Many artists have transitioned and began to find new ways to share their talents in order to stay afloat when in-person events and programs were put on pause.

Finding the right hosting plan for your website is essential when starting an e-commerce business. As more people transition to online shopping, especially during a year like 2020, selling goods and services online has become critically important to stay afloat in the modern economic climate. For the music industry, the last year has been a difficult time to connect and create due to lockdowns and limited public events. Many artists have transitioned and began to find new ways to share their talents in order to stay afloat when in-person events and programs were put on pause.

Jesse Neo, a DJ, and entrepreneur, decided to combine his musical and technological talents to create a platform where artists can connect and collaborate online in a new way. Gemtracks is a music and singing website that provides a range of song instrumentals and articles, as well as an exclusive online store that produces unique backing tracks for bands, singers, and songwriters.

Through Neo’s story, you will learn how a man with musical talent, technological skill, and a powerful dedicated server was able to shift the way musicians collaborate and create music digitally.

A Business that is Changing the Tune of Musical Collaboration

Jesse Neo has been blogging and developing web content since 2006. His vision to create Gemtracks, a music-industry marketplace best known for buying and selling instrumental backing tracks (also known as beats), began when he was in college. He wanted to create an online store so that he could sell the tracks that he was composing. When he first began his store, he was selling his music on a first-come-first-sold model and his customers would have full ownership and copyrights placed in their names.

In 2019 Neo moved to Los Angeles and, through the advice from the local talent there, realized that this e-commerce business model might be very lucrative long term. He transitioned his small business from a private store into a public marketplace for freelance musicians to sell their own songs. He also created the capability for artists to book recording studios and submit their songs to other curators that might be interested in the artist. “I am the sole founder of Gemtracks. I personally programmed, designed, and marketed Gemtracks from scratch,” said Neo. “From time to time, I take on interns and contractors, but the major bulk of the company is done with my own two hands.”

Building a Musical Digital Presence

Finding the right hosting provider for Gemtracks was critical when Neo first began to envision his company. “Everything about Gemtracks depends on the website. Without a website, Gemtracks would not exist. This is why I was very concerned about where my server was hosted.”

When he first began searching for a hosting provider, Neo had a few server requirements that he felt were essential to the eventual success of his site, including ensuring sufficient processor capacity to meet business demands, great support, uptime, and reliability. He originally learned about A2 Hosting off of a recommendation from a friend back in 2006. “I remember a friend operating a small blog telling me she paid only a few dollars a month for hosting. She gave me the name of A2 Hosting – and I have been a loyal customer ever since,” said Neo. “ I have also developed friendships with some staff at A2 Hosting; that has also contributed to my reason for staying.”

When asked about his experiences over the years dealing with A2’s support, Neo commented, “I have worked with support many times, to the point I even remember them, and I’m pretty sure they remember me too. A2’s support has always been fast, and I usually get the first reply within an hour.”

Why Dedicated Hosting Works for Gemtracks

Since Neo was a technical user who was able to anticipate rapid growth and lots of content, a dedicated server was the best solution for his burgeoning company. “Gemtracks has turned into, almost like, a service-as-a-product kind of business, where the choice of hardware and architecture that runs my server is very important,” said Neo. “The #1 requirement was to have enough CPU power. I needed to make sure that there was enough CPU and resources to handle sudden influxes of visitors. This was because, based on experience, as soon as the number of visitors went up, so did the number of searches visitors would make on my website. This strained the database, CPU, and slowed down the website.”

Neo also needed to make sure his business stayed at peak performance as he scaled and matured. “My server needed to be compatible with all the latest networking trends, such as content delivery networks, and long polling to ensure seamless delivery.” He required resources that were dedicated just to his website, so he wouldn’t have to worry about “neighbors” potentially interrupting his website’s speed or reliability. “The worst thing that could happen was the website going down during the most profitable hour.” A2 Hosting offers a 99.9% uptime commitment. This gave Neo the peace of mind he needed to start his company on one of our dedicated plans.

Lessons Learned

When reflecting on his digital and entrepreneurial journey, Neo shared advice for other small businesses starting out. He said one of the biggest lessons he learned is how important support has been since his business is based solely online. “Whenever I have issues, the support team will always investigate for me, which includes seeing which script is taking up all my resources and what I can do about it,” he said. “It’s comforting to know that the support team at A2 Hosting has the knowledge and skills, not only to solve problems but to help investigate them too.”

The post Gemtracks: Striking a Chord with the Online Music Community appeared first on The A2 Posting.

A fast and reliable website is very important for small business owners, so choosing the right plan for your business is essential for long-term success.

Managed VPS plans, powered by Virtuozzo, can be a great tool to help businesses level up their digital presence as they outgrow the resources available on shared hosting plans. With additional power, security, support, and flexibility, migrating to our Managed VPS plan is easy with the assistance of A2 Hosting’s Guru Crew support. This case study will share the story of Greg Houston, a successful architect with nearly two decades of experience whose website was beginning to experience some lag in speed with the growth of his company, GMH By Design. Read his journey about how choosing the right Managed VPS plan for Greg’s website improved his user experience for his customers.

An Architect on a Mission to Bring His Designs to Life

Greg Houston founded GMH by Design, a residential and commercial architecture practice based out of Denver, Colorado, because of his love of architecture and his passion for working with clients to help bring their visions to life. His company specializes in quality workmanship, simple design, and modern convenience. “We offer the benefits of a large firm at the cost of a small design office,” said Greg. “We work with residential and commercial clients to envision and design their space to suit their needs as we guide them through the process.”

