help increase conversions.
If the primary goal of your videos is to drive sales or conversions, shorter is usually better. Despite the massive amounts of video content that customers consume, it’s safe to say that attention spans are getting shorter. At the end of 2019, up to 66 percent of video ads were approximately 30 seconds long. Although that might sound short, there’s a lot that you can say about a product or service in half a minute.
Thanks to the rise of social media stories and platforms such as TikTok, users are getting increasingly comfortable with shorter video ads as a part of their online experience. Moreover, there’s massive interest in User-Generated Content (UGC). If you can get consumers to share their experiences with your products or services in video format, that’s a huge marketing win.
There’s also a growing interest in educational videos. If your website focuses on online learning, video is a channel that you can tap into to expand your audience.
If you’re ready to start incorporating videos into your website, there are several factors that can help you maximize their effectiveness. Let’s look at three tips you can use to make the most of your video strategy.
If you go to your favorite YouTube channel right now and open a random video, we’re willing to bet it has an intro:
The goal of intros isn’t to pad video length, but to take the opportunity to reinforce brand awareness. An intro can accomplish that in several ways, including:
In this case, your website or business is the brand. Even if your videos are only 30 seconds long, adding a short intro that includes your name and the site’s logo can only benefit you. This is particularly the case when users end up watching those videos outside of your website.
Depending on which video marketing tools you use, adding intros to your content might be easier than you think. A lot of tools provide you with templates that you can use and edit, as well as the ability to upload your logo and incorporate it into the video.
If you plan on uploading videos directly to your server, you should use a performance-oriented web host. A lot of websites choose the cheapest hosting provider they can find, which often translates to slow loading times and a frustrating User Experience (UX).
If visitors have to spend minutes waiting for a video to load, and then wait for it to buffer every two seconds, they are much less likely to watch it in full. Even worse, that poor user experience can reflect badly on the rest of your website.
To ensure the best video experience, we recommend avoiding shared web hosting. At the very least, you’ll want to use a Virtual Private Server (VPS) hosting plan, which in most cases provides better performance as well as dedicated resources for your website.
You probably have a pretty good idea of who your website’s target audience is, such as:
This information is critical for video creation. You can have an amazing idea for a marketing video, but if it doesn’t speak to your website’s audience, it won’t get the results you want. In other words, the video won’t get you conversions.
When you’re working on video content for your website, it’s important to consider whether it’s something your audience will be interested in. If the video provides or promises solutions and answers to questions they might have, it will likely succeed in its goal.
Knowing what the latest video content trends are is a solid starting point for creating your own media. Your website is the perfect channel to deliver those videos because it already has a built-in audience, some of whom may appreciate a different kind of content.
If you’re not sure how to approach video creation, you can start off on the right foot by keeping the following three tips in mind:
Do you have any questions about how to incorporate video into your website? Let’s talk about them in the comments section below!
Image credit: Pixabay.
The post 3 Tips for Embedding & Adding Video into Your Website appeared first on The A2 Posting.
]]>Continue reading "What Is a Fully Qualified Domain Name?"
The post What Is a Fully Qualified Domain Name? appeared first on The A2 Posting.
]]>A Fully Qualified Domain Name (FQDN) is a domain name consisting of three parts: the hostname, the domain name, and the top-level domain. The hostname is the specific computer or device on the network that you want to use the FQDN for. The domain name is the section of the FQDN that uniquely identifies your network. The top-level domain is the highest level of classification for domains and is assigned by ICANN. For example, when you type “www.google.com” into your web browser, “www” is the hostname, “google” is the domain name, and “.com” is the top-level domain.Â
Different computer types use different terminology for FQDNs like network names or full computer names.Â
FQDNs indicate unique addresses on the internet. If you don’t have an FQDN, you don’t have an accessible website. They’re required for installing SSL certificates, imperative to the security of your website.Â
Apart from having an accessible website, FQDNs are also useful to have a discoverable computer on an internet network, like when you need to access a computer remotely. This is common in an office to track a computer’s activity.Â
Also, FQDNs help you access domain services like FTP (File Transfer Protocol) and email. For example, if you want to connect your domain name’s email to an email app on your phone like Gmail or Apple Mail, you need to know the FQDN for the mail server, which is typically something like “mail.yourdomainname.com.â€Â
Here is an example of an FQDN:
If you’re not sure how to find your FQDN, please review the following links:Â
Find your FQDN for Windows OS (operating systems).