Improving Greg’s Digital Experience

“Our website showcases the work we’ve done, who we work with, and our vision. It’s our salesperson twenty-four hours a day,” Greg shared. “It’s important because it’s the primary way we share our work with potential clients.” His website is one of the main ways his clients find his business, which makes its pictures and content important when optimizing for search engines. As his website has continued to grow over the years he noticed that the speed of his site has been on a steady decline. This led Greg to start looking into changing hosting providers to find a better plan that would improve the performance of his website. Greg shared, “The front end and the backend of our website have been slow which made it hard for our potential clients to navigate and for us to update.”

GMH by Design is currently on WordPress. Greg initially tried to combat the site speed issues with a caching plug-in as well as some other optimization plugins he found. This helped a bit, but it was not enough improvement for his company’s site long term. Because of this, he set out to find a new solution.

When searching for a new provider and plan Greg had some specific requirements he was looking for. “First is reliability, then speed. The website needs to be up for our potential customers to reach and it has to be fast, even with the large images we use on our site to showcase our work. We need to rank well and we want customers to feel the site is professionally hosted,” said Greg.

GMH by Design was looking for a new host that offered stability, speed and was affordable. As a small business owner, Houston wants to prioritize time to devote to his business rather than worrying about the stability of his site or the speed of his page load times.

Greg was initially referred to A2 Hosting by a friend that was already working with us. “I was hesitant to move providers at first because I was worried about the migration process. I eventually decided on A2 because my friend who was a current customer with A2 Hosting recommended your plans. I also read reviews and while searching I saw you had a reputation for fast servers.” He evaluated a few other shared packages with rival hosting companies, but in the end, decided on an A2 Hosting’s Managed VPS plan.

Transferring to a VPS Plan with A2 Hosting

When asked about his experience getting started with A2 Hosting, Greg commented, “It was very easy. The free migration was simple and fairly hands-off and my experiences with the support team so far have been great.”

Greg was interested in A2’s Managed VPS plans (powered by Virtuozzo) because he knew he needed more power overall to improve his website. “I would say investing in a Managed VPS over a Shared Hosting plan had several advantages that I wasn’t aware of, speed being the primary one.” Not only do VPS plans offer more resources over a shared hosting package, but they also can provide GMH by Design with more independence from noisy neighbors on the server who could affect Greg’s site’s performance when they get heavy traffic. “I wasn’t aware of how beneficial dedicated resources can be for a site,” Greg said. “With a VPS the overall function of my website on average is increased because of not sharing resources with other business sites.” VPS servers offer users their own disk space, RAM, and CPU. They come with significantly more space to store website-related files, images, and folders. This is something that will be important for Greg as he continues to work on new projects and post large images to his site.

Lessons Learned

“My best advice would be not to wait to migrate your site to a faster host, even if it seems like it will be a lot of work before you get there,” Greg shared. “I thought migration would be difficult or time-consuming but it wasn’t. If I had known, I would have moved my site much sooner.” Greg’s overall migration took less than a day with no downtime. “Since the move, my website has been faster and much easier to manage.”

The post GMH by Design: Architecting the Perfect Hosting Solution appeared first on The A2 Posting.

Website speed and security are essential in 2021, so finding the right hosting provider and plan is an important task for many small business owners

Katie Davis is an accomplished author, with over a dozen traditionally published books for children, launched two guides for writers at #1 on Amazon, a TEDx and conference speaker, writing coach, and A2 Hosting Customer. She’s the co-founder of the Picture Book Summit, and most recently the founder of The Writers’ Block, a virtual community that helps both experienced and new writers fine-tune their craft through live critiques. She’s known she wanted to be an entrepreneur since the beginning of her career.

“I’ve always wanted to be my own boss,” Katie says. “I didn’t do well working for other people. In my 20s I started my company, Dirty Dishes making hand-painted ceramics. As long as I could pay the bills, I was happy.” She started her career in advertising and marketing, later pivoting to selling hand-painted ceramics, and then moved into writing and illustrating children’s books and novels. She’s sold almost a million copies of her books by this point. Though she has many talents, her secret superpower, and where her passions currently lie, is teaching writers about writing, and coaching them past any procrastinating talents they may have.

Building Katie’s Digital Presence with A2 Hosting

Katie founded her site back in 1999 and she’s been using it to connect with her readers and other writers ever since. When asked, Katie shared, “My website is my home online.” At the beginning of her career, she was in charge of handling the front and back end of her website, but as she progressed she realized that extra help could benefit her business. She hired WPOnline Design to take charge of her site. She had been experiencing a lot of malware and DDoS attacks which were crippling her webpage. Most attacks had been targeted at her previous host so her web developer told her to make a change. Though he also offered hosting through his own company, he recommended A2 Hosting because of its good prices, stability, reliability, and faster load times. We’ve now been working in tandem to ensure Katie the best site. “WP Online Design has had a great experience working with A2’s team on multiple occasions to keep Katie’s site running as smoothly as possible,” they commented.

When selecting her hosting provider, Katie chose A2 Hosting because she said she “wanted to make sure that my site was strong enough to handle growth and able to take the weight of what I put on there.” She’s since stayed with A2 because she “values transparency and honesty in a company” and she continues to see that here. She appreciates her interactions with A2 chat and phone support. Katie said, “I’m techy, but when it comes to hosting issues – forget about it! It can be frustrating so I appreciate A2’s support staff.” She had a situation recently where her SSL certificate had issues due to misconnections with a payment system, and when she called support the issue was resolved in minutes. It’s interactions like these that have kept her with A2 Hosting for the past decade.

The Writers’ Block

Katie’s latest venture is The Writers’ Block, a virtual support community for writers. The Writers’ Block is a place for writers to take their craft to the next level through twice-monthly live critiques (only by her, not the other members) and monthly “Writers Playground” sessions, where she shares tips, give encouragement, and answers questions. Through this community, Katie is able to help fellow writers grow as she reads and annotates their manuscripts. Katie describes it as “a virtual community—a private clubhouse—offering you writing inspiration and support, publishing instruction, experts’ knowledge, marketing skills, and more. It’s a place to get encouragement to keep you going when the going hits a dead stop; it’s a welcoming front porch when you just can’t seem to continue or even get yourself started.” She runs the community through her website, holding bi-monthly workshops, guest expert interviews, and live community sessions. “My business is helping writers develop their skills. My bread and butter is teaching people what they need to know about their work and the business.” To accomplish this every day she relies on optimal performance from her site.

Configuring Her WordPress

Katie chose to migrate to a Turbo Max Shared Hosting plan when moving her WordPress site to A2. For Katie, a faster site is not a “nice to have” portion of her business, it was essential. With faster loading times she gets better SEO rankings, lower bounce rates, and higher visitor satisfaction. Turbo provides her site with up to 20x faster performance. A2’s Turbo Max servers are made faster through a combination of NVMe drives, AMD EPYC Processors, LiteSpeed Servers, and built-in caching with Memcached, turbo caching, and APC/OpCache. All of these in tandem help her site load faster for her writers each day.

As a WordPress user, Katie also has access to the A2 Optimized WordPress plugin that pre-configured her setup to optimize performance and security settings. This includes WordPress login page protection, Easy W3 Total Cache configuration, Minify HTML, CCS, and JS. It also helps with image optimization which is important due to some of the larger images of her books that she houses on her site.

In the last couple of years, Katie has begun to improve her website as she focuses more on her online business, The Writers’ Block. She’s been working on improving site appearance and adding more content. When asked what online tools and plug-ins have been most valuable, she had a few to share with fellow WordPress users. She relies on WooCommerce, Stripe, and LeadPages for her daily use. “Stripe is super easy. It lets me manage and handle all financial transactions, whether just payments or if I need to refund a member. I haven’t had a billing dispute, but everything with Stripe has been easy,” she says. “Simplifying the experience is key for small businesses. I had too many different services and it was too complex and I’ve been working to make it simpler.”

In addition to her efforts, A2 Hosting’s Turbo Shared Plans also help with the backend function of her site. Performance Plus, offering traffic spike protection, applies additional resources so that Katie’s site retains performance even during traffic surges. This is a great service if Katie publishes a popular blog post or offers a new book to her audience. A2’s free SSL certificate provides free HTTPS encryption and contributes to the security of katiedavis.com. Finally, A2’s DropSuite Backups offer offsite backups and are recommended for Katie’s peace of mind that may come from disasters or hardware.

Katie’s Advice to Other Small Businesses

Katie shared advice from her experience as a small business owner of twenty years in order to shed some light on how others can succeed long term: “When you’re a small business owner, it’s easy to work harder than when working for someone else. If you’re your own boss, you still have to tell that boss––aka YOU––when you need a day off. A silver lining of the lockdown for me was learning to de-stress about work,” Katie said. “I don’t have to work every minute of the day.” When asked about starting out she had some great advice for writers trying to make it in 2021. “Figure out who your audience is and build a mailing list. Even if you’re not yet published, it will enable you to keep in touch with your fans. It keeps your fan base connected. And if you’re thinking, ‘Yeah, but I do that on Facebook/IG/Twitter/Whatever, remember that’s just building your house on someone else’s land. Own the land.”

She also recommends taking the time to choose the right hosting provider for your needs. For Katie, A2 Hosting has been the right choice for the last ten years and counting. Between Katie, her web designer, and A2 Hosting, her small business has continued to thrive through 2021.

The post Katie Davis: For the Love of Writing appeared first on The A2 Posting.

Deciding what hosting plan is right for your business is not always an easy task.

Everyone has a dream, but only a special few make it a reality. Mark and Niamh are passionate cyclists from Scotland and Ireland, but it was always their dream to turn their love of cycling into a business. When the Pyrénées Cycling Lodge, a bed and breakfast situated in the heart of the Pyrénées mountains in France, came available for purchase in 2017, the pair decided it was time to take action. “It was always our dream to go to the mountains in France,” said Niamh. “If we had waited any longer we would have missed our chance…so we just decided to do it.”

The Lodge, which is centrally located along the route of the Tour de France, offers a warm bed, hearty meals, local ales, and a chance for cyclists to join together with others who share their passion for cycling. The accommodation is nestled in the small town of Saint Savin in the Hautes Pyrenees. It’s surrounded by breathtaking mountain backdrops, curving mountain roads, and medieval architecture. “It was a complete change of lifestyle for us, working for ourselves, doing what we love in amazing surroundings,” said Niamh. “Meeting so many like minded, positive people from around the world… it’s a dream come true.”

Creating the Digital Experience

When Mark and Niamh took over the lodge and its digital properties, the business already had a name and established domain. “Having the domain name was really important to us,” said Niamh. “It’s a really important thing to have as it has “cycling” and “Pyrénées” in the url.” This allowed those searching for an adventure in the famous region to zero in on their business quickly. “We depend on our website for a lot of our direct bookings,” said Niamh. However, when they took over the website it needed a lot of work. The website was hosted on a small local provider and Niamh didn’t feel like it had enough power behind it to reach the global audience she was targeting.