When you generate a domain name, it should contain three parts. The first part is the hostname which identifies the specific computer or device on your network that will be using this FQDN. The second part of an FQDN is the domain name and it uniquely identifies your company’s network. Finally, there is the top-level domain (TLD) which classifies domains as either generic or country-code TLDs such as .com for commercial purposes. If you need help viewing any of these components within your own FQDN contact our support team today! Â
The post What Is a Fully Qualified Domain Name? appeared first on The A2 Posting.
]]>Continue reading "The Key Benefits of Using Jetpack for Your WordPress"
The post The Key Benefits of Using Jetpack for Your WordPress appeared first on The A2 Posting.
]]>Although this may seem overwhelming at first, there’s a WordPress plugin that provides you with all of these aspects under one roof. With the Jetpack WordPress plugin, you don’t need to install several plugins to get the features you want, since it offers nearly everything you need for your starter website.
What are the key features of Jetpack that make it unique?
One of the best things about using Jetpack is that you can seamlessly integrate Jetpack to meet your needs. These are the main features of the Jetpack plugin:
Are you still asking the question, “Do I need Jetpack for my WordPress site?†If so, then let us share with you a few benefits that the plugin has to offer for WordPress users.
One of the best things about the Jetpack WordPress plugin is that it offers many features in one place. This means that you don’t have to install a new plugin every time you want to add functionality to your website.
A website that doesn’t drive traffic is useless with today’s standards. Using Jetpack for WordPress is great because it helps improve traffic to your site once it recognizes that it’s lacking in that department.
Through its Publicize feature, you can automatically have it push out new blogs that you publish to your social media pages such as on Tumblr, Facebook, and Twitter. This will help drive traffic from your social channels to your website.
Nothing is more important for users than the security a website offers and this is exactly what the Jetpack plugin provides.
Its Protect feature offers fortified security by identifying and blocking any suspicious IP addresses from potentially harming a website. It also stops repeated login attempts that have failed to stave off cyberattacks.
Running and managing several WordPress websites can be extremely time-consuming. Fortunately, the Jetpack WordPress plugin lets you streamline the site management process through a feature that lets administrators manage several sites from one interface.
Specifically, users can update all of the themes and plugins they have in each WordPress website simultaneously with just a click of a button.
The WordPress plugin known as Jetpack is one of the top add-ons users can get if they want to make managing their WordPress websites easier. Not only does the plugin offer better site functionality, centralized management, and improved security, but it also helps drive much-needed traffic.
At A2 Hosting, we offer the services of our experts to handle the administration aspect of your WordPress website. Getting a Managed WordPress account from us means that you can leverage numerous features, one of which is having a free Jetpack profile.
Talk to our sales team today if you would like to learn more.
The post The Key Benefits of Using Jetpack for Your WordPress appeared first on The A2 Posting.
]]>Continue reading "New Managed WordPress Enhanced Security Features with A2 Hosting"
The post New Managed WordPress Enhanced Security Features with A2 Hosting appeared first on The A2 Posting.
]]>Looking to learn more in-depth about the security included with all these plans? Below is an explanation of the different security tools and features included and how this can help you make sure your website is safe and secure.
When there’s a huge demand for a script or CMS, there’s a good chance that hackers and attackers will be keeping an eye on websites using it. At any one time, there could be hundreds or thousands of attacks happening on the internet. This makes WordPress websites a target.
As such, hackers will always be scanning WordPress websites for vulnerable areas. This means website owners who don’t properly prepare and secure their WordPress sites may be at risk. This is why you need to keep the security on your website in tip-top shape! Below are the features we offer at A2 Hosting on our Managed WordPress plans to help ensure your security success.
A2 Hosting’s new Managed WordPress plans now come with a selection of enhanced security features that have been designed to support our users such as HackScan Protection, Reinforced DDoS Protection, and KernelCare. We’re including a complete breakdown below of three of the main tools we will be including in the plans and the different security features they provide our users:
We include different levels of cPanel’s WordPress Toolkit on all of our WordPress plans. Below are some of the main security perks:
We will also be including the popular Jetpack Plugin. This plugin comes with a multitude of security features including:
All of our plans also come with our plugin, A2 Optimized. We’ve focused on various security measures with A2 Optimized, which include the following:
There is also a wide range of improvements to cPanel’s Security. This includes:
If you need support or just have a few WordPress Hosting questions, you can count on our expert Sales team! Working 24/7/365, our friendly and knowledgeable staff are more than happy to address any concerns or issues. You may also reach them via email, phone, or live chat, so you can get the answers you need when you need them.