Niamh set out on Google to find a new home for her digital presence. Her requirements? Reliable service, speed & performance, and good customer service. “I can work my way around cPanel but I’m not very technical so I depend on customer service.” After reading several reviews, looking at some of the other players in the space, and evaluating pricing and package features, she ended up deciding on A2 Hosting. “A2 was at the top of a lot of the reviews that I had read,” said Niamh. “Packages were comparable between providers, but it was the customer service and package offerings that eventually swayed me.”

Niamh initially chose the Shared Turbo Max plan. It came with cPanel, advanced NVMe storage options, 2X more resources than the standard plans, and a LightSpeed enhanced web server. It also came pre-optimized to get the most speed and performance out of WordPress, the CMS her website was built on. As her business grew though, she would eventually make the move to Managed VPS hosting.

Working with A2 Hosting

As a customer for more than four years now, Niamh has had a number of interactions with the A2 Team. “I’ve worked with support, sales, and billing a few times and I’m always impressed with the speed and efficiency that my ticket is dealt with,” said Niamh. “They have provided me with constant communication and the technical teams are very knowledgeable and always supportive and patient.”

Covid-19 has made this past year especially hard on the business, which saw a reduction in bookings causing added stress and financial strain on Mark and Niamh. “Billing has been especially helpful this year. They are always approachable and have been supportive with our renewals,” said Niamh. “I know they didn’t have to do that.”

“I can’t find fault in any of my experiences with A2 Hosting,” said Niamh. “Our business relies on the speed and customer services offered by A2 and it has exceeded my expectations on both accounts.”

Getting the Most Out of WordPress

While the previous site had been built using WordPress, it was a very basic deployment. “WordPress let’s me build my own site and I depend on the themes available for it to guide the aesthetics of our site,” said Niamh. The Lodge uses the Sucuri plugin to help with malware, Checkfront to manage the online booking system, and Monster Insights to help understand their web performance and usage patterns. Additionally, they leverage Slider Revolution for photo galleries and an Instagram feed plugin to help aggregate their social content. “We are quite active on social media,” said Niamh. “Instagram and Twitter are big drivers, there’s lots of interaction there and we get a fair share of bookings through it.”

The Future of the Pyrénées Cycling Lodge

Despite having success on the Shared Turbo Max plan, Niamh has been considering a move to Managed VPS Hosting (powered by A2 Partner Virtuozzo) for some time and as the business would be positively impacted by switching to A2’s VPS plans. She has decided to migrate over this year to receive all the added benefits that come from this upgrade.

VPS offers the Lodge the ability to have resources dedicated to just them instead of sharing with the other parties on the server. This means that they can count on the speed and performance of their server to be consistent throughout the year and not risk any performance dings that may be caused by a “neighbor” sharing resources.

VPS also provides the Lodge a greater level of security, more control over their environment, and more peace of mind for the small business owner. Shared is a great, low cost hosting option for personal websites and blogs, but VPS is always the better option for a business who depends on their website for revenue.

What advice would Mark and Niamh give a business owner who is about to walk down the similar path of taking over a business and reinventing it to make it their own? First, they recommend that you take some time to understand what the backend will look like before making your final choice. “I’ve used hosting providers before but didn’t have that much experience,” said Niamh. “Having a user friendly dashboard that is easy to work with… one you can work your way around, is important. A2 has made that easy for me.”

In addition, “You have to understand how important reliable customer service is when looking for a hosting provider. A2’s customer service has been right there or they get right back to you. For my needs, it has all worked out.

The post The Pyrénées Cycling Lodge: Cycling in the Heart of the French Pyrénées appeared first on The A2 Posting.

Focus Area 1. Auditing Your Site

Creating a positive user experience for potential customers on your website
is important for any online business. Before you begin to change elements of your website, one of the first steps is to check out what you have so far in order to approach your redesign with a fully informed eye.

Investigate the Front End

First, investigate the front end of your website. Click through the different pages and elements of your site and see what pops out at you. Is there a block of text that can be written more concisely? Does your image in the top right not seem
to match as well with the rest of your content? Make a list of all the things that come to mind as you deep dive into the front-facing part of your site. Check out this blog that talks about how to perform a thorough content audit for your site if you’re looking for help making a start!

Investigate the Backend

Next, it’s time to investigate the backend of your website. The first question to ask yourself: how are you currently tracking metrics? Are you using tools like Google Analytics? If not, that’s the first place to start! Check out our blog that talks about how to integrate Google Analytics into your WordPress site.

If you’re already utilizing a tracking tool, there are a few important metrics you should look at:

What pages are most popular? This metric will help show you what is currently working well for your site.

What’s your average bounce rate? The overall goal is to avoid a high bounce rate. By looking at this statistic you can better understand if customers enter your site and immediately find what they’re looking for, or if they leave quickly to go look at another source.

What’s the most popular customer journey? Where are people dropping off and what pages are they navigating to most often? Depending on these answers, you can often tell how well your site’s UI/UX is working and whether there are places you need to edit and improve.

Some aspects that could affect this are page speed, appropriate content on each page, and how user-friendly your website truly is.

During this process, take notes on what you notice when looking at your tracking tools to help you decide what to focus on when you start your editing process.

Perform A/B Testing

Next, it may be smart to work in some A/B Testing. This is a great way to organically test whether some elements you noticed in your audit are legitimate issues or not. To perform an A/B test begin changing certain elements of your website like text size, colors, and images one at a time and see if each edit makes a difference in your conversions. By changing one element at a time, you will quickly know which elements are working and which aren’t.

Ask Your Audience What They Want

You have the best resource at your disposal: your existing customers! Set up a poll directly on your homepage or social media or even send an email or create a survey to obtain your customers’ opinion on aspects like fonts, navigation, and graphics.

See if they have any comments on how they think your site could flow better or be more appealing to a future audience!

Focus Area 2: Updating Your Look: Branding Guidelines

Now that you’ve done some research and you’ve armed yourself with areas to focus on, it’s time to start the actual editing process. The first aspect to consider is the aesthetics of your website. Having a tool like branding guidelines can establish consistency in your branding. Fonts and Sizing

First off, be intentional and strategic with your typography. Keep your font and sizing variations to a minimum. For font changes and sizing, less is more. Some strategic variations can look cool but use with discretion.

Images

An easy place to start is with obvious stock photos lurking around your website. Avoid staged pictures (i.e. portraits of individuals staring into the camera or fake group high fives). If you must use a stock photo, choose natural, realistic poses, creative camera angles, and lighting. Choose photos that align with your brand. Want to layer text over your photos? Make sure the text stands out. Here’s a guide on how to create custom graphics for your site if you decide you’re feeling creative and want to experiment with your own!

Colors

The colors displayed on your website are also important. By using colors strategically you can help guide your customers through your website, carefully choosing where their eyes go to first and the pattern of things they notice as they scan your various pages. Certain colors have certain meanings to users and there is an entire color language called Pantone. Here are some examples:

• Red: passion, anger, love, confidence
• Orange: youthfulness, cheer, warmth, hunger
• Yellow: sunshine, happiness, energy, optimism
• Green: nature, fertility, balance, cleanliness
• Blue: water, tranquility, trust, power • Purple: nobility, power, elegance,
• wisdom
• White: peace, balance, purity, simplicity, winter
• Gray: neutral, sophistication, balance, wisdom
• Black: exclusivity, modern, power, sophistication, mystery
• Brown: earth, stability, tradition, nature
• Pink: love, romance, femininity, baby girls, humanistic
• Turquoise: tranquility, clarity, compassion, healing

Logo Usage

Your logo is you. Give it top billing! Logos set the tone, value, aesthetic, and recognition of your brand. You want it to be remembered! Many companies choose to display their logo in the upper left corner of their website.

WordPress Themes

Using an updated WordPress theme is an essential part of any WordPress website. WordPress themes can even impact the loading times of your whole site. Browse the many free themes available to you in case you decide your site needs a complete refresh.

Focus Area 3: Enhancing Your Website User Experience

At the end of the day, how your users interact with your website can be the difference between a conversion and a missed opportunity. The user interface and user experience, better known as UI/UX, is an important thing to consider when committing to redesigning and refreshing your online presence! Below are some ways you can make sure yours is working in your favor rather than against you.

Simplicity/Spacing

Using white space, also called negative space, can help you bring attention to details of your site that are most important. Spacing around titles can even improve your customers’ experience by 20%. More white space helps separate sections and guides your customers’ eyes down the page. Less white space can indicate that elements of your site are supposed
to go together. Through the yin and yang of content and spacing you can control how your user experiences every part of your page.

Website Navigation and Menu

Another important element of website design is your navigational system. The most important thing to remember when building your website’s navigation is that your users need to be able to find what they are looking for quickly and easily. Make sure your search tools stand out (normally located in the upper right corner) and that your colors are working together for readability.

Your menu should be located at the top of the page and should have no more than seven items (not including dropdowns). There should be ample space in between menu sections for aesthetic reasons. It can be helpful to use a fixed navigation bar as well so if your customers want to move to another section of the site they don’t have to scroll all the way back to the top of the page. A good rule of thumb for your overall design is that users should be able to access any point in three clicks or less. This ensures both efficiency and lack of confusion.

Mobile Responsive and Optimization

In 2021 it’s important your website is both mobile-friendly and responsive.
On average, 80% of users are searching on their smartphones so speed is vital. Though WordPress automatically makes sure your page is responsive (scales up and down with screen size changes and various browsers) it can be helpful to place buttons in the middle of your page for optimum mobile use. It’s also important to ensure a similar experience on both mobile and desktop viewing. This will help with consistency and return customers.

Hosting Choice

53% of people will navigate away from a page that takes more than
3 seconds to load. This means who you choose to host your website will have a major impact not only on your speed, but also on your website storage, uptime, and responsiveness to any future problems. That’s why we recommend going with A2 Hosting. Not only do we have a 99.9% uptime guarantee but our Turbo plans can increase your load times by 20x! This will improve your bounce rates, SEO scores, and conversions.

Speed

Explore these steps for a faster user experience with your chosen host:

• Optimize images
  Reduce plugins
  Clean up your themes
• Use a CDN
• Check as you grow to make sure you don’t need more resources (VPS Hosting can help!)

Selling Yourself and Your Website

Now that you have cleaned up the look and feel of your website and optimized your site for speed, it’s important to make sure you’re selling yourself and converting your customers! Below are helpful considerations.

Blog Posts and Search Engine Optimization (SEO)

Today, the way to win the web is through quality content and proper SEO procedures. Good blog posts keep your customers engaged and eager for more content. To achieve this, a solid SEO foundation is necessary. Start by targeting keywords to move your site up the ranks on Google searches. You want to generate as much traffic as you can and build credibility within your chosen industry. Check out our guide to SEO-Friendly blog formatting to see what you can do to improve your next post! Plus check out these three SEO mistakes to avoid.

Social Sharing

At the end of each blog post (and preferably at the bottom of your website), there should be links for social sharing. This will allow your followers to share your valuable content on different social media platforms. This is critical to help you build your following and to create an easy way for people to find your site.