The post New Managed WordPress Enhanced Security Features with A2 Hosting appeared first on The A2 Posting.
]]>Continue reading "What is A2 Optimized (and how does it help your WordPress site)?"
The post What is A2 Optimized (and how does it help your WordPress site)? appeared first on The A2 Posting.
]]>Optimizing your website is the process of using tools, strategies, experiments, and analyses to improve your website’s performance with the end goal to drive more traffic to your website, increase conversions, and grow revenue.Â
You may have heard of SEO or search engine optimization. SEO is only one aspect of optimization (albeit the most critical).Â
Optimization combines a variety of dimensions for optimal website performance like
A2 Optimized is a WordPress optimizer. It combines various ideal WordPress configurations to enhance website performance and increase security.
A2’s motto is “our speed, your success†and A2 Optimized is no exception. Our plugin enhances speed with:
Secondly, A2 Optimized is secure by:
A2 Optimized configures difficult settings so you don’t have to. If you’re not technically savvy, installing the W3 Total Cache plugin may prove challenging. But when Memcached is enabled for WordPress, A2 Optimized automatically installs the plugin for you.Â
A2 Optimized combines the best caching features and enhanced security configurations making it the ideal WordPress plugin. And an extra bonus, it’s free and just as easy to install as it is to uninstall, so give it a try today to see if it’s right for you!Â
Yes, it is!Â
Absolutely! A2 Optimized works with any WordPress-supporting host. However, A2 Hosting provides some of the fastest servers in the business, and also includes additional tools to speed up your site on our servers.Â
A2 Optimized does speed up sites the majority of the time, but not all plugins and themes are created equal.Â
If your site is slower after enabling caching in A2 Optimized, ensure you’re using the best plugins for your website by speaking with a developer.
A2 Optimized is compatible with the majority of features in WordFence, but we recommend disabling caching and logging in WordFence. Otherwise, if page caching in A2 Optimized is enabled, some WordFence features may not respond.
The post What is A2 Optimized (and how does it help your WordPress site)? appeared first on The A2 Posting.
]]>Continue reading "Managed WordPress vs Shared Web Hosting: What’s the Difference?"
The post Managed WordPress vs Shared Web Hosting: What’s the Difference? appeared first on The A2 Posting.
]]>This year, our new WordPress plans are getting a makeover with new features to boost it above and beyond our other Shared Hosting packages. Keep reading to learn what sets them apart.Â
To boil it down, Managed WordPress plans offer services and performance tweaks specific to WordPress whereas Shared Web Hosting plans are generalist plans that host anything from WordPress to Drupal. But Shared Web Hosting and Managed WordPress hosting are more similar than they are different.Â
You see, both plans are managed and come with 24/7/365 support on phones, tickets, and LiveChats and both plans are on shared servers.Â
To summarize,Â
Managed WordPress Hosting offers WordPress-specific services, performance optimizations, customizations, and other valuable add-ons and performance tweaks including:
Shared Web Hosting is an affordable option to hosting your website. It’s especially beneficial for new or lower traffic websites. With a typical shared hosting plan, to keep the costs low you’re sharing the server with other users. This means if something happens to one site on the server, your site may be affected. Luckily here at A2 Hosting, we don’t overload our servers with thousands of users on one server. This mitigates that risk.Â
With everything, there’s a pros and cons list. Here are a few for Shared hosting:
There isn’t a single answer for this question. Only you know what’s best for your website and your needs. The best way to decide is to analyze what you need. Which plans will help you get to where you need?
To help you decide, consider the following:
Also, consider this: the Managed WordPress plans are the best in-between plan if you need more resources than a Shared hosting package, but less than a VPS. If you’re unsure, as always, contact our sales team today to find out which plan is best for your needs.Â
Whatever plan you decide is best for you, it’s a personal decision and we support you either way.
The post Managed WordPress vs Shared Web Hosting: What’s the Difference? appeared first on The A2 Posting.
]]>