Social Proof

You should also have areas of social proof somewhere on your website. This can be anything from written reviews to videos of customer feedback. These areas of true customer engagement lend your brand and your site credibility. They help potential customers trust that you will do what you say you do based on the positive feedback of others. We recommend you try and implement videos because these are a great way to keep your customers engaged with your website and fortify/strengthen human connection.

Calls to Actions

Finally, calls to action are where you close the deal and help your website convert potential customers into customers for life. Make sure they are

strategically placed in places like the top of your navigation, below sections that specifically require action, and at the bottom of the web page. They can be in banners, buttons, or whatever form you like the most! Some good examples include:

• Sign up for our email list!
• Shop in our store!
• Fill out your own lead form.
• Click for more info.
• See pricing.

Conclusion

Refreshing your website can be a long process, but we hope with the help of this guide it’s both easy and successful. Make sure to check out A2 Hosting for great hosting plans for your website and subscribe to our newsletter for future helpful content.

The post Three Areas to Focus on to Ensure Website Redesign Success appeared first on The A2 Posting.

However, if you know how to incorporate video into your website, you can use it to maximize engagement and drive conversions. With the right approach, video can act as a powerful Call To Action (CTA).

In this article, we’ll talk about some of the latest video content trends, and then go over three tips to incorporate videos into your website. Let’s get to it!

What the Latest Video Content Trends Are

It’s likely that many of your users spend a significant part of their day watching videos on one platform or another. On average, users consume around 100 minutes of video per day. If you can seize even a fraction of that time through your content, it can help increase conversions.

If the primary goal of your videos is to drive sales or conversions, shorter is usually better. Despite the massive amounts of video content that customers consume, it’s safe to say that attention spans are getting shorter. At the end of 2019, up to 66 percent of video ads were approximately 30 seconds long. Although that might sound short, there’s a lot that you can say about a product or service in half a minute.

Thanks to the rise of social media stories and platforms such as TikTok, users are getting increasingly comfortable with shorter video ads as a part of their online experience. Moreover, there’s massive interest in User-Generated Content (UGC). If you can get consumers to share their experiences with your products or services in video format, that’s a huge marketing win.

There’s also a growing interest in educational videos. If your website focuses on online learning, video is a channel that you can tap into to expand your audience.

3 Tips for Incorporating Video into Your Website

If you’re ready to start incorporating videos into your website, there are several factors that can help you maximize their effectiveness. Let’s look at three tips you can use to make the most of your video strategy.

1. Add an Intro that Highlights Your Brand

If you go to your favorite YouTube channel right now and open a random video, we’re willing to bet it has an intro:

The goal of intros isn’t to pad video length, but to take the opportunity to reinforce brand awareness. An intro can accomplish that in several ways, including:

• Reminding you of the brand’s name
• Showcasing the brand’s logo
• Reinforcing the brand’s style and the type of content it focuses on

In this case, your website or business is the brand. Even if your videos are only 30 seconds long, adding a short intro that includes your name and the site’s logo can only benefit you. This is particularly the case when users end up watching those videos outside of your website.

Depending on which video marketing tools you use, adding intros to your content might be easier than you think. A lot of tools provide you with templates that you can use and edit, as well as the ability to upload your logo and incorporate it into the video.

2. Choose a Performance-Oriented Hosting Provider

If you plan on uploading videos directly to your server, you should use a performance-oriented web host. A lot of websites choose the cheapest hosting provider they can find, which often translates to slow loading times and a frustrating User Experience (UX).

If visitors have to spend minutes waiting for a video to load, and then wait for it to buffer every two seconds, they are much less likely to watch it in full. Even worse, that poor user experience can reflect badly on the rest of your website.

To ensure the best video experience, we recommend avoiding shared web hosting. At the very least, you’ll want to use a Virtual Private Server (VPS) hosting plan, which in most cases provides better performance as well as dedicated resources for your website.

3. Create Videos that Target Your Website’s Audience

You probably have a pretty good idea of who your website’s target audience is, such as:

• Where your users are visiting from
• The average age of your audience
• What their interests are and what content they want to see or read about

This information is critical for video creation. You can have an amazing idea for a marketing video, but if it doesn’t speak to your website’s audience, it won’t get the results you want. In other words, the video won’t get you conversions.

When you’re working on video content for your website, it’s important to consider whether it’s something your audience will be interested in. If the video provides or promises solutions and answers to questions they might have, it will likely succeed in its goal.

Conclusion

Knowing what the latest video content trends are is a solid starting point for creating your own media. Your website is the perfect channel to deliver those videos because it already has a built-in audience, some of whom may appreciate a different kind of content.

If you’re not sure how to approach video creation, you can start off on the right foot by keeping the following three tips in mind:

1. Add an intro that highlights your brand.
2. Choose a performance-oriented web hosting provider.
3. Create videos that target your website’s audience.

Do you have any questions about how to incorporate video into your website? Let’s talk about them in the comments section below!

Image credit: Pixabay.

The post 3 Tips for Embedding & Adding Video into Your Website appeared first on The A2 Posting.

What is a Fully Qualified Domain Name (FQDN)? 

A Fully Qualified Domain Name (FQDN) is a domain name consisting of three parts: the hostname, the domain name, and the top-level domain. The hostname is the specific computer or device on the network that you want to use the FQDN for. The domain name is the section of the FQDN that uniquely identifies your network. The top-level domain is the highest level of classification for domains and is assigned by ICANN. For example, when you type “www.google.com” into your web browser, “www” is the hostname, “google” is the domain name, and “.com” is the top-level domain. 

Different computer types use different terminology for FQDNs like network names or full computer names. 

Why should I use an FQDN? 

FQDNs indicate unique addresses on the internet. If you don’t have an FQDN, you don’t have an accessible website. They’re required for installing SSL certificates, imperative to the security of your website. 

Apart from having an accessible website, FQDNs are also useful to have a discoverable computer on an internet network, like when you need to access a computer remotely. This is common in an office to track a computer’s activity. 

Also, FQDNs help you access domain services like FTP (File Transfer Protocol) and email. For example, if you want to connect your domain name’s email to an email app on your phone like Gmail or Apple Mail, you need to know the FQDN for the mail server, which is typically something like “mail.yourdomainname.com.” 

Here is an example of an FQDN:

1. www.a2hosting.com
2. mail.a2hosting.com
3. ftp.a2hosting.com

How to find your FQDN

If you’re not sure how to find your FQDN, please review the following links: 

Find your FQDN for Windows OS (operating systems).

Find your FQDN for macOS.

When you generate a domain name, it should contain three parts. The first part is the hostname which identifies the specific computer or device on your network that will be using this FQDN. The second part of an FQDN is the domain name and it uniquely identifies your company’s network. Finally, there is the top-level domain (TLD) which classifies domains as either generic or country-code TLDs such as .com for commercial purposes. If you need help viewing any of these components within your own FQDN contact our support team today!  

Related Articles:

• How to manage cPanel Mail Exchanger (MX) records
• How to use the DNS Zone Editor in cPanel
• How to verify site ownership with Google
• How to determine your account’s server name

The post What Is a Fully Qualified Domain Name? appeared first on The A2 Posting.

When you have an eCommerce site, ensuring a smooth payment process is critical to gaining conversions from leads that visit your site. WooCommerce allows you to configure various payment methods such as direct bank transfer, checks, cash on delivery, and Paypal to provide your customers with additional options for completing order transactions.

The WooCommerce PayPal Checkout extension allows your WordPress store to accept PayPal payments and makes use of customizable Smart Payment ButtonsTM. Customers who use PayPal Checkout can pay with PayPal or any major credit or debit card without ever leaving your website. Using this extension visitors can buy directly from your product pages and pay in 26 different currencies. This blog will walk you through the process of configuring and adding the WooCommerce PayPal Checkout for WordPress sites.

Installing the WooCommerce PayPal Checkout Plugin in WordPress

Note: Paypal Checkout Plugin is no longer available in the WooCommerce marketplace. You may use PayPal payments as it’s the upgraded option to this extension.

Follow these steps to install the WooCommerce PayPal Checkout in WordPress:

1. Log in to WordPress as an administrator.

2. In the search plugins, type “WordPress PayPal Checkout.” Install and activate the plugin pictured below:

3. After you’ve successfully installed the plugin, you’ll need to configure the PayPal checkout in WooCommerce.

Configuring the PayPal Checkout Process in WooCommerce

Follow these steps to set up the PayPal checkout process in WooCommerce.

On the WordPress Dashboard, in the left sidebar, click WooCommerce, and then click Settings. This will take you to the WooCommerce settings page, which has multiple tabs for various settings. To enable the payment method, navigate to the Payments tab.

Enable the toggle button next to the PayPal checkout option on the Payment Methods page. To configure the PayPal Checkout settings, click Set up or Manage.

.

You will then be directed to the PayPal Checkout page, where you can begin configuring various checkout settings. The process will begin with basic store information, then help you link your PayPal account, and finally assist you in configuring the checkout page’s look and feel, including payment and billing details.  

To begin configuring the PayPal checkout process, fill in the basic information about your store before moving on to linking the store to a PayPal account.

• Title – Choose the title shown to customers during checkout
• Description – Add a description shown to customers if they use PayPal Checkout
• Account Settings – Environment  – Select Live to accept payments and Sandbox to test payments.

Linking Paypal Account in WooCommerce

In WooCommerce, you can use the API settings to create or link an existing PayPal Account. To link it to your PayPal account, use the API credentials sections on the PayPal Checkout setup page, under the payment tape.

When you click the Setup or link an existing PayPal account button, you will be taken to the PayPal account login page.

Log in to your PayPal account, then click Activity on the top menu bar and select API Access.

Next, scroll to NVP/SOAP API Integration (Classic) and click Manage API Credentials. Ensure Request an API Signature is checked and click Agree and Submit.

 Click Show to reveal API Username, password, and signature.

Copy the API Username, Password, and Signature into your WooCommerce PayPal Checkout settings.

In the PayPal-hosted Checkout Settings section, enter details such as your Brand Name,  your site or product name, images for logo and header, and so on to ensure the PayPal checkout page has the same look and feel as your website. The landing page is the URL that all customers see when they check out.

Additional payment confirmation details can be set in the Advanced Settings for further advanced settings of the checkout pages, such as shipping details.

Once you’ve finished filling out all of the settings, click Save Changes at the bottom of the page to finish the PayPal Checkout configuration in WooCommerce.

Smart Payment Buttons™ PayPal Checkout Advanced Options

Smart Payment Buttons™ is an added benefit for US customers, as the feature provides relevant payment options such as PayPal and both Pay in 4 and PayPal Credit*, allowing your customers to buy now and pay later while you get paid upfront. Fill out the sections after the advance settings if you want to further customize the look and feel of the buttons or configure PayPal checkout pages. Please see the PayPal Checkout page for more information.

Have any questions or concerns? Contact our sales team today! Looking for a new Managed WordPress Hosting plan? We have you covered with our new Managed WordPress plans that simplify speed, security, and stability.

The post How to Add Paypal to Your WordPress Website Using WooCommerce appeared first on The A2 Posting.

So, What is URL Masking? 

Masking a URL means disguising its true destination, making it harder for someone to track where you are going. This can be an important tool for privacy and security, but there are also some potential downsides to consider. Developers mask URLs to obscure the true destination of a link. In order to understand URL masking, it’s important to understand what URL redirects are. 

URL redirections send a domain to an alternative URL. The HTTP protocol categorizes the URL redirects. 

There are three major types of URL redirects:

• 301 (permanent) 
• 302 (found/moved temporarily)
• URL frame (masked)

301 redirects are used when the destination URL of any website’s page changes. It’s commonly used when a website needs to be migrated to a new domain. 

302 redirects direct traffic to a new URL for a brief period. This is common for A/B testing. 

When migrating your website to a new domain name, the new domain doesn’t have a search engine optimization (SEO) authority. However, a 301 permanent redirect eventually gives 90% of the old website’s authority to the new domain. 

Google, a search engine, must verify the new website, which can cause a delay as it ranks the new domain. Some developers use 302 redirects for migration to avoid Google’s aging delay, but the 301 redirect is the proper method to use in this instance. 

Both 301 and 302 redirects display the new destination URL in the address bar in URL masking. Masked redirects allow you to use content from another domain while maintaining the address bar’s original name. 

This way, you use your homepage as the URL for every page of your website. Masked redirects are also called URL cloaking or domain masking. 

In other words, the mask refers to how the URL displays in the address bar. So your user thinks they’re on one domain when, in fact, they’re on another. 

When to Mask URLs

There are specific instances when website owners might want to mask links, including: 

• Masking affiliate links: Some users prefer to link cloaking to hide their affiliate links so that users won’t see they’re making money off of a purchase.
• Link shortening: long links aren’t visually appealing. Some users choose to shorten their links instead of changing their domain names.
• Hiding free web hosting URLs: Some users use free subdomains provided by their host, like store.a2hosting.com. So, you can use domain masking to make it appear as though the website has its domain. 
• Tracking: Some link tracking software use URL masking to hide tracking tags in the original URL. 

If you are looking for a way to improve your website’s security, or if you are trying to keep your website visitors from seeing where your website is hosted, domain masking may be the solution for you. Our support team would be happy to help set up domain masking for your website. Contact us today and let us know how to help make sure your website is as secure as possible.

Related Articles:

• How to set up URL frame forwarding
• How to rewrite URLs in Apache with the mod_rewrite module
• How to configure redirects in cPanel
• What Is A Parked Domain (And How to Use It)

The post What Is URL Masking? appeared first on The A2 Posting.

What does it mean to “optimize” your website?

Optimizing your website is the process of using tools, strategies, experiments, and analyses to improve your website’s performance with the end goal to drive more traffic to your website, increase conversions, and grow revenue. 

You may have heard of SEO or search engine optimization. SEO is only one aspect of optimization (albeit the most critical). 

Optimization combines a variety of dimensions for optimal website performance like

• SEO
• Your website’s content and landing pages
• Analytics
• UX (frontend)
• Web development (backend)

What is A2 Optimized?

A2 Optimized is a WordPress optimizer. It combines various ideal WordPress configurations to enhance website performance and increase security.

Performance-enhancing

A2’s motto is “our speed, your success” and A2 Optimized is no exception. Our plugin enhances speed with:

• Page caching – storing copies of your web pages in a temporary storage location for quicker access.
• Object caching – storing database query results in a temporary storage location for quicker access.
• Minifying (minimizing code) for HTML, CSS, and Javascript) in your web pages and script files.
• GZip data compression – takes chunks of data and makes it smaller.

Secure

Secondly, A2 Optimized is secure by:

• Denying direct access to configuration files.
• Preventing bots from submitting to comment forms.
• Cutting off the file editor in wp-admin.
• Preventing plugins and themes from wp-admin tampering.
• Disabling other bot-targeted services like XML-RPC.

A2 Optimized configures difficult settings so you don’t have to. If you’re not technically savvy, installing the W3 Total Cache plugin may prove challenging. But when Memcached is enabled for WordPress, A2 Optimized automatically installs the plugin for you. 

A2 Optimized combines the best caching features and enhanced security configurations making it the ideal WordPress plugin. And an extra bonus, it’s free and just as easy to install as it is to uninstall, so give it a try today to see if it’s right for you! 

Frequently Asked Questions (FAQs)

Is A2 Optimized free?

Yes, it is! 

Can I use A2 Optimized with any host?

Absolutely! A2 Optimized works with any WordPress-supporting host. However, A2 Hosting provides some of the fastest servers in the business, and also includes additional tools to speed up your site on our servers. 

Will A2 Optimized make all of my sites faster? That’s a guarantee?

A2 Optimized does speed up sites the majority of the time, but not all plugins and themes are created equal. 

If your site is slower after enabling caching in A2 Optimized, ensure you’re using the best plugins for your website by speaking with a developer.

Can I use A2 Optimized with WordFence?

A2 Optimized is compatible with the majority of features in WordFence, but we recommend disabling caching and logging in WordFence. Otherwise, if page caching in A2 Optimized is enabled, some WordFence features may not respond.

Related Links:

• Everything You Need to Know About the WordPress 5.7 Esperanza Update
• An Introduction to WordPress Toolkit Deluxe
• How to Install a WordPress Theme on Your Website
• WordPress.org vs. WordPress.com | What’s The Difference?

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